Page All:
Page 1
Microsoft Signs First NUads Advertisers, Including Toyota, Unilever and Samsung Mobile USA on Xbox LIVE
These leading brands are the first to purchase NUads, now available to all advertisers.
REDMOND, Wash., June 14, 2012 /PRNewswire/ -- Microsoft Corp. today announced the official rollout of NUads on Xbox LIVE, making the new interactive TV ad format available for sale to advertisers broadly. Toyota, Unilever and Samsung Mobile USA are the first brands to develop NUads campaigns that will appear on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into engaging and actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.
(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)
"NUads marks the beginning of a new era for TV advertising. It delivers the one thing traditional TV advertising is missing -- engagement," said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. "We developed NUads to breathe new life into the standard 30-second spot. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."
Microsoft released a sneak peek of some of the first NUads that will air on Xbox LIVE this fall:
-- Toyota's "Reinvented" ad campaign premiered during Super Bowl XLVI,
promoting the reinvention of the 2012 Camry. The ad marked Toyota's
return to Super Bowl advertising. Today, Toyota is reinventing that
campaign for Xbox LIVE, adding a layer of interactivity enabled by
NUads. In this version of the "Reinvented" ad, Toyota asks viewers what
they would like to see reinvented. Viewers can then respond using
Kinect-powered voice or gesture controls. This gives Toyota valuable
feedback it can use for its next campaign.
-- Following on from the successful campaign for the launch of Axe Attract
for Him and for Her, Axe -- called Lynx in the U.K. -- will be one of
the first brands to turn the digital ad into a NUad with Xbox. The
creative centers around a cops-and-robbers setup with the tagline,
"Nothing will ever be the same again." Using the new format, Lynx will
ask the audience if the Lynx Effect should be given to girls. Viewers
will have the option of voting "Yes, of course" or "No way" using hand
gestures or a simple voice command.
The first NUads advertisers had this to say about the new interactive format:
-- "The creative possibilities of NUads are endless. We can take a
30-second TV spot and customize it for NUads to get an immediate
response from Toyota's customer," said John Lisko, executive
communications director at Saatchi & Saatchi LA for Toyota. "It allows
customers to participate with our advertising, which is really exciting.
The interactivity of NUads is leading the industry and changing the way
we're connecting with our customers."
-- "NUads is a game changer for the 30-second television spot, and for the
first time allows customers to interact with a brand on TV. Toyota has
always been at the forefront of advertising innovation, so NUads was a
natural next step in our longstanding work with Xbox," said Dionne
Colvin, National Marketing Media Manager for Toyota Motor Sales Inc.
"Xbox LIVE Advertising has given us the opportunity to learn a lot about
our customers and apply those learnings across all our media plans, and
the addition of NUads will help us deepen that customer understanding."
-- "We have always been very innovative in our communications, and as we
increasingly look at Xbox as a fantastic platform to engage with
consumers, NUads offer us a great canvas to penetrate the culture and
establish a dialogue with them," said Babs Rangaiah, vice president of
Global Media Innovation at Unilever. "NUads and the gesture- and
voice-based Kinect technology have great potential for creativity. What
we're seeing now is at the very early stages of what we could do. And as
always, we're keen to continue to explore more ways of inviting our
consumers to get involved with our brands."
The first NUads format to roll out offers polling capabilities that allow advertisers to ask a multiple-choice question during the airing of a 30-second spot. Consumers can enter the poll with a simple wave of a hand or a voice command while viewing the commercial. Consumers get a real-time tally of the answers so they can see how other Xbox LIVE subscribers are voting, and advertisers get real-time feedback from consumers to help inform future campaigns.
More information about how to advertise on Xbox LIVE is available at http://advertising.microsoft.com/gaming/xbox-live.
About Xbox
Xbox is Microsoft's premier entertainment service for the TV, phone, PC and tablet. It's home to the best and broadest games, as well as one of the world's largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment -- no controller required. More information about Xbox can be found online at http://www.xbox.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
SOURCE Microsoft Corp.
Photo:http://photos.prnewswire.com/prnh/20000822/MSFTLOGO
http://photoarchive.ap.org/
Microsoft Corp.
CONTACT: Kate Whitman, Xbox LIVE Advertising, +1-425-974-9991, v-kawhit@microsoft.com, Tina Qunell, Rubii Media for Xbox LIVE Advertising, +1-206-919-9652, tina@rubiimedia.com
Web Site: http://www.microsoft.com
Microsoft Signs First NUads Advertisers, Including Toyota, Unilever and Samsung Mobile USA on Xbox LIVE
These leading brands are the first to purchase NUads, now available to all advertisers.
