ASE Labs
Welcome Guest. Please register or log in now. There are 149 people online (0 Friends).
  • Home
  • Articles
  • News
  • Forum
  • Register/Login

Soci@ble Apparel(TM) Inspired By da Vinci's "Canon of Proportions" Aims to Save the Earth

Poster: SySAdmin
Posted on April 18, 2012 at 10:14:01 AM
Soci@ble Apparel(TM) Inspired By da Vinci's "Canon of Proportions" Aims to Save the Earth

One Shirt Connects One World on Earth Day - "Wear it Physical - Share it Digital"

Soci@ble Apparel Destined To Be the Hottest New Trend in the Apparel Industry this Year

DEERFIELD BEACH, Fla., April 18, 2012 /PRNewswire/ -- Today, Soci@ble Apparel releases its EARTH DAY shirt in an effort to heighten the conversation and raise awareness for Earth Day (April 22) around the world. With this shirt and its message, Soci@ble Apparel aims to connect people via social networking who care about the earth and its future. For each shirt sold, $10 will be donated to the Earth Day Network (http://www.earthday.org). Get your shirt here: http://tributapparel.com/clothing/weekly-specials/earth-day-mens.htm.

To learn more about Soci@ble Apparel's connection to Earth Day, visit http://tributapparel.com/earth-day.htm. You can also watch the inspiration and creation video for this shirt here: http://bit.ly/HRfyzd. Anyone that signs up for the Soci@ble Apparel newsletter will receive a FREE t-shirt here: http://bitly.com/sociableapparel.

"Earth Day is a perfect opportunity for Soci@ble Apparel as it allows us to connect to meaningful social issues that are important to a lot of people. By creating a conversation around this shirt, we are expanding the traditional boundaries of how fashion can impact the worldwide conversation on saving the planet," says CEO of Soci@able Apparel, Roy Weisman. "We are creating t-shirt inspired art and merging it with fashion to help those that care about the issue. Not only are they wearing something cool - with an interesting design, back story and social message - but now they can broadcast that message to their favorite social network, proliferating the cause further than any t-shirt could on its physical properties alone. This is what makes Soci@ble Apparel cool," says Weisman.

Manuel Oliver aka Urbano, chief creative guru for Soci@ble Apparel, was inspired to create this design by Leonardo da Vinci's famous work "Canon of Proportions," based on the "Vitruvian Man" by Marcus Vitruvius. "da Vinci's work is about the human body and its perfect proportions. I'm applying his and Marcus Vitruvius' work to Earth and its perfect proportions. I believe that everything the earth represents and everything it gives us - time, a shade tree, the seas, life, and so much more - are far more than perfect."

"I also wanted to play with 'time' as part of the project. Showing how numbers split the 24 hours into minutes, and seconds into tenths of seconds, and so on. I illustrated the passing of time by placing the older renaissance style drawings at the front, and connecting them to modern shapes and colors from the back of the tee. The use of the '@' sign represents the moon, and some perspective is shown between us and our stellar neighbors. The phrase 'WE ARE ALL HERE' is a way to show that this green and blue planet is our only home. As its caretakers, we need to be united in order to make our planet a better place."

The shirts were made using "green" and Earth-friendly materials and methods that applied the four classical elements of Earth, Water, Fire and Wind. Each shirt is made with 100% organic, naturally-colored cotton (Earth); natural paints were mixed with a little bit of ocean water, hand-collected by Oliver himself (Water); printing screens were photo exposed using solar power (Fire) and the tees were then dried outside in the breeze (Air).

