Salesforce.com Unveils Salesforce Communities

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August 14, 2012
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Salesforce.com Unveils Salesforce Communities

Now any company will be able to create private social communities to connect with customers and partners in entirely new ways

Salesforce Communities is the only community platform that combines the power of social networking with business processes for breakthrough collaboration and productivity

New technology will accelerate the industry's transformation to the social enterprise

SAN FRANCISCO, Aug. 14, 2012 /PRNewswire/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today unveiled Salesforce Communities, which will enable any enterprise to create private social communities to connect with customers and partners in entirely new ways. Salesforce Communities will combine social networking features such as profiles, real-time feeds, trending topics, recommendations and influence measurement, with the business information and processes in Salesforce. With Salesforce Communities, enterprises will be empowered to deliver completely new levels of collaboration and productivity through custom, branded communities.

(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)

Comments on the News:

    --  "Today, more than ever, companies need to put customers at the heart of
        their business," said Doug Bewsher, senior vice president, Salesforce
        Chatter. "With Salesforce Communities, enterprises will be able to break
        the boundaries of their companies, connecting them much closer to their
        customers and partners."
    --  "Our goal was to build deeper relationships with our mid-size business
        partners across the world, and be seen as builders, not just bankers,"
        said Ian Forrest, vice president, Global Marketing, GE Capital. "With
        Access GE built on Salesforce Communities, we have deployed more than 50
        custom communities, leading to stronger partnerships with companies."
    --  "Salesforce Communities will enable companies to build stronger, more
        valuable relationships with customers, partners and employees through
        custom communities - designed to address and support specific business
        needs," said Mary Wardley, vice president, CRM and Enterprise
        Applications, IDC. "When delivered within the context of the business
        process of Salesforce, Communities has the potential to facilitate
        strategic collaboration across enterprises and with customers and
        partners above the capabilities of online peer communities, which have
        the tendency to be either entirely conversational or entirely
        transactional."
Connect Customers, Partners and More with Salesforce Communities
Legacy technology has failed to deliver on the promise of connecting companies with their customers and partners. Existing offerings are either entirely conversational, such as discussion forums or entirely transactional, such as portals, and so are disconnected from the business.

Today, more than ever, enterprises need to connect with their customers and partners in meaningful ways to increase efficiency and productivity. Combining the simplicity of developing groups and hangouts on the social Web with the trusted business processes salesforce.com is known for, companies will now be able to quickly deploy communities to:

    --  Connect with Customers: Salesforce Communities will help social
        enterprises combine knowledge-driven, peer-assisted and agent-assisted
        customer service communities into a single unified experience giving
        customers better and faster service, every time. Companies will also be
        able to create a variety of marketing communities around events,
        campaigns or even spin up focus groups on the fly.
    --  Connect with Partners: Companies, along with their partners, suppliers
        and distributors, can create custom communities to drive more sales
        through seamless deal registration, access to proven sales tools and
        collaboration with the right experts.
    --  Connect with Any Community: Deploy communities to support any business
        process - from franchises sharing best practices, to high-end retailers
        delivering custom shopping experiences, to universities looking to
        connect students with alumni.
Deploy Private Social Communities Instantly with the Trust of Salesforce
In order to be successful, companies must engage with the right people, at the right time - seamlessly across multiple communities. Because Salesforce Communities is built on the Salesforce Platform, the world's most-trusted cloud platform, companies will be able to:

    --  Quickly build and deploy branded communities within minutes, all with
        the trust and private sharing model of the Salesforce Platform;
    --  Move seamlessly across multiple communities with a single identity; and,
    --  Scale instantly to support communities of all sizes - from a few people
        to communities with millions of members.
Accelerating the Social Enterprise Transformation
The number of social networking users has surpassed e-mail users. Nearly a quarter of all time spent online is spent on social networks like Facebook. People access the Internet more from mobile devices than from desktops. Salesforce.com is helping companies meet the challenge of this social revolution with its social enterprise solution. By providing new and more powerful ways for companies to connect with their customers and partners, the introduction of Salesforce Communities will continue to accelerate the industry's transformation to the social enterprise.

Pricing and Availability

    --  Salesforce Communities is currently scheduled to be available in limited
        pilot in fall 2012.
    --  Salesforce Communities is currently scheduled to be generally available
        the second half of 2013.
    --  Pricing of Salesforce Communities will be announced at general
        availability.
Additional Resources:

    --  Like salesforce.com on Facebook: http://facebook.com/salesforce
    --  Follow @Salesforce on Twitter
    --  For more information on Salesforce Communities, please visit:
        http://www.salesforce.com/chatter/communities/
Tweet This:

    --  Click to Tweet: Extend your #social transformation to customers and
        partners with private social communities @Salesforce Communities
About Salesforce.com
With more than 100,000 customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on salesforce.com's real-time, multitenant architecture, the company's platform and application services allow customers to:

    --  Create employee social networks with Salesforce Chatter, Salesforce
        Rypple and Salesforce Force.com.
    --  Develop customer social networks with the Salesforce Sales Cloud,
        Salesforce Data.com, Salesforce Service Cloud, and Salesforce Site.com.
    --  Connect with customers on public social networks with Salesforce Heroku,
        Salesforce Radian6.
    --  Empower small business to become social enterprises with Salesforce
        Desk.com and Salesforce Do.com.
    --  Extend a company's social enterprise with apps from the leading
        enterprise app marketplace, AppExchange.
    --  Run apps on Database.com, the first social enterprise database.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

©2012 salesforce.com, inc.  All rights reserved. Salesforce.com, Salesforce, Chatter, Sales Cloud, Service Cloud, Radian6, Jigsaw, AppExchange, Force.com, Heroku, and all associated logos are trademarks of salesforce.com, inc. in the United States and other countries. Salesforce.com offers its Siteforce products and services in Germany under the Force.com Sites trademark. Other names used herein may be trademarks of their respective owners.  Other names used herein may be trademarks of their respective owners.

SOURCE  salesforce.com

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salesforce.com

CONTACT: Katie Duffy, salesforce.com, +1-415-836-3734, kduffy@salesforce.com

Web Site: http://www.salesforce.com

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