Indiatimes Shopping & ZoomIn's Launch Unique Photo-keepsakes

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Indiatimes Shopping & ZoomIn's Launch Unique Photo-keepsakes

NEW DELHI, India, May 9, 2012/PRNewswire/ --

    Now Order Your Personalized Gifts, Calendars, Mugs, T-shirts, Photo Books and Much
More at http://www.zoomin.com/indiatimes [http://www.zoomin.com/indiatimes ]

    Today we click more pictures than we ever did. Our computers, laptops, tablets and
phones are choc-a-bloc with pictures we capture of the special moments in our lives. What
happens to all these pictures after the initial moment of gratification? They just lie
around in most cases! Going forward, that doesn't have to be the case. There is a lot we
can do with our pictures to preserve them for posterity.

    Indiatimes Shopping [http://shopping.indiatimes.com ]and ZoomIn have partnered to
empower Indian photographers, amateurs, hobbyists as well as professionals to relive and
celebrate their special moments as often as they want, with photo printing, personalized
gifting and photo sharing. A convenient, online, affordable, co-branded photo store,
ZoomIn increases the shelf life of your photos by helping you create truly unique
photo-keepsakes for yourself or for gifting.

    These photo-keepsakes in the form of photo books, collage posters, canvas prints and
more make for innovative ways to share a story using your photos, themes and captions.
Preeti Sethi from Delhi says, "I gifted Ariana's grandparents a photo book capturing the
first year in Ariana's life. They live in Mumbai and cannot be there to share my special
moments with her, so this is a gift they truly treasure."

    What's more, these photo-books make for touching and truly memorable gifts because
they have been crafted by you as a token of love. "I gifted my husband a photo book for
his 40th birthday," says Priya Nair from Bangalore. "It was filled with photos right from
the time he was a baby to being a father today. It moved him to tears. I couldn't think of
a more touching present for such a special occasion."

    'www.zoomin.com/indiatimes [http://www.zoomin.com/indiatimes ]' is completely user
friendly, effortless and an affordable process. Since it's all online, you don't need to
leave the comfort of your home to go to a photo studio. You can create your photo book at
home and get it delivered at home or at your loved one's doorstep. In fact, most photo
studios don't go beyond albums and posters. The innovative and creative options that you
get at ZoomIn are unique and impactful.

    Photo books, in fact, are the next big thing in digital photography. From 1.5 million
in 2011, they are set to rise to 2.5 million units in 2015. They are fast replacing
traditional photo prints as the popular print form for images. The reason for this is that
instead of being a passive collection of prints, photo books allow you to tell your story
in a creative, personalized and interesting ways. Similarly, other photo-keepsakes, like
calendars, mugs, etc. give your photos a pride of place in your home or in the home of the
person who you gift them to. Either way, your photos stay visible for a long time, instead
of getting lost in the flurry of updates.

    Primary Media Contact : Yashmeen Barua, yashmeen.barua@indiatimes.co.in,
91-124-4187000, 91-9811699757

Source: Times Internet Limited

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