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Fuzz Productions debuts new creative services for digital advertisers
NEW YORK, May 23, 2012 /PRNewswire/ -- Fuzz Productions, New York's premier web and mobile development studio, debuted FuzzEngage, a vertical focused on the creation of interactive advertisements for tablet devices. In its first weeks, Fuzz brought to fruition some of the most sophisticated interactive advertisements seen in the e-periodical market. Leveraging the power of HTML5 and Adobe's Digital Publishing Suite, Fuzz has created ads for several national campaigns, including Harley Davidson, Honda, and The North Face, with more than a dozen slated for publication in the coming months.
The potential for increased engagement is astounding: a 2011 study measured engagement, brand awareness, and message involvement. Interactive advertisements performed on average 16.7% higher when compared with static advertisements in the same publications. Martha Stewart Living's EVP of Integrated Sales and Marketing, Sally Preston, stated: "Every advertiser experienced an increase in brand awareness, with several advertisers seeing percentage jumps of three to four times."
Tablet ownership is steadily on the rise, and a wide array of content is now available to tablet users: "As our digital magazine subscriber base continues to grow, so does the interest among advertisers in leveraging tablet technology and capabilities in the digital pages they run," said Steve Ruvolo, Executive Producer, Rodale Corporate Digital. With tablet ownership projected at 760 million by 2016, interactive advertising is reaching an expanded customer base with a heavy focus in the digital periodical market.
With a decade of creative direction behind them, the Fuzz team is poised to revolutionize the ways in which a consumer connects with advertisements and products; in addition, Fuzz is excited to bring forth a transformative new era in its creative process: "Whether it's locally-embedded rich media content, custom animation or something altogether new, Fuzz is always ready to step in and offer creative solutions for the goals our clients are looking to achieve in the tablet space," continued Ruvolo. The first round of FuzzEngage interactive ads debuted in the May and June editions of Women's Health Magazine for the iPad. These ads are available for viewing at FuzzEngage.com. For more information about FuzzEngage or interactive advertisements, contact info@fuzzengage.com.
Sources:
http://blogs.adobe.com/digitalpublishing/files/2011/01/digital_magazine_ad_engagement.pdf
http://tv.adobe.com/watch/digital-publishing/digital-magazine-ads-brand-engagement-in-martha-stewart-living/
http://blogs.forrester.com/frank_gillett/12-04-23-why_tablets_will_become_our_primary_computing_device
http://www.mequoda.com/articles/digital-magazine-publishing/digital-magazine-publishing-growth-expected-with-tablets
Contact:
Catherine Hathaway-Mack
413-320-4775
catherine@fuzzproductions.com
SOURCE Fuzz Productions
Fuzz Productions
Web Site: http://fuzzproductions.com
Fuzz Productions debuts new creative services for digital advertisers
NEW YORK, May 23, 2012 /PRNewswire/ -- Fuzz Productions, New York's premier web and mobile development studio, debuted FuzzEngage, a vertical focused on the creation of interactive advertisements for tablet devices. In its first weeks, Fuzz brought to fruition some of the most sophisticated interactive advertisements seen in the e-periodical market. Leveraging the power of HTML5 and Adobe's Digital Publishing Suite, Fuzz has created ads for several national campaigns, including Harley Davidson, Honda, and The North Face, with more than a dozen slated for publication in the coming months.
The potential for increased engagement is astounding: a 2011 study measured engagement, brand awareness, and message involvement. Interactive advertisements performed on average 16.7% higher when compared with static advertisements in the same publications. Martha Stewart Living's EVP of Integrated Sales and Marketing, Sally Preston, stated: "Every advertiser experienced an increase in brand awareness, with several advertisers seeing percentage jumps of three to four times."
Tablet ownership is steadily on the rise, and a wide array of content is now available to tablet users: "As our digital magazine subscriber base continues to grow, so does the interest among advertisers in leveraging tablet technology and capabilities in the digital pages they run," said Steve Ruvolo, Executive Producer, Rodale Corporate Digital. With tablet ownership projected at 760 million by 2016, interactive advertising is reaching an expanded customer base with a heavy focus in the digital periodical market.
With a decade of creative direction behind them, the Fuzz team is poised to revolutionize the ways in which a consumer connects with advertisements and products; in addition, Fuzz is excited to bring forth a transformative new era in its creative process: "Whether it's locally-embedded rich media content, custom animation or something altogether new, Fuzz is always ready to step in and offer creative solutions for the goals our clients are looking to achieve in the tablet space," continued Ruvolo. The first round of FuzzEngage interactive ads debuted in the May and June editions of Women's Health Magazine for the iPad. These ads are available for viewing at FuzzEngage.com. For more information about FuzzEngage or interactive advertisements, contact info@fuzzengage.com.
Sources:
http://blogs.adobe.com/digitalpublishing/files/2011/01/digital_magazine_ad_engagement.pdf
http://tv.adobe.com/watch/digital-publishing/digital-magazine-ads-brand-engagement-in-martha-stewart-living/
http://blogs.forrester.com/frank_gillett/12-04-23-why_tablets_will_become_our_primary_computing_device
http://www.mequoda.com/articles/digital-magazine-publishing/digital-magazine-publishing-growth-expected-with-tablets
Contact:
Catherine Hathaway-Mack
413-320-4775
catherine@fuzzproductions.com
SOURCE Fuzz Productions
Fuzz Productions
Web Site: http://fuzzproductions.com