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SearchCatalyst Helps SMEs Save Money on PPC Campaigns
LONDON, August 21, 2012/PRNewswire/ --
SearchCatalyst advises SMEs to spend a little to save a lot in the long term
on their PPC campaigns
Many SMEs believe managing PPC campaigns in house will save money, but SearchCatalyst
begs to differ. SearchCatalyst is an agency catering specifically to SMEs. It was created
by search marketing agency Greenlight and builds upon Europe's largest independent
agency's skills and achievements. By focusing 100% on small and medium sized companies it
can match small budgets with outstanding PPC results, proving in house doesn't necessarily
mean lower costs.
One of the biggest stumbling blocks for any SME running its own PPC campaign is
management. Most SMEs can start up their own PPC campaign, but many fail to monitor and
nurture it and, where necessary, nurse it back to good health. Money is therefore wasted
through a complete lack of or miss-management.
There are two ways SearchCatalyst can help. For companies with an already-established
PPC campaign, but one that is failing to deliver, SearchCatalyst can perform a PPC audit
[http://www.searchcatalyst.co.uk/ppc-packages/ppc-audit ], a kind of health check for
pay-per-click. They offer campaign analysis, performance reviews, analytics integration
and strategy recommendations. But an Advanced package also includes tracking analysis,
which is particularly useful for companies looking to track online sales from PPC
campaigns.
Alternatively for companies just starting out on the PPC road to advertising,
SearchCatalyst offers bespoke PPC help [http://www.searchcatalyst.co.uk/ppc-packages ]
packages.
PPC starter packs are for companies wanting to start a PPC campaign but don't know
where to begin. Prices start from around GBP750 depending on the size and scope of the
campaign.
SearchCatalyst offer ongoing management and optimisation along with set up and
strategy. The set up fee starts from GBP750 for each with the monthly charge varying on a
monthly basis, again depending on the size and scope of the project.
SearchCatalyst's Custom search packages are available for companies that don't like to
be confined to tick boxes and pre-determined characteristics and criteria. In fact with
custom packages, the only pre-determined characteristic is business size; with
SearchCatalyst the company has to be an SME.
Brendon Johnson, Level 14, The Broadgate Tower, Primrose St, London, EC2A 2EW
http://www.searchcatalyst.co.uk
contact@searchcatalyst.co.uk
+44(0)20-3326-1800
Source: SearchCatalyst
SearchCatalyst Helps SMEs Save Money on PPC Campaigns
LONDON, August 21, 2012/PRNewswire/ --
SearchCatalyst advises SMEs to spend a little to save a lot in the long term
on their PPC campaigns
Many SMEs believe managing PPC campaigns in house will save money, but SearchCatalyst
begs to differ. SearchCatalyst is an agency catering specifically to SMEs. It was created
by search marketing agency Greenlight and builds upon Europe's largest independent
agency's skills and achievements. By focusing 100% on small and medium sized companies it
can match small budgets with outstanding PPC results, proving in house doesn't necessarily
mean lower costs.
One of the biggest stumbling blocks for any SME running its own PPC campaign is
management. Most SMEs can start up their own PPC campaign, but many fail to monitor and
nurture it and, where necessary, nurse it back to good health. Money is therefore wasted
through a complete lack of or miss-management.
There are two ways SearchCatalyst can help. For companies with an already-established
PPC campaign, but one that is failing to deliver, SearchCatalyst can perform a PPC audit
[http://www.searchcatalyst.co.uk/ppc-packages/ppc-audit ], a kind of health check for
pay-per-click. They offer campaign analysis, performance reviews, analytics integration
and strategy recommendations. But an Advanced package also includes tracking analysis,
which is particularly useful for companies looking to track online sales from PPC
campaigns.
Alternatively for companies just starting out on the PPC road to advertising,
SearchCatalyst offers bespoke PPC help [http://www.searchcatalyst.co.uk/ppc-packages ]
packages.
PPC starter packs are for companies wanting to start a PPC campaign but don't know
where to begin. Prices start from around GBP750 depending on the size and scope of the
campaign.
SearchCatalyst offer ongoing management and optimisation along with set up and
strategy. The set up fee starts from GBP750 for each with the monthly charge varying on a
monthly basis, again depending on the size and scope of the project.
SearchCatalyst's Custom search packages are available for companies that don't like to
be confined to tick boxes and pre-determined characteristics and criteria. In fact with
custom packages, the only pre-determined characteristic is business size; with
SearchCatalyst the company has to be an SME.
Brendon Johnson, Level 14, The Broadgate Tower, Primrose St, London, EC2A 2EW
http://www.searchcatalyst.co.uk
contact@searchcatalyst.co.uk
+44(0)20-3326-1800
Source: SearchCatalyst