Brammer Chooses Stibo Systems' Product Information Management Platform to Drive Market Leadership

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May 8, 2012
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Brammer Chooses Stibo Systems' Product Information Management Platform to Drive Market Leadership

READING, England, May 8, 2012/PRNewswire/ --

          STEP Product Information Management System from Stibo Systems Enables the
   Leading MRO Distributor to Expand New Product Ranges across its European Operations

    Stibo Systems [http://www.stibosystems.com ], the Strategic Information Management
Technology and Solutions Company[TM] today announced that Manchester-based Brammer plc,
the leading European distributor of Maintenance, Repair and Overhaul (MRO) parts, has
partnered with Stibo Systems to implement Stibo's market-leading STEP uniform MDM platform
[http://www.stibosystems.com/Global/Explore-Stibo-Systems/Our-Technology/Step-Overview.aspx ]
across its European operations, to help efficiently manage strategic information
relevant to its expanding range of products. Brammer will also utilize STEP to provide
vital product data to its customers via multiple channels across fifteen European
countries.

    The implementation of Stibo System's STEP platform underpins Brammer's continued
commitment to its customers. STEP will improve Brammers systems, processes, and data
quality, as well as improving its agility speed and responsiveness. As a result, both the
company and its customers will benefit from the best possible product offers. STEP will
also support the enrichment of product information with marketing descriptions, documents
and images, delivering superior product details directly to Brammer's websites and
catalogues.

    Nigel Trend, Director of Business Integration at Brammer commented, "In today's
multi-channel business landscape, it is imperative for businesses to streamline strategic
information efficiently across the enterprise. To maintain our reputation as Europe's
leading MRO components provider, it's essential that Brammer continually invests in
technology that can support our complex business operations. We chose Stibo's STEP
platform because it is a solution that has been proven to yield maximum benefits with
minimum risk. In choosing to partner with Stibo Systems, we are confident that STEP will
provide the support necessary to seamlessly manage data across the ever-growing range of
products across all European channels."

    With STEP acting as the central hub for its product data enrichment as well as the
translation process, Brammer will significantly reduce duplication and errors in data
maintenance. This will increase its capacity to provide targeted offers to customers more
quickly and across a coordinated range of marketing channels.

    "Stibo has supported the complex needs of international B2B distributors for many
years, and we are delighted to welcome Brammer to our growing customer community. The
implementation of STEP will bring various business benefits to Brammer, such as driving
revenue, reducing overall costs while increasing efficiency and workflow capabilities"
said Mark Thorpe, managing director at Stibo Systems UK.

    About Brammer

    Brammer is Europe's leading distributor of Maintenance, Repair and Overhaul (MRO)
products and services.

    The company works as a key strategic partner to businesses across all manufacturing
sectors, helping them to reduce total acquisition costs, improve overall production
efficiency, and reduce working capital. Brammer achieves this through combining its
extensive purchasing power with independent technical support and a range of other
value-adding services aimed at optimizing manufacturing operations.

    Brammer's product range covers bearings, mechanical power transmission products
(including gearboxes and motors), fluid power, seals and industrial automation, as well as
a complete range of tools, maintenance and health and safety products.-

    The company is an authorized distributor for many of the world's leading brands
including SKF, NSK, Renold, Gates, Timken, Schaeffler, Siemens, Simrit, Parker Hannifin,
Optibelt,- and 3M. Major customers include Coca Cola Enterprises, Cemex, Crown, Procter &
Gamble, Dupont, Kraft Foods, Nabisco and Smurfit Kappa.

    For more information, visit the company's website at http://www.brammer.biz

    About Stibo Systems
Stibo Systems, the Strategic Information Management Company, provides technology and
solutions that enable organizations to manage their strategic information on a global
scale through an integrated process. Stibo Systems' STEP technology is a flexible, uniform
Master Data Management (MDM) platform that provides the business with a single trusted
source of operational information for the entire enterprise. Stibo Systems' global
customers include GE, Sears, Siemens, Target and Thule. Stibo Systems is a subsidiary of
the privately held Stibo A/S group, originally founded in 1794 with corporate headquarters
in Aarhus, Denmark. For more information, visit http://www.stibosystems.com.

    Contact:

    Name: Fiona Ashdown

    Title: Marketing Manager

    Telephone: +44(0)118-949-7848

    Email: fiona.ashdown@stibo.com

Source: Stibo Systems

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