Eutelsat at Satcom Africa: new Resources and Services to Boost Broadcast and data Markets Across Africa

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Eutelsat at Satcom Africa: new Resources and Services to Boost Broadcast and data Markets Across Africa

JOHANNESBURG, May 21, 2012/PRNewswire-FirstCall/ --

    ?21-24 May 2012, Sandton Convention Centre, Johannesburg, South Africa, Stand 26

   
    - Closing the infrastructure gap in Africa: innovative satellite solutions
      for affordable broadband access
         - Launch of IP Easy service from Gulf of Guinea to Madagascar
    - Eutelsat video positions: a preferred choice for broadcasters reaching
      viewers across Africa and Indian Ocean Islands
         - More than 50% of satellite channels in these regions already broadcasting
         via Eutelsat
         - Broadcasting resources to support progressive digital switchover
    - Connecting Africa to the world
         - Two new Eutelsat satellites to enhance connectivity between Africa,
         Europe, Middle East, Asia

    With ICT development high on the agenda of all African countries, the annual Satcom
Africa conference in Johannesburg is showcasing the long-term role played by satellite
technologies in delivering affordable and ubiquitous access to digital services. Eutelsat
Communications (Euronext Paris: ETL), one of the world's leading satellite operators, is
at this key industry event to demonstrate new resources and solutions optimised to support
markets for digital broadcasting, GSM backhauling, IP trunking, VSAT networks and
broadband access.

    Closing the infrastructure gap in Africa: IP Easy affordable IP access launches on
EUTELSAT 16A

    In the broadband market, Eutelsat is taking the opportunity of SatCom Africa to unveil
a new platform called IP Easy, a new platform to extend high-speed Internet access to
residential and home office users as well as small and medium-sized enterprises across
sub-Saharan Africa.

    Combining the strengths of Ku-band capacity on the recently-launched EUTELSAT 16A
satellite with Newtec's successful Sat3Play(R) technology, IP Easy is available in a
service area stretching from the Gulf of Guinea to Madagascar. The service delivers
downlink speeds of up to 4Mbps and can support VOIP and reception of TV channels, in
triple play mode. The selection of Newtec's Sat3Play(R) product which uses Point&Play
self-installation also enables end users to autonomously install the complete system with
no specific qualification needed or expensive tooling.

    Broadcast satellites: the star performers for multi-channel reception in Africa

    As the main platform for multi-channel reception, satellite is the star performer for
broadcast services in Africa. Broadcast satellites deliver reach for nationwide and
regional coverage and bandwidth for pay-TV platforms aggregating a diverse range of
content including High-Definition television. According to Datixis, the number of
satellite homes in Africa will experience a solid year-to-year growth in the coming years,
up from 4.5 million in 2010 to 8.7 million in 2015 (+ 13% CAGR).

    Channel growth in Africa and Indian Ocean outstrips all markets

    Over 50% of the 1,250 satellite TV channels currently broadcasting in Africa and
Indian Ocean islands use one of Eutelsat's market-leading video neighbourhoods. This means
that 15% of the more than 4,000 TV channels broadcasting via Eutelsat are addressing these
fast-developing markets.

    Two key Eutelsat video neighbourhoods are driving growth:

   
    - The 36degree(s) East neighbourhood occupied by EUTELSAT 36A and 36B is one
      of the two top positions for satellite TV across Africa. The DStv platform owned by
      MultiChoice and ZAP owned by ZON, the Portuguese operator, have both benefited from
      Eutelsat's continued investment in capacity at 36degree(s) East. New resources have
      facilitated the arrival of over 170 channels in two years, taking the count at
      36degree(s) East to 300 channels.
    - The 16degree(s) East neighbourhood, already selected by Canal+ Overseas,
      Orange, Parabole Reunion and France Televisions, is the broadcasting point of
      reference in Indian Ocean islands. Channels broadcasting from this neighbourhood
      increased by 40% to almost 150 in the 24 months to end 2011. The launch of the
      EUTELSAT 16A satellite in October 2011 was a new landmark for 16degree(s) East
      increasing capacity and extending reach to open new broadcast opportunities in Western
      and Central Africa.