REDMOND, Wash., June 14, 2012 /PRNewswire/ -- Microsoft Corp. today announced the official rollout of NUads on Xbox LIVE, making the new interactive TV ad format available for sale to advertisers broadly. Toyota, Unilever and Samsung Mobile USA are the first brands to develop NUads campaigns that will appear on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into engaging and actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.
(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)
"NUads marks the beginning of a new era for TV advertising. It delivers the one thing traditional TV advertising is missing -- engagement," said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. "We developed NUads to breathe new life into the standard 30-second spot. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."
Microsoft released a sneak peek of some of the first NUads that will air on Xbox LIVE this fall:
-- Toyota's "Reinvented" ad campaign premiered during Super Bowl XLVI,
promoting the reinvention of the 2012 Camry. The ad marked Toyota's
return to Super Bowl advertising. Today, Toyota is reinventing that
campaign for Xbox LIVE, adding a layer of interactivity enabled by
NUads. In this version of the "Reinvented" ad, Toyota asks viewers what
they would like to see reinvented. Viewers can then respond using
Kinect-powered voice or gesture controls. This gives Toyota valuable
feedback it can use for its next campaign.
-- Following on from the successful campaign for the launch of Axe Attract
for Him and for Her, Axe -- called Lynx in the U.K. -- will be one of
the first brands to turn the digital ad into a NUad with Xbox. The
creative centers around a cops-and-robbers setup with the tagline,
"Nothing will ever be the same again." Using the new format, Lynx will
ask the audience if the Lynx Effect should be given to girls. Viewers
will have the option of voting "Yes, of course" or "No way" using hand
gestures or a simple voice command.
The first NUads advertisers had this to say about the new interactive format:
-- "The creative possibilities of NUads are endless. We can take a
30-second TV spot and customize it for NUads to get an immediate
response from Toyota's customer," said John Lisko, executive
communications director at Saatchi & Saatchi LA for Toyota. "It allows
customers to participate with our advertising, which is really exciting.
The interactivity of NUads is leading the industry and changing the way
we're connecting with our customers."
-- "NUads is a game changer for the 30-second television spot, and for the
first time allows customers to interact with a brand on TV. Toyota has
always been at the forefront of advertising innovation, so NUads was a
natural next step in our longstanding work with Xbox," said Dionne
Colvin, National Marketing Media Manager for Toyota Motor Sales Inc.
"Xbox LIVE Advertising has given us the opportunity to learn a lot about
our customers and apply those learnings across all our media plans, and
the addition of NUads will help us deepen that customer understanding."
-- "We have always been very innovative in our communications, and as we
increasingly look at Xbox as a fantastic platform to engage with
consumers, NUads offer us a great canvas to penetrate the culture and
establish a dialogue with them," said Babs Rangaiah, vice president of
Global Media Innovation at Unilever. "NUads and the gesture- and
voice-based Kinect technology have great potential for creativity. What
we're seeing now is at the very early stages of what we could do. And as
always, we're keen to continue to explore more ways of inviting our
consumers to get involved with our brands."
The first NUads format to roll out offers polling capabilities that allow advertisers to ask a multiple-choice question during the airing of a 30-second spot. Consumers can enter the poll with a simple wave of a hand or a voice command while viewing the commercial. Consumers get a real-time tally of the answers so they can see how other Xbox LIVE subscribers are voting, and advertisers get real-time feedback from consumers to help inform future campaigns.
More information about how to advertise on Xbox LIVE is available at http://advertising.microsoft.com/gaming/xbox-live.
About Xbox
Xbox is Microsoft's premier entertainment service for the TV, phone, PC and tablet. It's home to the best and broadest games, as well as one of the world's largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment -- no controller required. More information about Xbox can be found online at http://www.xbox.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
SOURCE Microsoft Corp.
Photo:http://photos.prnewswire.com/prnh/20000822/MSFTLOGO
http://photoarchive.ap.org/
Microsoft Corp.
CONTACT: Kate Whitman, Xbox LIVE Advertising, +1-425-974-9991, v-kawhit@microsoft.com, Tina Qunell, Rubii Media for Xbox LIVE Advertising, +1-206-919-9652, tina@rubiimedia.com
Web Site: http://www.microsoft.com