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Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Independent Standards Organization Uses Surveillance-Grade Technology and Analytics to Deliver Transparency to Advertisers Seeking Unbiased Online Video Publisher Assessments
CHICAGO, April 26, 2012 /PRNewswire/ -- Recent data from digital business metrics specialist comScore indicates that in March 2012, online video advertisement views topped 8 billion for the first time. Given the rapid growth of the sector, leading advertisers seeking to deliver brand impressions via online videos are demanding better ways to measure ROI, assess video impact and target consumers. This is a challenge because, aside from a handful of well-known video inventory outlets, it's difficult to assess video quality and content. Independent standards company Clearstream is changing that with an objective ratings system that enables advertisers to apply the type of trusted audit and analytics tools already in place in the display advertising sector to the online video advertising realm. Today, the company announced the launch of a surveillance-grade video analytics tool - similar to that used by casinos - to sharpen the focus on content and quality.
The new tool, Clearview, delivers unmatched object and audio recognition capabilities. This gives Clearstream the ability to scan for inappropriate content such as guns or nudity and identify logos within the video stream to ensure brand safety.
"Clearview gives us an unparalleled look at video content and quality," noted Bob Bernstein, EVP, Chief Media Officer, Draftfcb Chicago. "With the ability to deliver advanced video analytics that identify context and semantic matching capabilities to shed light on sentiment and intent, Clearstream gives advertisers the tools we need to ensure that online video campaigns are reaching audiences in appropriate venues."
Clearstream provides advanced in-stream video scanning services featuring object recognition, audio recognition and detailed video output characteristics. Unlike competing services, Clearstream scans inside and outside the video player rather than just the surrounding page, and provides the advertiser with the video in its original form or on a frame-by-frame, a service no other organization offers.
Advanced analytics can pinpoint ROI, video impact, creative elements, messaging, consumer intent and even the device used to access the video. Chicago-based Clearstream, which aims to help advertisers make sense of the still-untamed world of online video advertising, now uses these advanced tools to deliver objective ratings advertisers can use to make crucial media-buy decisions and site publishers can leverage to verify the suitability of their venues and ability to deliver real value to their advertising customers.
Clearstream offers the first credible standard for online inventory, a metric that enables brands to justify investments in the online video market, by delivering qualitative and quantitative data, including information on placement (in-banner vs. in-stream), production quality (standard or high-definition), player type (web, mobile, tablet or connected TV) and advanced video content and quality analytics through Clearview and other patent-pending technology tools. With Clearstream's innovative object and audio recognition technology, ability to identify video output attributes, comprehensive scanning services and video display capabilities, agencies and advertisers can monitor results in real time and optimize campaigns to ensure effective video advertising reach online.
To learn more about Clearstream, including its methodologies, product suites and Clearview technology, please visit http://www.clearstream.tv.
About Clearstream:
Chicago-based Clearstream offers the most comprehensive and verifiable standard of quality for online video advertising site inventory. The company takes the risk out of online video placement for major advertisers and their representatives by auditing sites for content quality, domain trust, viewership, delivery quality and other key success factors. Its Clearstream Score is quickly becoming the critical benchmark in the online video segment. Visit http://www.clearstream.tv for more information.
SOURCE Clearstream
Clearstream
CONTACT: Steve Simon of S&S Public Relations, Inc., +1-847-955-0700 ext. 9347, ssimon@sspr.com, for Clearstream
Web Site: http://www.clearstream.tv
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Independent Standards Organization Uses Surveillance-Grade Technology and Analytics to Deliver Transparency to Advertisers Seeking Unbiased Online Video Publisher Assessments
CHICAGO, April 26, 2012 /PRNewswire/ -- Recent data from digital business metrics specialist comScore indicates that in March 2012, online video advertisement views topped 8 billion for the first time. Given the rapid growth of the sector, leading advertisers seeking to deliver brand impressions via online videos are demanding better ways to measure ROI, assess video impact and target consumers. This is a challenge because, aside from a handful of well-known video inventory outlets, it's difficult to assess video quality and content. Independent standards company Clearstream is changing that with an objective ratings system that enables advertisers to apply the type of trusted audit and analytics tools already in place in the display advertising sector to the online video advertising realm. Today, the company announced the launch of a surveillance-grade video analytics tool - similar to that used by casinos - to sharpen the focus on content and quality.
The new tool, Clearview, delivers unmatched object and audio recognition capabilities. This gives Clearstream the ability to scan for inappropriate content such as guns or nudity and identify logos within the video stream to ensure brand safety.
"Clearview gives us an unparalleled look at video content and quality," noted Bob Bernstein, EVP, Chief Media Officer, Draftfcb Chicago. "With the ability to deliver advanced video analytics that identify context and semantic matching capabilities to shed light on sentiment and intent, Clearstream gives advertisers the tools we need to ensure that online video campaigns are reaching audiences in appropriate venues."
Clearstream provides advanced in-stream video scanning services featuring object recognition, audio recognition and detailed video output characteristics. Unlike competing services, Clearstream scans inside and outside the video player rather than just the surrounding page, and provides the advertiser with the video in its original form or on a frame-by-frame, a service no other organization offers.
Advanced analytics can pinpoint ROI, video impact, creative elements, messaging, consumer intent and even the device used to access the video. Chicago-based Clearstream, which aims to help advertisers make sense of the still-untamed world of online video advertising, now uses these advanced tools to deliver objective ratings advertisers can use to make crucial media-buy decisions and site publishers can leverage to verify the suitability of their venues and ability to deliver real value to their advertising customers.
Clearstream offers the first credible standard for online inventory, a metric that enables brands to justify investments in the online video market, by delivering qualitative and quantitative data, including information on placement (in-banner vs. in-stream), production quality (standard or high-definition), player type (web, mobile, tablet or connected TV) and advanced video content and quality analytics through Clearview and other patent-pending technology tools. With Clearstream's innovative object and audio recognition technology, ability to identify video output attributes, comprehensive scanning services and video display capabilities, agencies and advertisers can monitor results in real time and optimize campaigns to ensure effective video advertising reach online.
To learn more about Clearstream, including its methodologies, product suites and Clearview technology, please visit http://www.clearstream.tv.
About Clearstream:
Chicago-based Clearstream offers the most comprehensive and verifiable standard of quality for online video advertising site inventory. The company takes the risk out of online video placement for major advertisers and their representatives by auditing sites for content quality, domain trust, viewership, delivery quality and other key success factors. Its Clearstream Score is quickly becoming the critical benchmark in the online video segment. Visit http://www.clearstream.tv for more information.
SOURCE Clearstream
Clearstream
CONTACT: Steve Simon of S&S Public Relations, Inc., +1-847-955-0700 ext. 9347, ssimon@sspr.com, for Clearstream
Web Site: http://www.clearstream.tv