Ahlsell Selects Stibo Systems to Support its Growth Strategy

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August 14, 2012
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Ahlsell Selects Stibo Systems to Support its Growth Strategy

ATLANTA and READING, England, August 14, 2012/PRNewswire/ --

          Stibo Systems STEP MDM platform enables the leading Swedish distributor of

       installation products and tools to streamline its ever-growing product range

    Stibo Systems [http://www.stibosystems.com ], the Strategic Information Management
Technology and Solutions Company(TM), today announced that Ahlsell in Sweden will
implement Stibo Systems' market-leading STEP MDM platform
[http://www.stibosystems.com/Global/Explore-Stibo-Systems/Our-Technology/STEP-Overview.aspx ]
across its Russian, Scandinavian and Baltic operations. Ahlsell is the leading
Scandinavian distributor of products and services within heating & plumbing, electrical,
tools and machinery, refrigeration and Do It Yourself (DIY). As the strategic information
relevant to its expanding range of 1.2 million products, as well as the number of
marketing channels continues to increase, Ahlsell realized the need to streamline their
purchasing and marketing processes by investing in a proven Master Data Management system.

    Jonny Kohlstrom, business process and business development manager at Ahlsell, says,
"STEP will become Ahlsell's product Master Data Management hub. We believe it will improve
Ahlsell's time to market by introducing monitored workflows on all processes, and cut down
the time to synchronize product information. This is especially important when acquiring
new companies, but also to keep product information synchronized between countries and
between suppliers and Ahlsell. We will use automated processes for gathering product
information with STEP's Supplier Portal and use branch-specific taxonomies such as ETIM.
On top of that, we want to enable our customers to accelerate searches for the right
products in Ahlsell's internet shop and through all other marketing channels by improving
product data quality with STEP."

    The implementation of Stibo System's STEP platform underpins Ahlsell's continued
commitment to its customers and its overall strategy of both organic growth and growth
through acquisitions.

    "We see a great potential for increased efficiency, and regard this investment as a
strategically important choice for Ahlsell," says Gunnar Haglund, CFO Ahlsell. "We
selected Stibo Systems STEP platform because it is definitely the best PIM system with the
broadest offer we have seen, which is also underlined by the fact that STEP has won awards
as best PIM from both Ventana
[http://www.stibosystems.com/Global/News-Events/Show-Press-Release-Item.aspx?Action=1&NewsIdW9&PID 111 ]
and Gartner. Stibo Systems project team is very responsive and showed
they understand our business needs."

    STEP will be implemented to harmonize Ahlsell's product information so it is accurate
and complete, and so that the products in stock and the products available through the
many marketing channels-from eCommerce to printed catalogues-are aligned.

    "Stibo has supported the complex needs of international B2B distributors for more than
35 years, and we are very happy to welcome Ahlsell to our growing customer community,"
says Mikael Lyngso, CEO, Stibo Systems. "We are confident that our partnership with
Ahlsell will be fruitful and we look forward to bringing them many business benefits, such
as increased revenue, reduced overall costs and improved agility."

    For more information, visit the Ahlsell's website at http://www.ahlsell.se.

    About Stibo Systems

    Stibo Systems, the Strategic Information Management Company provides technology and
solutions that enable organizations to manage their strategic information on a global
scale through an integrated process. Stibo Systems' STEP technology is a flexible, uniform
Master Data Management (MDM) platform that provides the business with a single trusted
source of operational information for the entire enterprise. Stibo Systems' global
customers include GE, Sears, Siemens, Target and Thule. Stibo Systems is a subsidiary of
the privately held Stibo A/S group, originally founded in 1794 with corporate headquarters
in Aarhus, Denmark. For more information, visit http://www.stibosystems.com.

   
    Media contacts:

    Angela Culver
    Titel: Marketing Director
    Telefon: +1-678-797-8499
    ancu@stibo.com

Source: Stibo Systems

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