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Introducing the Ortho Problem Solver App
Solutions at your fingertips
MARYSVILLE, Ohio, May 1, 2012 /PRNewswire/ -- Now, easily find the right solution to home, lawn and garden pest problems with the new Ortho Problem Solver App.
Historically, the Ortho Problem Solver was a 1,000-page go-to book used by hardware, lawn and garden centers to help consumers identify home and garden problems. While the book content was expert, accessing it was not always consumer-friendly.
This season, Ortho introduced the Ortho Problem Solver App. According to the Pew Research Center, 59 percent of all adult Americans go online wirelessly. The growth of 'using an App for that' inspired Ortho to re-imagine the Ortho Problem Solver, are introducing it to consumers in a way that fit their lifestyles. The Ortho Problem Solver App is a quick and easy way to identify a problem in the lawn, garden, or home, and contains educational information to help solve the question. In addition, consumers can view high resolution photos of problems to assist in identifying the issue. The App hosts educational information on how to best care for plants and become more familiar with common problems. Most exciting of all, consumers may submit any additional questions directly to the experts at Ortho for more in-depth help.
"The Ortho Problem Solver App solves the problem of identifying pests for homeowners and gardeners by giving them a quick digital reference. Now consumers will be able to search for solutions to their problems by area, plant type, or product type. Not only will they instantly be able to identify their problem, but a recommended solution is right there in the palm of their hand," said Clary Leffel, marketing director, Ortho.
Scotts on-going mobile strategy is aimed at putting the consumer first through innovative tools and development to enhance their relationships with our brands.
The more users begin to leverage mobile technology for lawn and garden questions, the greater the need to embrace a multi-platform mobile strategy. The Ortho Problem Solver has been developed for both Android and iPhone devices.
The Ortho Problem Solver App is currently available through iTunes.
For more information on the Ortho Problem Solver App, and additional tips on weed and pest control, visit http://www.ortho.com.
About ScottsMiracle-Gro
With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at http://www.scotts.com.
SOURCE The Scotts Company
The Scotts Company
CONTACT: Keri Butler, ScottsMiracle-Gro, +1-877-764-4769, keri.butler@scotts.com
Web Site: http://www.scotts.com
Introducing the Ortho Problem Solver App
Solutions at your fingertips
MARYSVILLE, Ohio, May 1, 2012 /PRNewswire/ -- Now, easily find the right solution to home, lawn and garden pest problems with the new Ortho Problem Solver App.
Historically, the Ortho Problem Solver was a 1,000-page go-to book used by hardware, lawn and garden centers to help consumers identify home and garden problems. While the book content was expert, accessing it was not always consumer-friendly.
This season, Ortho introduced the Ortho Problem Solver App. According to the Pew Research Center, 59 percent of all adult Americans go online wirelessly. The growth of 'using an App for that' inspired Ortho to re-imagine the Ortho Problem Solver, are introducing it to consumers in a way that fit their lifestyles. The Ortho Problem Solver App is a quick and easy way to identify a problem in the lawn, garden, or home, and contains educational information to help solve the question. In addition, consumers can view high resolution photos of problems to assist in identifying the issue. The App hosts educational information on how to best care for plants and become more familiar with common problems. Most exciting of all, consumers may submit any additional questions directly to the experts at Ortho for more in-depth help.
"The Ortho Problem Solver App solves the problem of identifying pests for homeowners and gardeners by giving them a quick digital reference. Now consumers will be able to search for solutions to their problems by area, plant type, or product type. Not only will they instantly be able to identify their problem, but a recommended solution is right there in the palm of their hand," said Clary Leffel, marketing director, Ortho.
Scotts on-going mobile strategy is aimed at putting the consumer first through innovative tools and development to enhance their relationships with our brands.
The more users begin to leverage mobile technology for lawn and garden questions, the greater the need to embrace a multi-platform mobile strategy. The Ortho Problem Solver has been developed for both Android and iPhone devices.
The Ortho Problem Solver App is currently available through iTunes.
For more information on the Ortho Problem Solver App, and additional tips on weed and pest control, visit http://www.ortho.com.
About ScottsMiracle-Gro
With approximately $3 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at http://www.scotts.com.
SOURCE The Scotts Company
The Scotts Company
CONTACT: Keri Butler, ScottsMiracle-Gro, +1-877-764-4769, keri.butler@scotts.com
Web Site: http://www.scotts.com