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EmptyLemon's Elemonator - The Lighter Side of IT Recruitment
LONDON, May 1, 2012/PRNewswire/ --
The Elemonator, devised by EmptyLemon - a specialist IT jobs board that puts
jobseekers in direct contact with potential employers - is a tongue-in-cheek game that
pokes fun at the traditional approach of IT recruitment agencies.
(Photo:
http://photos.prnewswire.com/prnh/20120501/529225 )
How so? Well, the Elemonator IT recruitment game [http://www.elemonator.co.uk ] allows
frustrated jobseekers to get their own back - by assuming the role of a young IT
professional, players are inevitably approached by recruiters spouting empty promises.
Only this time, EmptyLemon arms players with a box of lemon grenades, which can be
lobbed at the crooked consultants. Frustration can really be taken out on the recruiters
thanks to the shark-infested custard that some, unfortunately for them, are dumped into.
Players have to throw lemons at all the coloured targets on a level to activate the
deadly dunking machine, which sees a rotten recruiter get their just desserts. Players can
accrue more points by getting close to the centre of their targets.
It's a battle against the clock though - if this runs out, or if players miss the
target four times in succession - it's game over.
Despite the Elemonator's lighthearted take on IT recruitment's pitfalls, it does have
a serious message.
"IT jobseekers often get swamped with calls from recruiters, especially after
submitting their CVs to certain jobsites with agencies, so the game is allowing them to
get their own back," explained Andrew Kelly, EmptyLemon's Head of Development.
The Elemonator has attracted almost instant attention from those who have searched for
IT jobs [http://www.emptylemon.co.uk ], with the game having climbed to fifth in Meme
Counter's Worldwide Advergames Chart.
The IT recruitment game's launch has coincided with EmptyLemon's expansion. The jobs
board now offers opportunities for HR managers and jobseekers across the UK, particularly
those seeking London IT jobs [http://www.emptylemon.co.uk ] in the south-east. Now though,
it has expanded into Bristol, Manchester, Liverpool, Scotland and Ireland.
With the campaign leading to an increase in brand awareness, visitor numbers, job
seeker registrations and applications, it seems that many IT professionals are now
adopting the EmptyLemon approach to job seeking and declining the traditional recruitment
agency route.
Though perhaps not by dumping the recruitment agent into a large vat of crocodile
infested custard!
Contact Details:
EmptyLemon
Phil O'Grady
Orchard House, Roscoe Park, Park Road, Timperley, WA14 5QH
Phone: +44(0)845-689-7046
Email: phil@emptylemon.co.uk
Web: http://www.emptylemon.co.uk
Photo:
http://photos.prnewswire.com/prnh/20120501/529225
Source: EmptyLemon
EmptyLemon's Elemonator - The Lighter Side of IT Recruitment
LONDON, May 1, 2012/PRNewswire/ --
The Elemonator, devised by EmptyLemon - a specialist IT jobs board that puts
jobseekers in direct contact with potential employers - is a tongue-in-cheek game that
pokes fun at the traditional approach of IT recruitment agencies.
(Photo:
http://photos.prnewswire.com/prnh/20120501/529225 )
How so? Well, the Elemonator IT recruitment game [http://www.elemonator.co.uk ] allows
frustrated jobseekers to get their own back - by assuming the role of a young IT
professional, players are inevitably approached by recruiters spouting empty promises.
Only this time, EmptyLemon arms players with a box of lemon grenades, which can be
lobbed at the crooked consultants. Frustration can really be taken out on the recruiters
thanks to the shark-infested custard that some, unfortunately for them, are dumped into.
Players have to throw lemons at all the coloured targets on a level to activate the
deadly dunking machine, which sees a rotten recruiter get their just desserts. Players can
accrue more points by getting close to the centre of their targets.
It's a battle against the clock though - if this runs out, or if players miss the
target four times in succession - it's game over.
Despite the Elemonator's lighthearted take on IT recruitment's pitfalls, it does have
a serious message.
"IT jobseekers often get swamped with calls from recruiters, especially after
submitting their CVs to certain jobsites with agencies, so the game is allowing them to
get their own back," explained Andrew Kelly, EmptyLemon's Head of Development.
The Elemonator has attracted almost instant attention from those who have searched for
IT jobs [http://www.emptylemon.co.uk ], with the game having climbed to fifth in Meme
Counter's Worldwide Advergames Chart.
The IT recruitment game's launch has coincided with EmptyLemon's expansion. The jobs
board now offers opportunities for HR managers and jobseekers across the UK, particularly
those seeking London IT jobs [http://www.emptylemon.co.uk ] in the south-east. Now though,
it has expanded into Bristol, Manchester, Liverpool, Scotland and Ireland.
With the campaign leading to an increase in brand awareness, visitor numbers, job
seeker registrations and applications, it seems that many IT professionals are now
adopting the EmptyLemon approach to job seeking and declining the traditional recruitment
agency route.
Though perhaps not by dumping the recruitment agent into a large vat of crocodile
infested custard!
Contact Details:
EmptyLemon
Phil O'Grady
Orchard House, Roscoe Park, Park Road, Timperley, WA14 5QH
Phone: +44(0)845-689-7046
Email: phil@emptylemon.co.uk
Web: http://www.emptylemon.co.uk
Photo:
http://photos.prnewswire.com/prnh/20120501/529225
Source: EmptyLemon