Rogers Communications and SAP to Mobilize Canada's Workforce

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July 25, 2012
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Rogers Communications and SAP to Mobilize Canada's Workforce

Mobile Leaders Join Forces to Simplify Enterprise Mobility for
Businesses Across Canada

TORONTO, July 25, 2012 /PRNewswire/ - Rogers Communications and SAP AG (NYSE: SAP) today announced plans to develop and manage the deployment
of newly packaged enterprise mobile applications, which leverage the
SAP mobile platform. When completed, the new managed mobility offering
featuring the SAP mobile platform will be made available to customers
through a Rogers-branded managed mobility service. A first between SAP
and a Canadian wireless carrier, the offering is being designed to help
simplify the way organizations mobilize their workforce, by helping
employees gain real-time access to enterprise mobile applications on
tablets and smartphones that traditionally sit on desktop computers.

"Canadian organizations are rapidly adopting new wireless solutions to
serve a growing mobile workforce and to enable mobile business
processes," said Tony Olvet, group vice president of research at IDC
Canada. "IDC's research shows that 36 percent of Canadian organizations
have already mobilized one or more application and 21 percent are pilot
testing mobile apps this year. Deploying and managing mobile enterprise
applications and device solutions are increasingly strategic elements
of business strategy."

By the end of 2011 there were approximately 2.4 million tablet devices
in Canada according to IDC Canada. IDC additionally forecasts the worldwide mobile enterprise application
platform global market to grow to more than US $3.0 billion in 2015.

"Businesses are transforming their IT resources to stay competitive and
the four walls of the office are now transparent - anytime, anywhere
access to mobile enterprise applications and software on any device is
essential for efficiency and workforce productivity," said Larry
Baldachin, senior vice president, Business Segment, Rogers
Communications. "By pairing the strength of our wireless network from
continuous investments with SAP solutions, we will enable public and
private sector customers with a solution to truly mobilize."

Customers would benefit from a managed mobility service that lowers
entry cost, speeds time to implement and extends the value of mobile
enterprise applications by making them accessible from anywhere at any
time, decreasing the strain on resources to maintain on-premise
deployments. Within the agreement, Rogers plans to manage hosting
services and provide wireless connectivity to power SAP solutions,
including:

        --  Enterprise mobile applications:Customers will have access to
            business, industry and analytics enterprise mobility
            applications from SAP.
        --  Development:Business customers can access to the SAP mobile
            platform for enterprise mobile application development on
            proven, industry-leading technology. The mobile platform will
            allow businesses the ability to quickly develop applications to
            give users secure access to business data on a variety of
            mobile devices.
        --  Mobile device management:Enterprise customers can have the
            ability to manage employee devices, mobile enterprise
            applications and related information through the
            industry-leading SAP® Afaria® mobile device management solution
            to help ensure critical information is not compromised. A
            single administrative console can allow customers to centrally
            manage and secure mobile data and encrypt sensitive data for
            protection in a case a mobile device is lost or stolen.

"Through our new managed mobility solution, SAP and Rogers will be
making it easier than ever for businesses of all sizes to harness the
power of mobile," said Mark Aboud, president and managing director, SAP
Canada. "Rogers has established strong leadership in the tablet,
smartphone and machine-to-machine markets, and SAP is the undisputed
leader in enterprise mobility for managing devices, enterprise mobile
applications, and secure content management. Through our mutual
relationships with customers, together we plan to enable enterprises to
grow their business and continue operational excellence with mobile
solutions that are secure, easy to use and scalable."

To learn more about advanced business solutions and enterprise mobility
offerings from Rogers, visit http://www.rogers.com/businesssolutions. For more information, visit the SAP Newsroom.

About Rogers

Rogers Communications is a diversified Canadian communications and media
company. We are Canada's largest provider of wireless voice and data
communications services and one of Canada's leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, sports entertainment, and
digital media. We are publicly traded on the Toronto Stock Exchange
(TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP)
helps companies of all sizes and industries run better. From back
office to boardroom, warehouse to storefront, desktop to mobile device
- SAP empowers people and organizations to work together more
efficiently and use business insight more effectively to stay ahead of
the competition. SAP applications and services enable more than 195,000
customers (includes customers from the acquisition of SuccessFactors)
to operate profitably, adapt continuously, and grow sustainably. For
more information, visit http://www.sap.com.

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SOURCE  Rogers Communications Inc.

Rogers Communications Inc.

CONTACT: For customers interested in learning more about SAP products: 
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727) For more information, press only:
Jason Loesche, SAP, +1 (610) 661-8541, j.loesche@sap.com, EDT
Ashley Seashore, Bite Communications, +1 (415) 365-0222, ashley.seashore@bitecommunications.com, PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com
Allison Fitton, Rogers Communications Inc., +1 (416) 935-8860, allison.fitton@rci.rogers.com

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