The new functionality within the online CRM, web CRM and small business CRM system
includes features such as:
- Easy-to-use HTML editor
- Standard and custom email templates
- Image hosting
- Multiple attachments
- Personalization
- Email scheduling for a specific date or over a period using DribbleMail(TM)
- Tracking of opens and click-throughs from multiple links within the email
- Unsubscribe and bounce handling
- Spam score reporting; and clickable graphs and reports.
John Paterson, CEO of online CRM, web CRM and small business CRM company, Really
Simple Systems, comments, "Our mission is to make CRM Simple and by bundling the mass
emailing functionality into the online CRM, web CRM and small business CRM system, we've
removed the complexity of trying to link the two applications together."
David Hutter of Real Training, http://www.realtraining.co.uk, a provider of training
and testing services to the education industry, was a beta test user of Really Simple
Marketing from the online CRM, web CRM and small business CRM company. Hutter comments,
"We had been looking at using third party emailing systems like MailChimp, but the task of
moving data between the online CRM, web CRM and small business CRM and emailing system was
complicated and time-consuming. Integrating the two saves a huge amount of time and it is
really useful to see the emailing stats tie directly into the campaigns in the CRM
system."
He continues, "Adding contacts to an emailing campaign can be done easily from within
the online CRM, web CRM and small business CRM system too and having an easy-to-use HTML
editor means that non-technical marketing people can easily set up new mailshots. We also
had an issue with data cleansing, and the automatic bounce handling has made a huge
improvement to our data quality."
About Really Simple Systems
Really Simple Systems Cloud CRM is aimed at small and medium sized organisations with
between 2 and 200 people who want a straightforward hosted CRM sales, marketing and
support system. The hosted model is particularly suitable for companies with multiple
locations and sales people who work remotely or at home.
Really Simple Systems - winner at EuroCloud 2011, the Software Satisfaction Awards in
2008, 2010 and the Database Marketing Awards 2011 - is the largest European provider of
hosted CRM systems. Users include the Tumblr, Royal Academy of Arts, the British Museum,
the Red Cross, NHS and the Department for Environment as well as many small and medium
sized companies.