New Inbound Marketing Tool Reveals the Competition on Google
HELSINKI, June 13, 2012/PRNewswire/ --
Cuutio is an easy-to-use inbound marketing (LINK: http://www.cuutio.com/why-cuutio/what-is-inbound-marketing)) tool for companies to
compare keyword-specific Google positions of their competitors to their own, explore how
their important keywords perform, who links to their competitors' websites and how
competitors advertise on Google.
Cuutio helps those who are responsible for online marketing, product sales and brand
management. The company's CEO Sara Henriksson describes the pain of today's Google-centric
customer acquiring: "You need to be found when your potential customers search for your
products. If you are not found, you don't exist. This pain is traditionally dealt with
sketchy search engine optimization and advertising projects. And, though they are
expensive actions to take, the results are rarely clear to anyone. Cuutio saves companies
a lot of money when they can follow up on results and focus on successful actions."
Cuutio gathers information from several sources and combines it to a concise and
understandable form. By connecting their on-site web analytics tool such as Google
Analytics to Cuutio, users get a profound understanding of how their important keywords
perform both on-site and off-site.
Start with a free plan
The basic service is available for free and it's easy to start using Cuutio. "By
making the entry level available for free, we want to spread the knowledge that Google
visibility (LINK: http://www.cuutio.com/blog/2012/05/21/4-corner-stones-of-google-visibility) is not
rocket science. To understand the basics of visibility, you don't need expensive
consultants. By opening a free account on our website, it's easy for companies to start
gathering knowledge of their online visibility,"Jarno Wuorisalo, CMO of Cuutio says.
Local visibility is important
Cuutio gathers the results individually from each country so companies doing
international business are able to monitor their visibility in different market areas. A
company whose visibility is spread between several websites can still monitor and compare
its results to its competitors both locally and internationally.
About the company and inbound marketing
Finland-based Cuutio is run by a group of inbound marketing, online business and
software development professionals. Inbound marketing is a term for customer-oriented
marketing. Today customers can be reached efficiently only by being available when they
are searching for what they need. Being found on search engines is more crucial than ever.