Pitney Bowes India Introduces pbSecure(TM) - Secure Evidencing Platform
NEW DELHI, June 6, 2012/PRNewswire/ --
- Ensure Data Authenticity and Integrity With pbSecure(TM)
Pitney Bowes India, a subsidiary of Pitney Bowes global corporation and an USD 5.3
billion fortune 500 company today introduces pbSecure(TM) to customers in India along with
the Growth Markets region across Asia Pacific. An intelligent system that secures data at
the point of origin, pbSecure(TM) is created to ensure data authenticity, prevent data
tampering and speed up the process of data verification. pbSecure(TM) is delivered through
Solutions Factory(TM), dedicated to delivering customised solutions for the specific needs
of local clients in the Growth Markets region.
In this information age, financial accounts, products and goods, reports, invoices,
receipts, identity cards, resumes and educational certificates are just some of the
documents and data that pass through organizations on a daily basis. With this sheer
avalanche of information, organizations are faced with the challenge of data
authentication and verification - how they can ensure that all the information or products
received and used is authentic and tamper-free, and will not put their organization and
its operations at risk.
The pbSecure(TM) system is specifically created to address this key concern of
companies worldwide.
"From documents and data, to consumer goods like medicine, electronics and luxury
goods, when we talk about fraud and counterfeit, we are talking about a US$650 billion
worldwide industry, and the latest update from the International Chamber of Commerce (ICC)
shows that the figure could go up to a staggering US$1.7 trillion by 2015," said Mr. Eric
Yves-Mahe, President of Pitney Bowes Growth Markets.
He added, "As the number of fraudulent cases increases and the methods become more
complicated, pbSecure(TM) is a major innovative system, developed by our team of experts
especially for businesses and companies to protect their products, their brands and their
customers against fraud."
"pbSecure(TM) is a simple, effective and customizable system, harnessing and building
on the ingenuity of our unique cryptography/encryption technology. Pitney Bowes has been
innovating in the area of secure evidencing throughout its 90 year history. Our latest
fraud-prevention innovations are at the heart of pbSecure(TM). The system will provide our
customers with a solution to prevent and detect data tampering, and hence put an end to
potential fraudulent cases that could cost them their time, resources and reputation,"
said Mr. Ranvir Singh, Vice President, Solutions Factory - Pitney Bowes Growth Markets.
Unlike other fraud-prevention solutions available in the market that focus on 'paper'
security through the use of holograms, special inks and microprints, pbSecure(TM) focuses
on securing the 'information' on the document or product. For example, in the case of
educational certificates, this 'information' could be the students' detailed academic
results and year of graduation. pbSecure(TM) scans, processes and secures the
'information' at the point of origin and makes the document tamper proof. This information
security is accomplished by using pbSecure(TM) patented hardware security modules, layered
on with a flexible software platform which is highly customizable to customer's needs.
Documents and product data secured by pbSecure(TM) can be verified for authenticity in
an offline mode - a unique feature that allows customers to keep their data private.
Online verification is also available. This verification process allows companies to lower
costs and save time by eliminating manual verification, and at the same time, improve
process controls and risk management by monitoring document creation. In addition,
pbSecure(TM) can be enhanced with geo-intelligence to surface products or documents that
are being copied if multiple verifications are found at different locations
simultaneously.
Developed with technology that has been advanced and perfected over 90 years,
pbSecure(TM) is a system that can be applied across different industries to prevent
fraudulent cases. The system is ideal for industries with high-value fast-moving consumer
goods, pharmaceutical industry, government bodies, financial institutes, educational
institutes and human resource companies, as well as those that need to verify and
authenticate vast amount of data. Coupled with Pitney Bowes's team of experienced and
dedicated professionals, customers are assured a customizable system perfectly tailored
for their companies' needs.
Availability
pbSecure(TM) is now available in markets worldwide.
In the Growth Markets region comprising the Asia Pacific, Middle East, Africa and
Latin Americas, Pitney Bowes operates directly in 15 countries with more than 1,200
employees and is supported by an extensive channel network of more than 100 partners. http://www.pb.com [http://www.pb.com ] and http://growthmarkets.pb.com
About Pitney Bowes India:
Pitney Bowes India Pvt. Ltd. is part of the global Pitney Bowes group, whose parent
company is Pitney Bowes Inc. (http://www.pb.com) Pitney Bowes India is the only mailstream
solutions provider with a direct presence in India. As the leading provider for pre and
post-print solutions and equipment, its 10 offices serve over 12,000 customers including
large enterprises and small-medium businesses. For more information, please visit: http://www.pitneybowes.co.in [http://www.pitneybowes.co.in ]
Pitney Bowes: Every connection is a new opportunity(TM)
For media enquiries, please contact:
Ms. Lynette Koh, Marketing and Postal Relations - Pitney Bowes Growth Markets
Email: lynette.koh@pb.com
For media enquiries in India, please contact:
Mr. H.Sivaramakrishnan / Mr. Amardeep S. Dhingra
+91 9811312023 / +91 9999905722
h.sivaramakrishnan@pb.com / amardeep.dhingra@pb.com