Kenshoo Partners With the Online Marketing Institute to Launch the Kenshoo Enterprise Certification Program

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June 17, 2012
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Kenshoo Partners With the Online Marketing Institute to Launch the Kenshoo Enterprise Certification Program

SAN FRANCISCO, June 18, 2012/PRNewswire/ --

    Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), a global leader in
digital marketing software, today launched its Kenshoo Enterprise certification program
through a partnership with the Online Marketing Institute
[http://www.onlinemarketinginstitute.org ] (http://www.OnlineMarketingInstitute.org),
enabling agency or brand-side marketing professionals working with Kenshoo to earn
certified Kenshoo Enterprise [Pro] credentials.

    "The Kenshoo Enterprise certification program is a great way to ensure members of our
staff are properly trained to use all of Kenshoo's innovative features," said Duncan
Fisher, Digital Media Director at Latitude, a leading UK digital marketing agency, and
among the first to achieve Kenshoo Enterprise [Pro Agency] status. "It also helps us
identify potential recruits that are certified Kenshoo experts so we can scale new and
existing client business using the Kenshoo platform."

    The Online Marketing Institute (OMI) is the industry's most trusted provider of
digital marketing training and education. The Kenshoo Enterprise certification program
includes more than 20 on-demand instructional videos created by Kenshoo client service
team members as well as a comprehensive exam that tests each individual's knowledge of the
Kenshoo Enterprise solution.

    This is the first time that a company-exclusive training and certification program has
been offered through the OMI e-learning platform. Kenshoo offers its training and
certification program exclusively to Kenshoo Enterprise clients and those who pass the
certification exam also become eligible for discounts and three free electives from the
OMI's extensive offering of digital marketing training.

    "At Kenshoo, we pride ourselves on speed of innovation and we're frequently enhancing
our offering to help marketers achieve their goals," said William Martin-Gill, general
manager, Kenshoo Enterprise. "The Kenshoo Enterprise certification program helps clients
gain high proficiency in using the latest advanced functionality within Kenshoo. Earning
the distinction of Kenshoo Enterprise [Pro] is a seal of approval that identifies digital
marketing professionals and advertising agencies as industry leaders."

    "OMI provides the highest quality educational content on a wide range of best
practices and top tools for digital marketers," said Aaron Kahlow, founder and CEO of OMI.
"Our partnership with Kenshoo represents the first of its kind for OMI, and we're excited
to help Kenshoo deliver an elite training curriculum to Kenshoo Enterprise clients."

    About Kenshoo

    Kenshoo is a digital marketing software [http://kenshoo.com ] company that engineers
technology solutions for search marketing, social media and online advertising. Brands,
agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social
to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal
Platform delivers automation, intelligence, integration and scale to make better marketing
investments. With campaigns running in more than 190 countries, Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity,
Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia
Capital and Arts Alliance. Please visit http://www.Kenshoo.com for more information.

    Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.

    About Online Marketing Institute

    The Online Marketing Institute is the largest and most trusted provider of digital
marketing training [http://www.onlinemarketinginstitute.org ] and education. Their core
mission is to help professionals bridge the online marketing knowledge gap so they can
better execute, drive ROI and advance personal career aspirations. Founded in 2007 in
conjunction with world-renowned Online Marketing Summit, OMI has educated marketing
professionals on the principles of digital marketing success for over 5 years. Based in
San Francisco, OMI collaborates with the top companies and industry thought leaders to
provide marketers with a strong educational foundation filled with the latest
technological advancements and resources for online marketing. More than 10,000 marketers
globally have attended and completed OMI workshops, tutorials and certification programs
over the last few years.

Source: Kenshoo

Addie Reed, PReturn Inc., +1-312-432-9406, areed@preturn.com

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