Veeva Systems Announces Dramatic Growth in Europe

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May 15, 2012
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Veeva Systems Announces Dramatic Growth in Europe

BARCELONA, Spain and PHILADELPHIA, May 15, 2012/PRNewswire/ --

               Cloud-based Veeva CRM Now Deployed in Over 20 European Countries

    With its 4th Annual Global Customer Summit kicking off this morning in Philadelphia,
Veeva Systems announced dramatic growth of cloud-based Veeva CRM throughout the continent.
Since Veeva's official expansion into Europe in April 2010, the company has delivered the
advantages of cloud computing to more than 35 life sciences companies across 20+ different
European markets. When all current deployments are complete, there will be over 30,000
European pharmaceutical representatives using Veeva CRM to better manage their
relationships with customers. To support its large user base, Veeva has opened major
offices in Barcelona, Budapest and Paris and, along with a network of strategic partners,
currently has more than 200 certified Veeva Administrators to implement and support the
cloud-based CRM solution in Europe.

    (Logo:
http://photos.prnewswire.com/prnh/20120425/527164 )

    Veeva's European customers include dozens of emerging biotechs and specialty companies
as well as ten of the Top 20 global pharmaceutical companies. Key global customers include
Astellas Pharma, Boehringer Ingelheim, Daiichi Sankyo, Eli Lilly, and Novartis; key
specialty leaders include Actelion, Gruenenthal, LEO Pharma, and Stallergenes; and small
and medium-sized customers include Human Genome Sciences, Iroko Cardio, Mundipharma, and
Pharco Pharma.

    "Winning in today's challenging European pharmaceutical environment requires a
fundamentally different commercial approach. To support our new commercial model, we
wanted a CRM solution that was truly pan-European, future-proof and agile enough to grow
with our organisational needs. Veeva CRM was the only solution to meet all these business
requirements," said Wim Kockelkoren, senior vice president EMEA Commercial Effectiveness
and CEE Region, Astellas Pharma Europe.

    Actelion's Head of Global Commercial Excellence, Christoph Schmidt, PhD added, "Our
search for a single, global CRM solution was driven by today's increasingly challenging
business environment. In order to compete, we need the tools that will enable us to gain a
better understanding of our customer's needs and be more responsive. Veeva offered
industry-specific functionality for all different user groups - from key opinion leader
managers to key account execs and field reps - around the world, all integrated within a
single solution."

    Product Enhancements for Region-to-Region Support

    Veeva's success in Europe and elsewhere around the world is due in part to an
industry-specific product that is designed to easily meet regional and local needs. Most
notably in Europe, Veeva has integrated unique order management and data connector tools
into the product. Veeva CRM now includes online and offline order management capabilities
such as pricing optimisation engines and other point-of-sale tools to enable European
sales reps to place orders directly from pharmacists during the call even without an
internet connection. Also, Veeva CRM's pre-built HCP data connector tool accelerates
customers' ability to integrate with any of the top physician data providers. Thanks to
multitenant cloud technology, Veeva CRM's data connector makes it easy to add new or
switch data sources using just straightforward point-and-click design.

    Veeva iRep Bolsters Global iPad Growth

    Available in 20+ languages, Veeva iRep is the first system to combine CRM with
comprehensive Closed Loop Marketing (CLM) on the iPad. Veeva iRep has become the
industry's choice on the iPad with the largest installed base both in Europe and
worldwide, according to recent numbers.

    "We recognised iRep's closed-loop marketing functions and the iPad device's beautiful
presentation of multi-media content would support more interactive customer engagements.
With iRep, we expect that our account specialists will be more connected, responsive and
effective," said Dr. Simon Clough, managing director for Daiichi Sankyo UK. "We're all
about innovation that leads to enhanced quality and value for our customers. We've adopted
an aggressive agenda for advancing everything from our science to our interactions with
stakeholders, and Veeva CRM supports it perfectly," he added.

    According to Kevin Crowe, associate director of marketing and sales operations at
Human Genome Sciences Europe, "There is no other solution like iRep for Pharma. Having our
CRM and CLM capabilities integrated on the iPad is extremely powerful. It will remodel how
our commercial teams operate by providing them with accurate, rich, timely customer
information on the go, and on a display that appeals to physicians."

    Veeva's dramatic growth in Europe accompanies a record-breaking year for the company
on a global scale - Veeva grew customers, deployed users, and employees each by over 100%
in 2011. Eric Newmark, program director with IDC Health Insights, which recently published
its "Vendor Assessment: 2011 Top 10 Life Science Software Vendors" report concludes,
"Veeva is currently the fastest-growing vendor in the sales and marketing space."

    About Veeva Systems

    Veeva Systems is the leader in cloud-based business solutions for the global life
sciences industry. Committed to innovation, product excellence and customer success, Veeva
has over 150 customers, ranging from the world's largest pharmaceutical companies to
emerging biotechs. Founded in 2007, Veeva is a privately held company headquartered in the
San Francisco Bay Area, with offices in Philadelphia, Barcelona, Budapest, Paris, Beijing,
Shanghai and Tokyo. For more information, visit http://www.veevasystems.com.

    Copyright (c) 2012 Veeva Systems. All rights reserved. Veeva and the Veeva logo are
registered trademarks of Veeva Systems. Veeva Systems owns other registered and
unregistered trademarks. Other names used herein may be trademarks of their respective
owners.

   
    Media Contacts
    Selma Nawaz
    Marketing Director, Europe
    Veeva Systems
    selma.nawaz@veevasystems.com

Photo:
http://photos.prnewswire.com/prnh/20120425/527164

Source: Veeva Systems

+34-93-1870200

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