Kenshoo Enhances Product Listing Ads Management for Google Shopping
Poster: SySAdmin
Posted on September 4, 2012 at 6:42:02 AM
Kenshoo Enhances Product Listing Ads Management for Google Shopping
New Kenshoo functionality for Product Listing Ad delivers more than 50 percent increases in return on investment
SAN FRANCISCO, September 4, 2012/PRNewswire/ --
Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), a global leader in
digital marketing software, today launched new Product Listing Ads (PLA) functionality as
part of Kenshoo Enterprise 4.8 and Kenshoo Local 2.8 to help marketers manage Google
Shopping placements more effectively and efficiently. Kenshoo's PLA enhancements include
comprehensive management, tracking and reporting for Google Shopping as well as a custom
PLA bid policy that increased return on investment more than 50 percent for some
advertisers during a beta period.
"Kenshoo is on the cutting edge when it comes to search marketing technology," said
Jordan Levy, SEM manager at Gaiam, a leading producer and marketer of lifestyle media and
fitness accessories. "Kenshoo keeps us ahead of the curve and its latest PLA functionality
gives us even more confidence that we're working with the best. Google Shopping will have
a big impact for retailers this holiday season and we're excited by what Kenshoo has to
offer."
Kenshoo's patent-pending PLA offering eliminates the need for search marketers to
manage tracking within data feeds. Product Listing Ads and Product Targets can be managed
and tracked directly within the Kenshoo user interface. The Kenshoo algorithm clusters
data based on historical performance and predicts PLA revenue per click to set bids. New
Kenshoo reports such as the Fusion Report for Product Targets provide marketers with a
holistic look at the performance of each PLA placement and its impact on sales
conversions. Additionally, Kenshoo's path-to-conversion reports show the interplay between
PLA and other channels for optimal attribution and bidding decisions.
"The sun-setting of Google Product Search in favor of PLA-based Google Shopping
platform changes the game for retailers," said William Martin-Gill, general manager,
Kenshoo Enterprise and Kenshoo Local. "The paid Google Shopping model creates new
opportunities for retailers to control the way they capture demand for their products but
requires a new approach and capabilities. When it comes to PLA, campaign management,
bidding, and tracking all have different requirements than regular keywords and Kenshoo's
PLA capabilities, the most advanced among SEM management platforms, will help clients
maximize results during the critical holiday period."
To learn more about Kenshoo's PLA functionality, please visit Kenshoo.com/PLA
[http://www.kenshoo.com/PLA ].
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company that engineers
technology solutions for search marketing, social media and online advertising. Brands,
agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social
to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal
Platform delivers automation, intelligence, integration and scale to make better marketing
investments. With campaigns running in more than 190 countries, Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity,
Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia
Capital and Arts Alliance. Please visit http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Source: Kenshoo
Contact: Addie Reed, PReturn Inc., +1-312-432-9406, areed@preturn.com
New Kenshoo functionality for Product Listing Ad delivers more than 50 percent increases in return on investment
SAN FRANCISCO, September 4, 2012/PRNewswire/ --
Kenshoo [http://www.kenshoo.com ] (http://www.Kenshoo.com), a global leader in
digital marketing software, today launched new Product Listing Ads (PLA) functionality as
part of Kenshoo Enterprise 4.8 and Kenshoo Local 2.8 to help marketers manage Google
Shopping placements more effectively and efficiently. Kenshoo's PLA enhancements include
comprehensive management, tracking and reporting for Google Shopping as well as a custom
PLA bid policy that increased return on investment more than 50 percent for some
advertisers during a beta period.
"Kenshoo is on the cutting edge when it comes to search marketing technology," said
Jordan Levy, SEM manager at Gaiam, a leading producer and marketer of lifestyle media and
fitness accessories. "Kenshoo keeps us ahead of the curve and its latest PLA functionality
gives us even more confidence that we're working with the best. Google Shopping will have
a big impact for retailers this holiday season and we're excited by what Kenshoo has to
offer."
Kenshoo's patent-pending PLA offering eliminates the need for search marketers to
manage tracking within data feeds. Product Listing Ads and Product Targets can be managed
and tracked directly within the Kenshoo user interface. The Kenshoo algorithm clusters
data based on historical performance and predicts PLA revenue per click to set bids. New
Kenshoo reports such as the Fusion Report for Product Targets provide marketers with a
holistic look at the performance of each PLA placement and its impact on sales
conversions. Additionally, Kenshoo's path-to-conversion reports show the interplay between
PLA and other channels for optimal attribution and bidding decisions.
"The sun-setting of Google Product Search in favor of PLA-based Google Shopping
platform changes the game for retailers," said William Martin-Gill, general manager,
Kenshoo Enterprise and Kenshoo Local. "The paid Google Shopping model creates new
opportunities for retailers to control the way they capture demand for their products but
requires a new approach and capabilities. When it comes to PLA, campaign management,
bidding, and tracking all have different requirements than regular keywords and Kenshoo's
PLA capabilities, the most advanced among SEM management platforms, will help clients
maximize results during the critical holiday period."
To learn more about Kenshoo's PLA functionality, please visit Kenshoo.com/PLA
[http://www.kenshoo.com/PLA ].
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company that engineers
technology solutions for search marketing, social media and online advertising. Brands,
agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social
to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal
Platform delivers automation, intelligence, integration and scale to make better marketing
investments. With campaigns running in more than 190 countries, Kenshoo clients include
CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis,
LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity,
Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia
Capital and Arts Alliance. Please visit http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Source: Kenshoo
Contact: Addie Reed, PReturn Inc., +1-312-432-9406, areed@preturn.com