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Leading Auto Companies Launch Innovative Image Advertising Solution by Vibrant and Mindshare
LONDON, August 9, 2012/PRNewswire/ --
Vibrant Media, the global leader in premium contextual advertising, and Mindshare, the
global media network, today announce that Ford and Mazda have launched innovative
campaigns using Vibrant Image, the contextual image advertising solution that identifies
static images within brand-safe content across the Web and embeds small overlays within
them at the bottom of the image. Mindshare brokered the deal with the new Vibrant format,
launching with Mazda and now running on Ford's campaigns.
(Photo:
http://photos.prnewswire.com/prnh/20120809/554198 )
The latest campaign launched by Ford to promote the new Ford B-MAX will be running for
two months from 6th August across premium auto and men's lifestyle sites and gives
participants access to unique lifestyle experiences and days out.
As online advertising becomes more sophisticated, publishers and advertisers are
continually looking to ensure their communications and sites are relevant to their
audience - by enhancing the user experience and making sites work in the interest of the
user, brand and publisher. Image is proving to be an extremely successful solution to the
problem of 'banner blindness' for Ford and Mazda. In addition, Vibrant Image is a premium
placement that is more contextually engaging than standard display ads. Brands find their
audiences are increasingly consumed and engaged online through captivating imagery.
For publishers, Vibrant Image offers further increase page yield on previously
unmonetized portions of every page.
The effectiveness of Image has been demonstrated by research conducted by SKOPOS for
Mazda. The studies demonstrate that Vibrant Image helps increase brand awareness, brand
favourability (in comparison to other solutions) and helps increase future purchase
intent.
The main conclusions of the Mazda research are:
- Brand awareness: 64% said it was clear who the advertising sponsor was;
- Brand information: 54% said the ad provided useful information about the
brand;
- Website positivity: 10% uplift in positivity towards a website showing Image
compared to other formats;
- Brand positivity: 7% uplift in positivity towards an advertiser using Image
compared to other formats;
- Brand favourability: 42% of users more favourable towards a brand when using
Image compared to other formats;
- Purchase intent: Consumers are 14% more likely to respond or purchase product
after seeing Image format, compared to other online formats
Martin Forbes, SVP & Managing Director Europe, Vibrant Media says: "Traditional ad
models were brought online through pre-roll and display, but we create unique media
placements that are designed for the interactive nature of the internet and deliver truly
relevant ad experiences to users. We are delighted that Ford and Mazda have seen
first-hand the benefits of using Image and the research conducted by SKOPOS validates our
vision: Image delivering a truly relevant brand advertising experience for consumers."
Polly Chandler, Account Director: Online Display & Mobile from Mindshare says: "We are
really pleased to be using Image as part of the new Ford campaign. In our view this new
innovative format is delivering great results for Auto brands. It is enabling them to
communicate with their customers through an environment that they have sought, helping to
increase brand awareness".
About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across
the internet with relevant video, information, tools and advertising. With over 6,500
premium publishers, reaching more than 250 million unique users per month (comScore,
2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted
advertisements within premium Web content and offers publishers premium editorial tools to
re-circulate users throughout their websites. Vibrant clients include Microsoft, Unilever,
Sainsbury's and Hewlett Packard.
The company, founded in 2000, has offices in London, New York, Boston, Detroit,
Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant has
featured in the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006,
2007; 2008 and Sunday Times Tech Track in 2004 and 2005. http://www.vibrantmedia.co.uk
[https://webmail.vibrantmedia.com/owa/redir.aspx?C79b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fwww.vibrantmedia.co.uk ]
or http://www.hyperlinkevolved.com
[https://webmail.vibrantmedia.com/owa/redir.aspx?C79b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fwww.hyperlinkevolved.com ]
or http://ww.facebook.com/vibrantmedia
[https://webmail.vibrantmedia.com/owa/redir.aspx?C79b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fww.facebook.com%2fvibrantmedia ]
or http://twitter.com/vibrantmedia.