    In addition to long-term favourable trends in pay-TV, the roll-out of Digital
Terrestrial Television (DTT) across Africa is expanding opportunities for satellite
services. As African nations progressively move towards analogue switch-off, satellites
are being called on for cost-effective delivery of digital multiplexes to terrestrial
towers and for direct reception. Pioneering clients using Eutelsat for DVB-T broadcast
delivery include the StarTimes platform that uses two Eutelsat satellites to transmit to
terrestrial retransmitters in 10 African countries and recently announced sales of over
one million set-top-boxes.

    New satellites to launch for Africa to enhance connectivity between Middle East,
Europe, Asia, Africa

    Two new innovative and highly flexible satellite programmes will be showcased at
SatCom Africa: EUTELSAT 70B, due for launch end 2012, and EUTELSAT 3B, to be launched in
early 2014.

    These satellites are designed to provide ISPs, telecom and mobile phone operators,
video companies and government service providers with regional coverage and connectivity
between Africa, Europe, the Middle East, Asia and as far as Australia.

   
    - Unique of its kind, EUTELSAT 70B is designed to optimise resources from a
      single orbital slot at the crossroads between Europe, Africa, Asia and Australia. With
      high frequency reuse, four powerful regional beams connected to 48 Ku-band
      transponders will be located on a single platform. EUTELSAT 70B will more than double
      current capacity at 70.5degree(s) East for data and government services, broadband
      access, GSM backhauling and professional video exchanges.
    - EUTELSAT 3B is a tri-band satellite (C, Ku, Ka) designed to increase and
      diversify resources for markets in Africa, the Middle East, Central Asia and South
      America. Users will select the most relevant frequency band for different types of
      service. Ku and C-band capacity will further consolidate response to broadcast and
      data markets. High throughput beams in the Ka-band, that will be individually
      steerable to regional and national markets and operated with scalable allocation of
      power and spectrum, will support innovative applications in bandwidth-demanding
      markets.

    Where to meet us at SatCom Africa

    Stand 26

    TV Show 22 May / 11:00
The African satellite TV market and prospects for growth
Speaker: Aymeric Genty, Eutelsat Sales Director - France and Sub-Saharan Africa

    Satcom Show 23 May / 11:30
Future Opportunities for telcos in Sub-Saharan Africa
Speaker: Jean-Francois Fremaux, Eutelsat Director of Business Development

    Learning Theatre: 22 May / 15:45
Affordable broadband Internet access solutions for sub-Saharan Africa
Speaker: Jean-Francois Fremaux, Eutelsat Director of Business Development

    23 May / 15:45

    Driving broadcasting services via satellite in Africa
Speaker: Gaethan Donlap Kouanga, Eutelsat Sales Manager Africa

    About Eutelsat Communications

    Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is the holding
company of Eutelsat S.A.. With capacity commercialised on 28 satellites that provide
coverage over the entire European continent, as well as the Middle East, Africa, India and
significant parts of Asia and the Americas, Eutelsat is one of the world's three leading
satellite operators in terms of revenues. As of 31 March 2012, Eutelsat's satellites were
broadcasting more than 4,250 television channels. More than 1,100 channels are broadcast
via its HOT BIRD video neighbourhood at 13 degrees East alone which serves over 120
million cable and satellite homes in Europe, the Middle East and North Africa. The Group's
satellites also serve a wide range of fixed and mobile telecommunications services, TV
contribution markets, corporate networks, and broadband markets for Internet Service
Providers and for transport, maritime and in-flight markets. Eutelsat's broadband
subsidiary, Skylogic, markets and operates access to high speed internet services through
teleports in France and Italy that serve enterprises, local communities, government
agencies and aid organisations in Europe, Africa, Asia and the Americas. Headquartered in
Paris, Eutelsat and its subsidiaries employ just over 750 commercial, technical and
operational professionals. This culturally diverse staff includes employees from 30
countries. http://www.eutelsat.com

Source: Eutelsat Communications

For further information: Press: Vanessa O'Connor, Tel. : + 33-1-53-98-37-91, voconnor@eutelsat.fr; Frédérique Gautier, Tel. : + 33-1-53-98-37-91, fgautier@eutelsat.fr; Investors & Analysts: Lisa Finas, Tel. : +33-1-53-98-35-30, investors@eutelsat-communications.com; Léonard Wapler, Tel. : +33-1-53-98-31-07, investors@eutelsat-communications.com

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