Topps Brings Topps BUNT, Its Casual Social Game For Baseball Fans, To The iPhone

Topps Brings Topps BUNT, Its Casual Social Game For Baseball Fans, To The iPhone

Topps BUNT now available on the iPhone for the second half of the MLB season

NEW YORK, July 25, 2012 /PRNewswire/ --Do you like baseball and having fun? That's the simple question that The Topps Company, Inc. is asking today as it launches Topps BUNT, its casual social game for baseball fans, on the iPhone.

Topps BUNT turns following the Major League Baseball season into a game. The app, available now on the App Store for iPhone, iPad, and iPod touch, invites fans to have more fun as they root for their favorite baseball team and players.

Topps BUNT is like hanging out in the bleacher seats at a baseball game. Baseball fans declare their team allegiance; talk baseball with friends, family members, and other fans; collect and trade their favorite real-world Major League Baseball players; and earn points based on their actual performance on the field. The more engaged a fan is in Major League Baseball, the better he will do in the app's massive leaderboard. Additional new features include:

    --  New Friends Leaderboard: easily add your baseball friends and foes for
        trash talking and better head-to-head competition with tighter Facebook
        Connect integration.
    --  Trade Chats: nudge your trading partner along with a few choice words
        when proposing or responding to trade offers.
    --  Out of Left Field News: learn about your favorite baseball player's
        performance, his locker room antics, or his bizarre pre-game ritual.
        Enjoy the lighter side of baseball with expanded editorial coverage.
"Topps BUNT is developed with the casual, everyday fan in mind," said Michael Bramlage, Vice President of Digital at the Topps Company, Inc. "Traditional fantasy games are based on real-world baseball events, but are games of skill that require considerable time and energy to keep up. Casual baseball games are made for fun, but feature simulated, fictional baseball events that do not create meaningful connections to Major League Baseball games, teams, or players. With Topps BUNT, we are blending the two categories, creating the first-ever casual baseball game that uses real, not simulated, baseball events. Ultimately, our goal is to create an easy to learn, snack-sized, and accessible experience that is equal parts skill and entertainment."

Topps BUNT is available for free from the App Store on iPhone, iPad, and iPod touch.

For more information, please visit bunt.topps.com.

ABOUT THE TOPPS COMPANY, INC.
Founded in 1938, The Topps Company is the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps leading sports and entertainment products include Major League Baseball, National Football League, English Premiere League, Bundesliga, Indian Premiere League, WWE, UFC, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. The Company's top confectionery brands include "Ring Pop," "Push Pop," "Baby Bottle Pop", "Bazooka" bubble gum, "Sharkies" and "Juicy Drop Pop" products. Topps' newest division is Topps Digital, which is focused on bringing the iconic Topps brand to new users through digital media.

SOURCE  The Topps Company, Inc.

The Topps Company, Inc.

CONTACT: Michael Bramlage, mbramlage@topps.com, or Trip Tate, ttate@topps.com, both of The Topps Company, Inc., +1-212-376-0300

Web Site: http://bunt.topps.com