Crytek's Eastern Expansion Continues with Crytek Shanghai Software Co. Ltd

Crytek's Eastern Expansion Continues with Crytek Shanghai Software Co. Ltd

Crytek Establish Permanent Presence in China

FRANKFURT, Germany and SHANGHAI, August 8, 2012/PRNewswire/ --

    Further strengthening their links to the Asian market, Crytek GmbH today announced the
addition of Crytek Shanghai Software Co. Ltd to their family of studios worldwide.

    Crytek Shanghai Software Co. Ltd will take responsibility for matters relating to
Crytek's proprietary CryENGINE(R) technology, taking advantage of their strategic location
to provide first class support to existing licensees, build strong relationships with new
partners and develop specific technical features relevant for users in the Asian market.
Crytek's Shanghai office will also play an active part in the regional operation of
Crytek's free-to-play online shooter, Warface, working closely with Chinese publishing
partner, Tencent.

    "A permanent presence in Shanghai paves the way for an even closer working
relationship with partners across China," said Areil Cai, General Manager of Crytek
Shanghai Software Co. Ltd. "As well as being more sensitive to the needs of the Chinese
market - so that we can be on hand to provide the best possible local-language support and
even add more tech features for existing CryENGINE(R) licensees - we will also be well
placed to engage with new partners and build strong relationships for the future."

    Managing Director at Crytek, Avni Yerli, added: "We see a lot of potential in the
Chinese market, and have learned a lot from the close relationship with our eight existing
Chinese Licensees, whose backgrounds range from game development to architecture
visualization, and interactive exhibition to serious simulation. The formation of Crytek
Shanghai builds on the base we first established in Asia with Crytek Seoul, and offers
invaluable strategic opportunities as we continue to expand our reach into the World's
largest market."

    About Crytek GmbH

    Crytek GmbH ("Crytek") is an independent company at the forefront of the interactive
entertainment industry, and is dedicated to pushing the boundaries of gaming by creating
standout experiences for Xbox 360, Playstation 3, PC, mobile devices and games-as-service
using their cutting-edge 3D-Game-Technology, CryENGINE(R).

    The company's headquarters are in Frankfurt am Main (Germany). Crytek also has studios
in Kiev (Ukraine), Budapest (Hungary), Sofia (Bulgaria), Seoul (South Korea), Nottingham
(UK) and Shanghai (China).

    Since its foundation in 1999, Crytek has consistently been recognized for excellence
in its field, earning accolades such as the 2011 Develop Award for Best Independent Studio
and a 2010 Red Dot Design Award. Its multi-award winning games include Far Cry(R),
Crysis(R) (awarded best PC Game of E3 2007 and Best Technology at the 2008 Game Developers
Choice Awards), Crysis Warhead(R) (awarded Best Graphics Technology at IGN Best of 2008
Awards) and Crysis(R) 2 (awarded Best Shooter of E3 2010 and Gamescom 2010). For more
information, please visit http://www.crytek.com.

   
    Contact:

    Jens Schaefer
    Senior PR Manager
    jens@crytek.com
    Phone: +496921977661071

    Franziska Lehnert
    PR Manager
    franziska@crytek.com
    Phone: +496921977661222

    Jennifer Willis
    Junior PR Manager
    jenniferw@crytek.com
    Phone: +496921977661481

Source: Crytek GmbH