H+W CONSULT Chooses Magic's Technology to Integrate Cloud and On-premise Solutions

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H+W CONSULT Chooses Magic's Technology to Integrate Cloud and On-premise Solutions

Magic xpi Integration Platform Increases Efficiency and Improves Business Processes by Integrating Salesforce.com with Business Management, ERP, and Accounting Systems

OR YEHUDA, Israel, July 3, 2012/PRNewswire-FirstCall/ --

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC [http://www.nasdaq.com/symbol/mgic ]), a global provider of software
platforms [http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that its German business partner, H+W CONSULT, has been chosen to implement
Magic-based integration projects for PETER CREMER
[http://www.cremer.de/web/content/6730/Cremer/Divisions/Oleochemicals ] in Germany and
Y-Soft [http://www.ysoft.com ] in the Czech Republic.

    PETER CREMER, a Hamburg-based leading producer and distributor of raw materials for
the oleochemical industry, has chosen to use Magic xpi Integration Platform
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ] to integrate
its on-demand Salesforce.com
[http://www.magicsoftware.com/magic-xpi-salesforcecom?utm_source=PR ] CRM with Navision and
Microsoft SharePoint
[http://www.magicsoftware.com/magic-xpi-microsoft-sharepoint?utm_source=pr ]. The solution
developed by H+W CONSULT [http://www.hundw.de/en ] leverages Magic xpi's code-free
simplicity [http://www.magicsoftware.com/technology?utm_source=pr ] and built-in certified
connectors
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Eco-Systems ] to
optimize CREMER's worldwide forecasting and sales processes.

    Y-Soft, an international provider of print management systems, based in the Czech city
of Brno, has chosen to replace its current integration tool with Magic xpi Integration
Platform to connect its cloud-based Salesforce.com CRM with Computer Associates, Helios
ERP, and local accounting systems in 17 countries worldwide. Magic's advanced technology
[http://www.magicsoftware.com/technology?utm_source=pr ] and fresh approach to enterprise
integration [http://www.magicsoftware.com/enterprise-integration?utm_source=pr ] enables
Y-Soft to standardize its worldwide sales processes and fully integrate its support and
sales activities. In addition, it provides Y-Soft with the tools to maintain a
360degree(s) view of its customers and perform reliable real-time forecasting. Magic xpi's
easy-to-use, ready-made certified connectors
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr#Eco-Systems ]
for a wide range of enterprise systems enable Y-Soft to develop a comprehensive solution
that is not only much faster to implement, but is also easier to maintain.

    Commenting on these projects, Stephan Romeder, General Manager of Magic Germany, said:
"We are very pleased to see the success of Magic xpi in responding to the needs of our
customers for fast, efficient, and reliable business integration. These projects,
implemented by our business partner, H+W CONSULT, demonstrate the proven benefits of Magic
xpi Integration Platform both in delivering business efficiency and streamlined
functionality."

    About Magic Software Enterprises

    Magic Software Enterprises (NASDAQ: MGIC
[http://www.magicsoftware.com/investor-relations?utm_source=pr ]) empowers customers and
partners around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

    For more information, visit http://www.magicsoftware.com.

    About H+W Consult

    Since 2001, H+W CONSULT is a leading certified Salesforce.com Platinum partner, and
has many years of experience in the implementation and optimization of CRM and business
processes. As a global solution integrator specializing in salesforce.com services, H+W
CONSULT has successfully supported over 300 Salesforce.com projects worldwide.

    For more information, visit http://www.hundw.de [http://www.hundw.de/en ].

    About CREMER

    CREMER has been active in the production and distribution of basic oleochemical
commodities since the late 1970s. A global presence in more than 30 countries together
with long-term experience in the needs-oriented procurement of raw materials and worldwide
logistics makes CREMER today a reliable and powerful partner for the industry on all
continents.

    For more information, visit http://www.cremer.de
[http://www.cremer.de/web/content/6730/Cremer/Divisions/Oleochemicals ].

    About Y-Soft

    Y-Soft is a globally operating company providing scalable print system management
solutions (software and hardware) that enable companies and organizations to control
costs, reduce waste, increase comfort for users and positively affect the environment.

    For more information, visit http://www.ysoft.com.

    Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.

    Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

    Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

   
    Press Contact:
    Tania Amar | VP Global Marketing
    Magic Software Enterprises
    tania@magicsoftware.com

Source: Magic Software Enterprises Ltd

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