Lumata Acquires ACT750, Enhancing Product Leadership for Telecom Operators With Best-in-class Subscriber Base Management Solution and Predictive Analytics

Lumata Acquires ACT750, Enhancing Product Leadership for Telecom Operators With Best-in-class Subscriber Base Management Solution and Predictive Analytics

LONDON, August 16, 2012/PRNewswire/ --

    - Acquisition enhances real-time customer lifecycle management and predictive
analytics capabilities to reduce churn and drive revenues for telecom operators.

    - Positions Lumata as the only technology and services company able to offer telecom
operators the ability to run large-scale loyalty programs as well as one-to-one marketing
campaigns within a single platform.

    Lumata [http://www.lumata.com ], a leader in mobile marketing software and services,
today announced the acquisition of ACT750, a provider of real-time customer retention and
revenue management products for telecom operators.

    With ACT750's best-in-class technology, Lumata is able to enhance its existing product
portfolio across two key dimensions. First, Lumata will be able to bring new loyalty
concepts to market by leveraging ACT750's micro-segmentation and real-time marketing
capabilities. Second, by integrating ACT750's powerful predictive analytics existing
clients will benefit from improved ROI across their usage stimulation and churn reduction
campaigns.

    The deal gives Lumata the broadest portfolio of customer retention and loyalty
solutions for telecom operators worldwide which offer large-scale marketing programs and
highly personalised, one-to-one marketing campaigns - all under one roof.

    "As operators drive customers loyalty, they increasingly demand new products and
innovative solutions from their partners," said Thomas Enraght-Moony, CEO, Lumata. "Adding
ACT750 to our portfolio supports this trend and underlines our commitment to the on-going
investments required to extend our market leadership," he added.

    "We are very excited to be joining forces with Lumata a global player with an
excellent reputation and a top draw client portfolio. We are now better placed to serve
our existing customers and to take advantage of Lumata's international reach to distribute
our products to telecom operators worldwide," said Alain Lefebvre, CEO, ACT750.

    About Lumata

    Lumata is a software and services company that enables operators, brands and hardware
manufacturers to engage with their customers through the mobile channel. Lumata has a
global footprint and a client base including: Orange, T-Mobile, Telecom Italia Mobile,
Verizon, Airtel, MTS & Telefonica as well as blue chip brands such as Nestle, P&G, HP and
Espresso Group. Lumata is backed by Francisco Partners and Buongiorno S.p.A.

    About ACT750

    Based in Grenoble, the Silicon Valley of France, ACT750 s.a.s provides specialised
software solutions to telecom operators worldwide. Privately owned, ACT750 is innovating,
and experiencing prolific growth by fulfilling the increasing customer retention and
stimulation needs of the industry. ACT750 customers benefit from its collective experience
of having worked with over 50 Telecoms worldwide representing more than half a billion
mobile users today. The core team at ACT750 has collaborated with major network equipment
providers such as Alcatel-Lucent, Ericsson, Huawei, NSN or ZTE, and heavyweight
integrators such as Accenture, Atos, IBM, HP, and LogicaCMG in a wide variety of projects
around the world.

    For further information, please http://www.lumata.com or http://www.act750.com

   
    For further Lumata media information, please contact:

    MUSTARD PR
    Andrew Durkin
    M: +44-7887-998407
    E: Andrew@mustardpr.com

    Dan Walsh
    M: +44-7827-816871
    E: dan@mustardpr.com

Source: Lumata