"Smart Access" Cloud Telematics Service for In-Car Use to be Launched in U.S. and Japan Starting from June

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May 7, 2012
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"Smart Access" Cloud Telematics Service for In-Car Use to be Launched in U.S. and Japan Starting from June

CYPRESS, Calif., May 7, 2012 /PRNewswire/ -- Clarion Co., Ltd. (Tatsuhiko IZUMI, President; hereinafter "Clarion") has created the "Smart Access" Cloud Telematics Service for the purpose of providing drivers with a more comfortable, safe and convenient driving environment. The service will be launched in June in North America and Japan, and will be implemented globally in stages. We have plans to introduce new products that are compatible with "Smart Access." By developing our telematics service business through "Smart Access," together with a new lineup of in-vehicle products delivering value-added connectivity, Clarion will transform from an "in-vehicle information equipment manufacturer" to a "in-vehicle information solution provider."

(Photo: http://photos.prnewswire.com/prnh/20120507/NY02012)

The global Smartphone market is growing at tremendous rates and is influencing the automotive industry in a substantial way. As it becomes increasingly more common for people to connect to the internet and use its applications globally, the ability to continuously deliver new features, functionality and benefits through an internet connection in the vehicle will become a universal necessity. With this future vision for the global market in mind, Clarion will strive to increase its in-car information business, and will provide telematics services in order to contribute to society through car manufacturer OEM devices and after-market products. This will be essential for Clarion's future, and the company will be taking its first steps in that direction with "Smart Access," which was developed in close cooperation with Hitachi Group.

Main Features:

    (1)            Variety of "Smart Access" main
                   functions including Smartphone
                   connectivity, VRM service and CRM
                   service.
                   "Smart Access" is designed to offer
                   wide support for essential items in
                   the future such as: "Smartphone
                   connectivity" which allows the wide
                   variety of Smartphone apps to be used
                   in the car; "VRM (Vehicle Relational
                   Management System) service" which
                   secures the car through maintenance
                   and safety management as well as
                   probe information; "CRM (Customer
                   Relational Management System)
                   service" which continuously provides
                   such information to the customer for
                   his/her protection; and the "E Call"
                   emergency calling system which is
                   expected to spread globally in the
                   future. Furthermore, "Smart Access"
                   is designed to function not only as
                   the proprietary telematics system for
                   Clarion, but also as a common
                   telematics system for car
                   manufacturers.
    (2)            Provision of cloud services and
                   variety of content developed through
                   cooperation with various partners.
                   Through "Smart Access," Clarion will be
                   connecting the freshest, real-time
                   information from a variety of sources,
                   to the user, utilizing a "Cloud
                   Telematics Service" basic
                   architecture. What's more, in order to
                   offer optimal and exciting in-car
                   applications, new content will be
                   planned and developed in conjunction
                   with various partners that are leaders
                   in their specific fields.
    (3)            Maintaining trust and a high
                   reliability based on technological
                   expertise, quality assurance and
                   security technologies in developing
                   in-vehicle information equipment.
                   Clarion will continue creating a safe
                   and secure in-vehicle internet
                   connection system. Moreover, since
                   core development will take place in
                   cooperation with Hitachi Group, it
                   will be possible to leverage the vast
                   capabilities within the Hitachi Group
                   continuously, thereby providing safe
                   and secure services to customers.
    (4)            Sustained development and provision of
                   "Connective In-Vehicle Products."
                   Starting with after-market products
                   due to begin sales in June, 2012,
                   upcoming newly developed in-vehicle
                   equipment such as car navigation
                   systems will be equipped with a
                   "Smart Access" connection interface
                   that will add new value to these
                   "Smart Access Connective" Clarion
                   products.  Since frequent updating
                   and addition of new application
                   content is sustainable through "Smart
                   Access," it will be possible to
                   continue to provide new value to the
                   user even after purchase.  Moreover,
                   in the OEM business, the interface
                   will be open-sourced so that car
                   manufacturers can not only have
                   connectivity with their own in-
                   vehicle equipment, but also with in-
                   vehicle equipment by other
                   manufacturers.
In conjunction with the launch of "Smart Access," Clarion has selected its new brand slogan "moves you, connects you" as the promotion keyword to express our new mission, and will be rolling out a new global promotional strategy based on it. The main thrust of Clarion's message is that "Clarion will move you, by connecting you with sound, information, comfort, and safety."

About Clarion

Clarion Corporation of America, headquartered in Cypress, California, is a subsidiary of Clarion Co. Ltd., headquartered in Japan, which has been a consolidated subsidiary of the Hitachi Group since 2006 and an international leader in car audio and electronics since 1940.  The company is involved in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, communication and safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments.  Clarion has been the recipient of numerous awards for design innovation, support, manufacturing and product reliability from independent organizations and customers alike.  The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia.  Clarion is located on the web at http://www.clarion.com.

Like us on Facebook:  http://www.facebook.com/ClarionUSA

Follow us on Twitter:   http://www.twitter.com/ClarionUSA

SOURCE  Clarion

Photo:http://photos.prnewswire.com/prnh/20120507/NY02012
http://photoarchive.ap.org/
Clarion

CONTACT: Angela Flynn, +1-248-991-3236, aflynn@clarionus.com; or Vanessa Tartak, +1-305-371-9736, vanessatartak@maxborgesagency.com

Web Site: http://www.clarion.com

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