Mind Candy Announces Second Video Game "Moshi Monsters: Moshlings Theme Park"

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Mind Candy Announces Second Video Game "Moshi Monsters: Moshlings Theme Park"

LONDON, May 31, 2012/PRNewswire/ --

           ~ Follow-Up to Best-Selling "Moshling Zoo" for the Nintendo 3DS(TM) and

                           Nintendo DS(TM) hand-held systems ~

    Mind Candy, the family entertainment brand behind the global children's phenomenon
Moshi Monsters [http://www.moshimonsters.com ](TM), and Activision Publishing Inc., a
wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI
[http://www.activision.com ]) announce the upcoming release of Moshi Monsters: Moshlings
Theme Park, the second title in the Moshi Monsters video game series.

    (Logo:
http://photos.prnewswire.com/prnh/20120427/529040-b )

    MoshiMonsters.com [http://www.moshimonsters.com ] is an online world of adoptable pet
monsters for kids aged 6-12. Players can customize and nurture their very own Monster as
well as play mini-games, solve puzzles, share artwork and communicate in a safe
environment. With more than 60 million registered users worldwide, the site has proved to
be a hit and has expanded into a physical products line including best-selling toys,
books, trading cards, the Moshi Monsters Magazine and a new music album. According
to-market research firm, The NPD Group, Moshi Monsters was the No. 1 toy license-in the UK
for the month of April.

    Activision is a key partner in helping Mind Candy bring the beloved pet monsters to
the handheld gaming platform. The debut title, "Moshling Zoo," released in 2011, found
success around the world and is one of only seven-3rd-Party games to ever top the UK
charts,-and is the only one to hold the No. 1 spot in Nintendo DS charts for an impressive
five months.

    "We look forward to working with Activision to build continued success for the Moshi
Monsters brand and to bring new gaming experiences for our millions of fans to enjoy,"
said Moshi Monsters creator and Mind Candy CEO, Michael Acton Smith.

    Moshi Monsters: Moshlings Theme Park, developed by Black Lantern Studios, invites
players to restore the legendary Moshi theme park to its former glory. Players
progressively unlock six zones by successfully building attractions and rescuing the
scattered Moshlings (adorable, itty bitty pets for your pet monster). Users of the
Nintendo 3DS can also interact with other Nintendo 3DS players via the StreetPass feature
and play cool games to bring the Moshlings to life in a whole new dimension. Moshi
Monsters: Moshlings Theme Park marks the first time fans can interact with beloved
characters via 3D technology and introduces players to a brand new, exclusive Moshling
that can transfer across platforms to the online world.

    "We look forward to bringing Moshi fans a brand-new gaming experience with fun,
colorful gameplay; rich story and increased interactivity," said David Oxford, Executive
Vice President, Activision.

    Moshi Monsters: Moshlings Theme Park will connect fans across the online and handheld
platforms through exclusive codes and promotions, designed to increase engagement in new
and exciting ways. Fans will uncover secret codes online at MoshiMonsters.com, which will
unlock special areas and content on the Nintendo 3DS and Nintendo DS.

    Available this fall, Moshi Monsters: Moshlings Theme Park is the perfect gift this
holiday season.

    Additional details about the game and presale opportunities will be available soon.

    About Mind Candy

    Mind Candy, creator of the successful Moshi Monsters franchise, is a global
entertainment company based in the UK with offices in Los Angeles and New York. The
company was formed by Internet entrepreneur, Michael Acton Smith, in 2004.

    For more information visit http://www.MindCandy.com

    About Moshi Monsters

    With 60 million registered users in 150 territories worldwide, Moshi Monsters - the
online world of adoptable pet monsters is a global phenomenon.

    Within the Moshi Monsters online world, players choose from one of six virtual pet
monsters to create, name and nurture. Once their pet has been customized, players navigate
their way around Monstro City, taking the daily puzzle challenge to earn "Rox" (virtual
currency), playing games, solving Super Moshi Missions, personalizing their room, showing
off artwork, reading stories and communicating with friends in a safe environment. Moshi
Monsters is now fully translated in English and Spanish, with more languages to follow
soon.

    Following its huge online success, Moshi Monsters is expanding beyond the computer
screen with an array of physical products, including best-selling toys; the No.1 selling
kids magazine in the UK; a best-selling Nintendo DS(TM) video game; a video platform
(Moshi TV); a music album; books; membership cards; trading cards, mobile and much more.

    For more information visit http://www.MoshiMonsters.com

    About Activision Publishing, Inc.

    Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and leisure
products.

    Activision Publishing maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands,
Australia, South Korea, China and the region of Taiwan. More information about Activision
and its products can be found on the company's website, http://www.activision.com.

    Cautionary Note Regarding Forward-looking Statements: Information in this press
release that involves Activision Publishing's expectations, plans, intentions or
strategies regarding the future, including statements about the expected release date of
Moshi Monsters:- Moshlings Theme Park are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those expressed in the
forward-looking statements set forth in this release include unanticipated product delays
and other factors identified in the risk factors sections of Activision Blizzard's most
recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of this release, and neither
Activision Publishing nor Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of the future
performance of Activision Publishing or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control and may cause actual
results to differ materially from current expectations.

    (c)2012 Activision Publishing, Inc. Activision is a registered trademark of Activision
Publishing, Inc. Nintendo DS and Nintendo 3DS are trademarks of Nintendo. (c)2011
Nintendo. All other trademarks and trade names are the properties of their respective
owners. All rights reserved.

Photo:
http://photos.prnewswire.com/prnh/20120427/529040-b

Source: Mind Candy

Media Contacts: Americas: Mind Candy, Katie Gerber, Director of PR, Americas, T: +1(310)526-2247, E: katie.gerber@mindcandy.com, Twitter: @ktgerber; Grand Communications, T: +1(212)584-1133, E: moshi@grandcommunications.com; Activision: Sandbox Strategies, Amanda Young, Senior Public Relations Manager, T: +1(212)213-2451, E: amanda@sandboxstrat.com; UK & Europe: Mind Candy, Nicola Duarte, Head of PR, Mind Candy, T +44(0)7810-354-103, E: nicola@mindcandy.com, Twitter: @nics_duarte; Seventy Seven PR, T: +44(0)207-492-0977, E: moshi@77pr.co.uk

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