Attunity Teams With EMC to Enable Big Data Replication for Enterprise Analytics

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July 24, 2012
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Attunity Teams With EMC to Enable Big Data Replication for Enterprise Analytics

Combined Attunity and EMC Greenplum solutionenables enterprises to leverage Big Data using analytics to gain competitive advantage

BURLINGTON, Massachusetts, July 24, 2012/PRNewswire-FirstCall/ --

    Attunity Ltd. (OTC BB: ATTUD), a leading provider of information availability software
solutions, announced today that it has teamed up with EMC to deliver a high-performance,
easy-to-use Big Data replication solution for the EMC Greenplum Unified Analytics
Platform. Attunity further announced that Attunity Replicate, officially qualified by EMC,
is now available with dedicated optimizations for EMC Greenplum products.

    Big Data analytics enables today's most successful companies to gain competitive
advantages. However, the efficient and timely movement of Big Data continues to be a major
challenge, and can yield inaccurate analytic results that negatively impact the company's
bottom line. By teaming up and delivering optimized technology integration, Attunity and
EMC are answering this critical need by eliminating the Big Data bottleneck. The combined
solution helps businesses that want to capitalize on Big Data analytics to better support
decision-making and improve their competitive position.

    "Together with Attunity, EMC is excited to extend an end-to-end Big Data warehousing
solution that is high-speed, easy to implement and use, and cost-efficient," said David
Menninger, vice president of strategy and business development, Greenplum, a division of
EMC. "Our product qualification process ensures for EMC Greenplum customers and prospects
that Attunity Replicate has passed the rigorous testing required and has proven to be
highly effective at making Big Data initiatives faster and easier to deploy."

    "According to a recent IDC survey[1], only 25% of organizations are satisfied with the
ability of their business analytics technology solution to deliver the right information
to the right people at the right time," stated Dan Vesset, vice president of business
analytics research and a leading Big Data analyst at IDC. "And as cited by 51.4% of the
respondents in a 2012 IDC BI and Analytics survey[1], data integration is the top IT
challenge for delivering a successful business analytics solution. Big data is forcing
business process and organizational changes that many people in an organization may be
reluctant to embrace; however, complacency is not an option. Enterprises must rise to the
challenge of managing Big Data, lest their competitors beat them to it."

    "The volume and velocity of data today is growing at an unprecedented rate and is
projected to continue to accelerate in the years ahead," explains Itamar Ankorion, Vice
President Business Development and Corporate Strategy at Attunity. "This issue is what Big
Data is all about. It represents the key challenge for IT organizations that are looking
for ways to effectively capitalize on Big Data analytics to gain competitive advantage.
Attunity's relationship with EMC enables enterprises to quickly overcome these challenges
and reap the benefits from the value of Big Data."

    [1]Source: IDC and Computerworld BI and Analytics Survey Research Group IT Survey,
2012 [http://www.afceabethesda.org/PDF Files/Vesset_Presentation_3282012.pdf ]

    About Attunity
Attunity is a leading provider of information availability software solutions that enable
access, sharing and distribution of data, including big data, across heterogeneous
enterprise platforms, organizations, and the cloud
[http://www.attunity.com/products/attunity-cloudbeam ]. Our software solutions include data
replication [http://www.attunity.com/products/attunity-replicate ], change data capture
[http://www.attunity.com/products/attunity-cdc ] (CDC), data connectivity
[http://www.attunity.com/products/attunity-connect/data-connectivity ], enterprise file
replication [http://www.attunity.com/products/attunity-efr-r1-r ] (EFR) and
managed-file-transfer [http://www.attunity.com/products/attunity-mft-rmft ] (MFT). Using
Attunity's software solutions, our customers enjoy significant business benefits by
enabling real-time access and availability of data and files where and when needed, across
the maze of heterogeneous systems making up today's IT environment.

    Attunity has supplied innovative software solutions to its enterprise-class customers
for nearly 20 years and has successful deployments at thousands of organizations
worldwide. Attunity provides software directly and indirectly through a number of partners
such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its
customers via offices in North America, Europe, and Asia Pacific and through a network of
local partners. For more information, visit http://www.attunity.com or our In Tune
blog [http://www.attunity.com/blog ] and join our community on Twitter
[http://www.twitter.com/attunity ], Facebook [http://www.facebook.com/attunity ], LinkedIn
[http://linkd.in/attunity ] and YouTube [http://www.youtube.com/attunity ].

    Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the "safe
harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other
Federal Securities laws. Statements preceded by, followed by, or that otherwise include
the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and
similar expressions or future or conditional verbs such as "will", "should", "would",
"may" and "could" are generally forward-looking in nature and not historical facts.
Because such statements deal with future events, they are subject to various risks and
uncertainties and actual results could differ materially from Attunity's current
expectations.

    Factors that could cause or contribute to such differences include, but are not
limited to: risks and uncertainties relating to the acquisition of RepliWeb, including
costs and difficulties related to integration of acquired businesses, the combined
companies' financial results and performance, and ability to repay debt and timing
thereof; our liquidity challenges and the need to raise additional capital in the future;
market acceptance of the Attunity Replicate and the development of a market for such
product; timely availability and customer acceptance of Attunity's new and existing
products; any unforeseen developmental or technological difficulties with regard to
Attunity's products; changes in the competitive landscape, including new competitors or
the impact of competitive pricing and products; a shift in demand for products such as
Attunity's products; unknown factors affecting third parties with which Attunity has
formed business alliances; the impact on revenues of economic and political uncertainties
and weaknesses in various regions of the world, including the commencement or escalation
of hostilities or acts of terrorism; and other factors and risks on which Attunity may
have little or no control. This list is intended to identify only certain of the principal
factors that could cause actual results to differ.

    For a more detailed description of the risks and uncertainties affecting Attunity,
reference is made to Attunity's latest Annual Report on Form 20-F/A, which is on file with
the Securities and Exchange Commission (SEC) and the other risk factors discussed from
time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise
required by law, Attunity undertakes no obligation to publicly release any revisions to
these forward-looking statements to reflect events or circumstances after the date hereof
or to reflect the occurrence of unanticipated events.

    (c) Attunity 2012. All Rights Reserved. Attunity is a registered trademark of Attunity
Inc. All other product and company names herein may be trademarks of their respective
owners.

   
    Press contact:
    Melissa Kolodziej, Director of Marketing Communications, Attunity
    melissa.kolodziej@attunity.com
    Tel. +1-781-730-4073

Source: Attunity Ltd

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