PARIS, July 26, 2012 /PRNewswire/ -- Business & Decision, International Consulting and Systems Integration company, announces the acquisition of Hub'Sales, a leading provider of Web Analytics services in France. This acquisition forms part of Business & Decision Group's innovation and technological research strategy to become a groundbreaking company in the fields of CRM and e-Business.
In order to strengthen its leadership position and expertise in CRM and e-Business, Business & Decision acquired the Hub'Sales company, which develops and deploys a unique Web Analytics quality insurance solution in SaaS mode. Hub'Sales' know-how revolves around Web Analytics and on-line testing. Its team of 20 consultants, all specialists in this technology, advises companies on electronic commerce optimization methodologies and supports them through the integration of Hub'Scan.
Patrick Bensabat, Business & Decision Group Chairman and Managing Director, comments: "Hub'Sales is a young company that brings a fresh perspective on digital consumer behavior analysis. Their Hub'Scan solution is unique in France and will help strengthen our existing CRM and e-Business offerings. Hub'Sales has a dual software publishing and consulting culture that should ensure smooth integration into the Group. We extend a warm welcome to the new teams."
Eric Dumain, Hub'Sales Director and Founder, adds: "Joining the Group is a true opportunity. Thanks to Business & Decision, we will gain greater recognition, not only in France, but also in the USA where Web Analytics issues play a major role in marketing and communication strategies."
Hub'Sales' teams joined Business & Decision's Paris headquarters, located at 153 rue de Courcelles in the 17(th) arrondissement, at the beginning of July 2012.
About Business & Decision
Business & Decision is an international Consulting and Systems Integration (CSI) company. It is a leader in e-Business, Enterprise Information Management (EIM), Enterprise Solutions as well as management Consulting. The group contributes to the success of customer projects by driving maximum business performance. The company has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors. Located in 16 countries, Business & Decision currently employs more than 2800 people in France and worldwide. Additional information is available at http://www.businessdecision.com
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CONTACT: Delphine Boudaud, Press Agent, Business & Decision, +33-0-1-56-33-50-56, delphine.boudaud@businessdecision.com