Sicap Beats Voice ARPU Downturn in the Prepaid Market
Poster: SySAdmin
Posted on June 19, 2012 at 1:56:01 AM
Sicap Beats Voice ARPU Downturn in the Prepaid Market
BERNE, Switzerland, June 19, 2012/PRNewswire/ --
Sicap has successfully delivered an antidote to declining voice revenues for its
operator customers in Europe and Asia. For one operator, the rapid decline in metered
prepaid voice from 50 to 40% of revenue has been compensated by a new 12% share gained by
bundled packages of voice, SMS, data and third party offers, enabled by a sicap solution.
The sicap recipe for ARPU has proved successful in encouraging subscribers to spend
more in exchange for extra services that they consider valuable.
It combines centralised recharge management which allows operators to market
attractive bundled offers, with real-time incentives and innovative sales channels to
maximise availability.
According to sicap Asia's Managing Director Mr Isaac SIM, "In our region, enthusiastic
young prepaid subscribers have been snapping up the hot ticket vouchers like hot cakes,
eager to make the most of their discount at fast-food partner outlets." Cross-selling is
indeed an effective way of encouraging business, while avoiding cannibalisation, or the
erosion of ARPU due to the discounting of voice minutes.
Sicap has also conferred the ability for operators to directly target segments likely
to respond to specific bundles. "International dialers, generally migrant workers, are
recognised during their reload operation, and proposed offers which include International
call minutes," added Mr SIM. To achieve this, sicap uses real time profiling and
next-generation loyalty management tools to trigger rules-based incentives at moments when
subscribers are most likely to be receptive.
Conscious that retail outlets are still the preferred channel for subscribers to
recharge their credit (60% in Western Europe and up to 90% in emerging markets), sicap
adds a further competitive advantage for its operator customers, by powering in-store
kiosks. Sicap Payment and Self-Service Kiosks are a definite plus for operator shops in
all markets. They eliminate the cost of producing and distributing vouchers, and
significantly enhance the customer experience by screening personalised and relevant
incentives during the operation.
Sicap prepaid recharge solutions not only enable operators to create and innovate with
their marketing campaigns, they also provide full statistics per target group, for the
monitoring and analysis of promotion results.
About Sicap
Sicap software solutions empower mobile operators to deliver a superior subscriber
experience, create new revenue streams and reduce operating costs.
Sicap develops and implements solutions across the value chain, including DM, billing
and loyalty, m-money, and USSD solutions. Present in 120 networks, serving 920 million
subscribers in 76 countries worldwide.
For more information, visit http://www.sicap.com
Source: Sicap
kate.stoney@sicap.com (+33-4-37-37-24-91)
or magali.criner@sicap.com
BERNE, Switzerland, June 19, 2012/PRNewswire/ --
Sicap has successfully delivered an antidote to declining voice revenues for its
operator customers in Europe and Asia. For one operator, the rapid decline in metered
prepaid voice from 50 to 40% of revenue has been compensated by a new 12% share gained by
bundled packages of voice, SMS, data and third party offers, enabled by a sicap solution.
The sicap recipe for ARPU has proved successful in encouraging subscribers to spend
more in exchange for extra services that they consider valuable.
It combines centralised recharge management which allows operators to market
attractive bundled offers, with real-time incentives and innovative sales channels to
maximise availability.
According to sicap Asia's Managing Director Mr Isaac SIM, "In our region, enthusiastic
young prepaid subscribers have been snapping up the hot ticket vouchers like hot cakes,
eager to make the most of their discount at fast-food partner outlets." Cross-selling is
indeed an effective way of encouraging business, while avoiding cannibalisation, or the
erosion of ARPU due to the discounting of voice minutes.
Sicap has also conferred the ability for operators to directly target segments likely
to respond to specific bundles. "International dialers, generally migrant workers, are
recognised during their reload operation, and proposed offers which include International
call minutes," added Mr SIM. To achieve this, sicap uses real time profiling and
next-generation loyalty management tools to trigger rules-based incentives at moments when
subscribers are most likely to be receptive.
Conscious that retail outlets are still the preferred channel for subscribers to
recharge their credit (60% in Western Europe and up to 90% in emerging markets), sicap
adds a further competitive advantage for its operator customers, by powering in-store
kiosks. Sicap Payment and Self-Service Kiosks are a definite plus for operator shops in
all markets. They eliminate the cost of producing and distributing vouchers, and
significantly enhance the customer experience by screening personalised and relevant
incentives during the operation.
Sicap prepaid recharge solutions not only enable operators to create and innovate with
their marketing campaigns, they also provide full statistics per target group, for the
monitoring and analysis of promotion results.
About Sicap
Sicap software solutions empower mobile operators to deliver a superior subscriber
experience, create new revenue streams and reduce operating costs.
Sicap develops and implements solutions across the value chain, including DM, billing
and loyalty, m-money, and USSD solutions. Present in 120 networks, serving 920 million
subscribers in 76 countries worldwide.
For more information, visit http://www.sicap.com
Source: Sicap
kate.stoney@sicap.com (+33-4-37-37-24-91)
or magali.criner@sicap.com