To support Earth Day and the EARTH DAY shirt, South Florida-based Soci@ble Apparel has teamed up with Y100 Miami Hit radio station and the environmental company Sustainatopia to participate in Earth Day events and will be selling the EARTH DAY shirt at these local events:

Revolution! The Party for Young Social Entrepreneurs
Miami Event Space
7:00pm
Thursday, April 19th
http://sustainatopia.com/april19/revolution-the-party-for-young-social-entrepreneurs

Models4Sustainability
The Shore Club
9:00pm
Friday, April 20th
http://sustainatopia.com/april20/models-4-sustainability

EarthFest (city of Coral Gables event)
in front of City Hall
12:00pm start
Sunday, April 22nd
http://sustainatopia.com/april22/earthfest-city-of-coral-gables

"Wear it Physical - Share it Digital" 

TRIBUT APPAREL SITES
http://tributapparel.com/
http://www.youtube.com/TributApparel
https://www.facebook.com/TributApparel
https://www.twitter.com/TributApparel
http://tribut.tumblr.com/

SOCIABLE APPAREL SITES
http://sociableapparel.com
http://www.facebook.com/SociableApparel
https://twitter.com/#!/SociableApparel

SOURCE  Soci@ble Apparel

Soci@ble Apparel

CONTACT: Erin Cook of Jensen Communications, +1-626-585-9575, erin@jensencom.com, for Soci@ble Apparel

Web Site: http://www.sociableapparel.com
 
Print This Entry
Tags PR Press Release
Related Articles
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
Login
Welcome Guest. Please register or log in now.
Forgot your password?
Navigation
  • Home
  • Articles
  • News
  • Register/Login
  • Shopping
  • ASE Forums
  • Anime Threads
  • HardwareLogic
  • ASE Adnet
Latest News
  • Kingston HyperX Cloud 2 Pro Gaming Headset Unboxing
  • Synology DS415+ Unboxing
  • D-Link DCS-5020L Wireless IP Pan/Tilt IP Camera
  • Actiontec WiFi Powerline Network Extender Kit Unboxing
  • Durovis Dive Unboxing
  • Bass Egg Verb Unboxing
  • Welcome to the new server
  • Gmail Gets Optional Preview Pane
  • HBO Go on Consoles
  • HP Touchpad Update
Latest Articles
  • D-Link Exo AC2600 Smart Mesh Wi-Fi Router DIR-2660-US
  • HyperX Double Shot PBT Keys
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones
  • ScharkSpark Beginner Drones
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera
  • Contour Unimouse Wireless Ergonomic Mouse
  • HyperX Cloud Alpha Pro Gaming Headset
  • Linksys Wemo Smart Home Suite
  • Fully Jarvis Adjustable Standing Desk
Latest Topics
  • Hello
  • Welcome to the new server at ASE Labs
  • Evercool Royal NP-901 Notebook Cooler at ASE Labs
  • HyperX Double Shot PBT Keys at ASE Labs
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones at ASE Labs
  • ScharkSpark Beginner Drones at ASE Labs
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard at ASE Labs
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera at ASE Labs
  • Kingston SDX10V/128GB SDXC Memory at ASE Labs
  • What are you listening to now?
  • Antec Six Hundred v2 Gaming Case at HardwareLogic
  • Sans Digital TR5UTP 5-Bay RAID Tower at HardwareLogic
  • Crucial Ballistix Smart Tracer 6GB PC3-12800 BL3KIT25664ST1608OB at HardwareLogic
  • Cooler Master Storm Enforcer Mid-Tower Gaming Case at HardwareLogic
  • Arctic M571-L Gaming Laser Mouse at ASE Labs
  • Contour Unimouse Wireless Ergonomic Mouse at ASE Labs
Advertisement
Advertisement
Press Release
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • Fujifilm launches "instax SQUARE SQ6 Taylor Swift Edition", designed by instax global partner Taylor Swift
  • Huawei nova 3 With Best-in-class AI Capabilities Goes on Sale Today
  • Rand McNally Introduces Its Most Advanced Dashboard Camera
  • =?UTF-8?Q?My_Size_to_Showcase_Its_MySizeId=E2=84=A2_Mobil?= =?UTF-8?Q?e_Measurement_Technology_at_CurvyCon_NYC?=
Home - ASE Publishing - About Us
© 2010 Aron Schatz (ASE Publishing) [Queries: 16 (8 Cached)] [Rows: 292 Fetched: 35] [Page Generation time: 0.014569044113159]