Pulsant Shows How Cloud Approach Can be Shaped by Business Needs

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July 3, 2012
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Pulsant Shows How Cloud Approach Can be Shaped by Business Needs

READING, England, July 3, 2012/PRNewswire/ --

    Confirms that SMBs who align cloud storage to commercial goals
build a stronger route to success

    Cloud and managed hosting experts, Pulsant, is calling for a major perception shift on
cloud. It's client-centric approach is inspiring SMBs to look at cloud infrastructure not
just as a shared, utility-based resource that can be accessed on a 'pay-as-you-go' basis,
but as a strategic business tool that can also be configured and fine-tuned to address
specific operational agendas.

    As part of this, Pulsant is asking that CIOs, seeking to enhance their business
contribution, take a more proactive stance in building successful cloud outcomes by
shaping storage provision in line with their commercial goals. It also reveals that those
who do can create a more effective roadmap for growth, risk reduction and competitive
success.

    Mark Howling, CEO at Pulsant, explains, "We have been providing cloud infrastructure
and services for over 10 years. During this time we have become well aware of when and
where cloud works best and how to get the most out of any infrastructure investment. It is
clear to us that the most successful cloud adopters are those SMBs who map their cloud
requirements closely to their key business objectives.

    "Many SMBs are not doing this today because current commodity-style provisioning, has
led to a belief that cloud infrastructure can be only 'one gear, flavour or speed'. With
Pulsant that's simply not the case. Our cloud is far more flexible, enabling customers to
select performance variability to suit their demand and even to choose the location of
their cloud. In this way, companies can use cloud as a means to achieving commercial goals
faster, more cost effectively and with greater security and much lower risk. "

    Working with over 3,000 SMB clients, Pulsant has identified the following strategic
priorities and how cloud infrastructure can be used to contribute to their realisation:

   
    - Encouraging Growth
      Unlike physical servers that have a storage limit, cloud's virtualised platform is
      'elastic' and can be scaled up as your business grows. It removes the constraints of
      having to add and configure new hardware to accommodate major projects, new
      applications or expanding digital presence.
    - Reducing Cost
      With cloud, not only do you pay for what you use but virtualised platforms are built
      on the latest server technology and utilise more of the storage capacity, making it
      highly efficient. This can reduce power consumption and operational costs by as much
      as 40 per cent.
    - Improving Service
      Cloud's flexibility lets you respond faster to the changing digital requirements of
      your business. Using a cloud provider like Pulsant means you don't have to constantly
      monitor and manage your servers allowing you to focus your own IT resources on
      customer facing activities that improve service.
    - Environment Concerns
      More efficient than traditional server solutions, virtualised platforms can reduce
      power consumption dramatically. Make sure your cloud provider has an Environmental
      Policy. Pulsant is committed to creating a 'Green Cloud'. By October 2012 all its
      energy will come from renewable sources. This move is combined with the introduction
      of new technologies such as Cold Aisle Containment and Secure POD rack systems which
      are designed to reduce power consumption even further.
    - Managing Risk
      There has been much debate about cloud resilience, particularly from large scale
      commodity based public cloud providers. However, if properly managed and supported
      cloud offers more resilience than traditional systems. If a server fails, then the
      load automatically switches to other servers in the cloud to keep your applications
      and websites live.
    - Governance Requirements
      For SMBs working in tightly regulated environments then the cloud solution needs to be
      properly assessed in terms of compliance, security and data location. Pulsant can
      offer 'private' cloud facilities that provide the flexibility and cost advantages of a
      virtual platform but in a controlled environment that is specific to that client. It
      also offers PCI compliant platforms for ecommerce, and can specify UK-based or even
      single location clouds to help users conform to European data legislation. In
      addition, all Pulsant's facilities are ISO certified.

    About Pulsant

    Pulsant powers IT for the mid-market. Formed following the merger of DediPower,
Lumison and BlueSquare Data, it is backed by strong investment and a philosophy of
"Support with Passion". A leading provider of reliable, high quality IP network,
colocation and managed application hosting services, Pulsant supports thousands of
customers from eight UK datacentres, in five locations. Using the latest technology, it
helps companies manage, store and safeguard their data, helping them reduce costs, improve
service levels and maximise their commercial potential.

    For more information, please visit http://www.pulsant.com

   
    Press Contacts:
    Liv Nixon / Sarah Wilson
    CCgroup
    Tel: +44(0)207-313-4592 / +44(0)118-920-7650
    E-mail: pulsant@ccgrouppr.com

    Pulsant Contact:
    Amanda Hawkins
    Pulsant
    Tel: +44(0)870-252-3600
    E-mail: info@pulsant.com

Source: Pulsant

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