Vibrant UK:
Helen Mussard, Head of EU Marketing: +44(0)207-239-0102 /
Helen.mussard@vibrantmedia.com
Photo:
http://photos.prnewswire.com/prnh/20120809/554198
Source: Vibrant
Leading Auto Companies Launch Innovative Image Advertising Solution by Vibrant and Mindshare
LONDON, August 9, 2012/PRNewswire/ --
Vibrant Media, the global leader in premium contextual advertising, and Mindshare, the
global media network, today announce that Ford and Mazda have launched innovative
campaigns using Vibrant Image, the contextual image advertising solution that identifies
static images within brand-safe content across the Web and embeds small overlays within
them at the bottom of the image. Mindshare brokered the deal with the new Vibrant format,
launching with Mazda and now running on Ford's campaigns.
(Photo:
http://photos.prnewswire.com/prnh/20120809/554198 )
The latest campaign launched by Ford to promote the new Ford B-MAX will be running for
two months from 6th August across premium auto and men's lifestyle sites and gives
participants access to unique lifestyle experiences and days out.
As online advertising becomes more sophisticated, publishers and advertisers are
continually looking to ensure their communications and sites are relevant to their
audience - by enhancing the user experience and making sites work in the interest of the
user, brand and publisher. Image is proving to be an extremely successful solution to the
problem of 'banner blindness' for Ford and Mazda. In addition, Vibrant Image is a premium
placement that is more contextually engaging than standard display ads. Brands find their
audiences are increasingly consumed and engaged online through captivating imagery.
For publishers, Vibrant Image offers further increase page yield on previously
unmonetized portions of every page.
The effectiveness of Image has been demonstrated by research conducted by SKOPOS for
Mazda. The studies demonstrate that Vibrant Image helps increase brand awareness, brand
favourability (in comparison to other solutions) and helps increase future purchase
intent.
The main conclusions of the Mazda research are:
- Brand awareness: 64% said it was clear who the advertising sponsor was;
- Brand information: 54% said the ad provided useful information about the
brand;
- Website positivity: 10% uplift in positivity towards a website showing Image
compared to other formats;
- Brand positivity: 7% uplift in positivity towards an advertiser using Image
compared to other formats;
- Brand favourability: 42% of users more favourable towards a brand when using
Image compared to other formats;
- Purchase intent: Consumers are 14% more likely to respond or purchase product
after seeing Image format, compared to other online formats
Martin Forbes, SVP & Managing Director Europe, Vibrant Media says: "Traditional ad
models were brought online through pre-roll and display, but we create unique media
placements that are designed for the interactive nature of the internet and deliver truly
relevant ad experiences to users. We are delighted that Ford and Mazda have seen
first-hand the benefits of using Image and the research conducted by SKOPOS validates our
vision: Image delivering a truly relevant brand advertising experience for consumers."
Polly Chandler, Account Director: Online Display & Mobile from Mindshare says: "We are
really pleased to be using Image as part of the new Ford campaign. In our view this new
innovative format is delivering great results for Auto brands. It is enabling them to
communicate with their customers through an environment that they have sought, helping to
increase brand awareness".
About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across
the internet with relevant video, information, tools and advertising. With over 6,500
premium publishers, reaching more than 250 million unique users per month (comScore,
2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted
advertisements within premium Web content and offers publishers premium editorial tools to
re-circulate users throughout their websites. Vibrant clients include Microsoft, Unilever,
Sainsbury's and Hewlett Packard.
The company, founded in 2000, has offices in London, New York, Boston, Detroit,
Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant has
featured in the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006,
2007; 2008 and Sunday Times Tech Track in 2004 and 2005. http://www.vibrantmedia.co.uk
[https://webmail.vibrantmedia.com/owa/redir.aspx?C79b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fwww.vibrantmedia.co.uk ]
or http://www.hyperlinkevolved.com
[https://webmail.vibrantmedia.com/owa/redir.aspx?C79b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fwww.hyperlinkevolved.com ]
or http://ww.facebook.com/vibrantmedia
[https://webmail.vibrantmedia.com/owa/redir.aspx?C79b1548eedf4ff6b788e40d79f4e826&URL=http%3a%2f%2fww.facebook.com%2fvibrantmedia ]
or http://twitter.com/vibrantmedia.
Vibrant UK:
Helen Mussard, Head of EU Marketing: +44(0)207-239-0102 /
Helen.mussard@vibrantmedia.com
Photo:
http://photos.prnewswire.com/prnh/20120809/554198
Source: Vibrant