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Entrepreneurs Launch FreshBiz Craze to Inspire Players to 'Win the Game of Life'
Developer Sold his House to Realize Dream: Record KickStarter Funding Round Opens August 8th
TEL AVIV, Israel, August 7, 2012/PRNewswire/ --
A team of Israeli-based entrepreneurs have developed a new hands-on game which
combines traditional aspects of the world's most popular board games with themes that fuel
self-accomplishment and getting ahead in life. The game has already generated heated
interest in game-focused blogs and social media sites.
On August 8th, FreshBiz (http://www.freshbiz-game.com) will become the most
ambitiousIsraeli-based entity to launch a funding round via the popular funding site
KickStarteraiming to generate $120,000 over the following month.
To date, initial capitalization from private sources has been $500,000. Projections
are for $2 million of revenue within a year of completing the campaign, accounting for one
million players and 20 business centers within a period of three years and 1,000 to 2,000
facilitators around the world.
FreshBiz will be officially re-released in board and digital versions in the coming
months. It is the brainchild of Ronen Gafni, 39, who sold his home in Northern Israel for
the sole purpose of creating and promoting the game which has already become a mini-
sensation within the cutting edge Israeli hi-tech world. He rapidly sold all 1,000
beta-version games produced.
The game's tagline "changing the way you play business and life," takes FreshBiz
beyond a mere gaming experience and helps guide players through many dimensions of life.
"People inevitably try to apply the lessons they learn in their hour around the board to
all kinds of real-life challenges," says Simcha Gluck, 33, a Co-Founder and Senior
FreshBiz Facilitator. "FreshBiz transcends the board and impels people to apply its wider
lessons in their lives."
The KickStarter campaign aims to raise $120,000 within one month (from 8.8 to 9.9)
which will be allocated to fund a complete redesign of the physical game as well as
support development and marketing for the digital version, which will be available in
multiple electronic formats for Ipad, Iphone, Android and PC. According to Gluck, an added
goal is to simultaneously create a FreshBiz community, where an app will help users
identify fellow FreshBizers to compare experiences and share contacts utilizing the model
of social media via a new model of connecting people who have benefited by playing the
game.
FreshBiz workshops have already been offered to leading corporations including IBM, HP
and Google.
Among those who have provided FreshBiz with some of its early critical acclaim is the
best-selling author and Real Estate Investor Robert Shemin who said after playing the
game, "FreshBiz is a brilliant tool to learn about the new world of business in a fun &
creative way."
For more information please contact:
Jeremy Wimpfheimer
Lone Star Communications
jeremy@lonestar.co.il
+972-54-659-7795
Source: FreshBiz
Entrepreneurs Launch FreshBiz Craze to Inspire Players to 'Win the Game of Life'
Developer Sold his House to Realize Dream: Record KickStarter Funding Round Opens August 8th
TEL AVIV, Israel, August 7, 2012/PRNewswire/ --
A team of Israeli-based entrepreneurs have developed a new hands-on game which
combines traditional aspects of the world's most popular board games with themes that fuel
self-accomplishment and getting ahead in life. The game has already generated heated
interest in game-focused blogs and social media sites.
On August 8th, FreshBiz (http://www.freshbiz-game.com) will become the most
ambitiousIsraeli-based entity to launch a funding round via the popular funding site
KickStarteraiming to generate $120,000 over the following month.
To date, initial capitalization from private sources has been $500,000. Projections
are for $2 million of revenue within a year of completing the campaign, accounting for one
million players and 20 business centers within a period of three years and 1,000 to 2,000
facilitators around the world.
FreshBiz will be officially re-released in board and digital versions in the coming
months. It is the brainchild of Ronen Gafni, 39, who sold his home in Northern Israel for
the sole purpose of creating and promoting the game which has already become a mini-
sensation within the cutting edge Israeli hi-tech world. He rapidly sold all 1,000
beta-version games produced.
The game's tagline "changing the way you play business and life," takes FreshBiz
beyond a mere gaming experience and helps guide players through many dimensions of life.
"People inevitably try to apply the lessons they learn in their hour around the board to
all kinds of real-life challenges," says Simcha Gluck, 33, a Co-Founder and Senior
FreshBiz Facilitator. "FreshBiz transcends the board and impels people to apply its wider
lessons in their lives."
The KickStarter campaign aims to raise $120,000 within one month (from 8.8 to 9.9)
which will be allocated to fund a complete redesign of the physical game as well as
support development and marketing for the digital version, which will be available in
multiple electronic formats for Ipad, Iphone, Android and PC. According to Gluck, an added
goal is to simultaneously create a FreshBiz community, where an app will help users
identify fellow FreshBizers to compare experiences and share contacts utilizing the model
of social media via a new model of connecting people who have benefited by playing the
game.
FreshBiz workshops have already been offered to leading corporations including IBM, HP
and Google.
Among those who have provided FreshBiz with some of its early critical acclaim is the
best-selling author and Real Estate Investor Robert Shemin who said after playing the
game, "FreshBiz is a brilliant tool to learn about the new world of business in a fun &
creative way."
For more information please contact:
Jeremy Wimpfheimer
Lone Star Communications
jeremy@lonestar.co.il
+972-54-659-7795
Source: FreshBiz