Integrated Marketing Email Programs Boost Corporate and Local Marketing Performance

Integrated Marketing Email Programs Boost Corporate and Local Marketing Performance

Latest Distributed Marketing Leadership Series guidebook pinpoints how to ensure email coordination between corporate and local marketers

KANSAS CITY, Mo., June 12, 2012 /PRNewswire/ --Email is the cornerstone of marketing communication at both the corporate and local level. Saepio's new Distributed Marketing Leadership Series guidebook, Creating Effective Integrated Email Campaigns at the National and Local Level, shows that with a coordinated email marketing program, performance is optimized at the corporate and local level.

The guidebook discusses the challenges managers of distributed marketing networks face when utilizing email marketing and offers practical suggestions for creating an optimal email program that benefits both corporate and local marketers.

"Synergy between corporate and local marketers has to be coordinated through an integrated platform in order to achieve an effective email marketing campaign," said John Thomson, President and CEO of Saepio. "Without this coordination, branding can become inconsistent, messaging can become convoluted, and the most detrimental outcome is when customers become confused and disengaged."

In this guidebook, marketers will learn the six steps to making corporate and local email marketing effective, including how to:

    --  Deliver highly relevant content
    --  Provide consistent messaging from corporate and local
    --  Connect email to other channels
    --  Easily create dynamic content
    --  Share customers and lists
    --  Make it easy for local marketers to create and distribute content
Download the new guidebook today.

About Saepio
Saepio makes it easy for corporate and local marketers to build and run effective and engaging all-channel marketing campaigns.

Saepio's powerful MarketPort marketing platform starts with easy ...

    --  Easy to Build and Run a Cross-channel Campaign because everything -
        email, landing pages, social, mobile, digital banner ads, signage, print
        ads, direct mail, and much more - is all managed in a single, integrated
        digital marketing platform.
    --  Easy to Maximize Brand Value at the Local Level because local and
        corporate marketers share a single platform but experience the same
        platform differently based on their roles.  Brand control, speed to
        market, and content localization is all easily accomplished whether
        messages are for local, national or global audiences and corporate
        marketers can easily assign campaign tasks to local marketers.
    --  Easy to Engage Customers with personalized, relevant messages because
        corporate intelligence gleaned from CRM data, customer analytics,
        consumer actions and more can determine what content is served when,
        where and how.
    --  Easy to Automate Marketing Fulfillment because robust workflow enables
        every cross channel customer touch point to happen automatically whether
        launched by corporate marketing, initiated by a local marketer or
        triggered by a customer's action.
This robust yet simplified approach to today's complex marketing challenges is in use at hundreds of leading companies and organizations, including many of the world's most powerful brands.  It is transforming the way corporations focus and manage their marketing efforts in a world that introduces new channels, new competitors, new regulations and new opportunities at every turn.

Visit Saepio.com, email sales@saepio.com or call 877-468-7613 to learn more.

SOURCE  Saepio

Saepio

CONTACT: Abby Crosthwait, For Saepio, +1-816-777-2156, acrosthwait@saepio.com

Web Site: http://www.saepio.com