Group Gift Service Enables Merchants to Offer Social Commerce on Facebook
Poster: SySAdmin
Posted on September 7, 2012 at 8:07:01 AM
Group Gift Service Enables Merchants to Offer Social Commerce on Facebook
Leading merchants leverage Facebook for industry's first group-buying software-as-a-service solution
CHICAGO, Sept. 7, 2012 /PRNewswire/ -- Group Gift Service (GGS) announces the launch of a new business-to-business service that lets merchants launch branded group-commerce applications on Facebook.
Merchants working with Group Gift Service, including Kaplan, KingsIsle, Knowledge Adventure, PBSKIDSPlay, Encyclopedia Britannica and Marbles the Brain Store have seamlessly integrated Group Gifts into their existing web and Facebook Pages. GGS' personalization package lets merchants control the look and feel of their group-gift pages, customize branded messages and develop specific offers and promotions.
GGS manages the backend, which includes screen and collaboration flows, provisioning a custom Facebook application, integrating with Facebook's Open Graph, sending branded reminder messages to individuals participating in group-gift campaigns, tracking each gift's trajectory toward completion and processing all group gift purchases through a safe, PCI-compliant system that adheres to the strictest security standards.
For people worldwide who have been "group gifting" on an ad-hoc basis for centuries, the GGS solution simplifies communication and money collection. For online retailers and service providers who consistently hope to leverage and further monetize their investments in ecommerce platforms, Group Gift Service provides new ways to personalize communication, expand consumer reach, augment their consumer databases and increase the average amount spent per purchase.
"Merchants have lacked an easy way to capitalize on a proven consumer purchasing behavior," commented Ed Lewis, CEO of Group Gift Service. "Group Gift Service was specifically developed to fully integrate into a merchant's e-commerce systems, providing an expeditious way for them to not only extend their offerings, but also maximize their investments in Facebook Pages and Ads. Group Gift Service allows them to offer new group-gifting functionality while avoiding the time and costs of hiring Facebook application developers."
Initial beta testing for Group Gift Service's turnkey solution confirms that the amount groups spend consistently exceeds what would be spent if each individual purchased separately. In addition, merchants now have a meaningful, results-oriented way to initiate viral marketing activities and tap into the social graph that underlies and connects 900 million Facebook users worldwide. People invited to participate in a group gift can extend invitations to others, thereby enlarging both the group and the merchant's influence and impact.
In addition to walking consumers through the selection/invitation process, GGS sends branded reminder messages to invitees at regular intervals; provides tracking mechanisms so the group can chart progress and determine who has contributed/who still needs to; and helps the group determine what to do in the event the gift has been over- or under-funded. GGS also provides online and toll-free telephone support on behalf of the merchant.
Group Gift Service is an angel-backed company started by technology veterans dedicated to leveraging the power of social networks and the social graph to enhance business performance and revenue generation. For more information, please visit http://www.groupgiftservice.com
SOURCE Group Gift Service
Group Gift Service
CONTACT: Ed Lewis, ed@groupgiftservice.com
Web Site: http://www.groupgiftservice.com
Leading merchants leverage Facebook for industry's first group-buying software-as-a-service solution
CHICAGO, Sept. 7, 2012 /PRNewswire/ -- Group Gift Service (GGS) announces the launch of a new business-to-business service that lets merchants launch branded group-commerce applications on Facebook.
Merchants working with Group Gift Service, including Kaplan, KingsIsle, Knowledge Adventure, PBSKIDSPlay, Encyclopedia Britannica and Marbles the Brain Store have seamlessly integrated Group Gifts into their existing web and Facebook Pages. GGS' personalization package lets merchants control the look and feel of their group-gift pages, customize branded messages and develop specific offers and promotions.
GGS manages the backend, which includes screen and collaboration flows, provisioning a custom Facebook application, integrating with Facebook's Open Graph, sending branded reminder messages to individuals participating in group-gift campaigns, tracking each gift's trajectory toward completion and processing all group gift purchases through a safe, PCI-compliant system that adheres to the strictest security standards.
For people worldwide who have been "group gifting" on an ad-hoc basis for centuries, the GGS solution simplifies communication and money collection. For online retailers and service providers who consistently hope to leverage and further monetize their investments in ecommerce platforms, Group Gift Service provides new ways to personalize communication, expand consumer reach, augment their consumer databases and increase the average amount spent per purchase.
"Merchants have lacked an easy way to capitalize on a proven consumer purchasing behavior," commented Ed Lewis, CEO of Group Gift Service. "Group Gift Service was specifically developed to fully integrate into a merchant's e-commerce systems, providing an expeditious way for them to not only extend their offerings, but also maximize their investments in Facebook Pages and Ads. Group Gift Service allows them to offer new group-gifting functionality while avoiding the time and costs of hiring Facebook application developers."
Initial beta testing for Group Gift Service's turnkey solution confirms that the amount groups spend consistently exceeds what would be spent if each individual purchased separately. In addition, merchants now have a meaningful, results-oriented way to initiate viral marketing activities and tap into the social graph that underlies and connects 900 million Facebook users worldwide. People invited to participate in a group gift can extend invitations to others, thereby enlarging both the group and the merchant's influence and impact.
In addition to walking consumers through the selection/invitation process, GGS sends branded reminder messages to invitees at regular intervals; provides tracking mechanisms so the group can chart progress and determine who has contributed/who still needs to; and helps the group determine what to do in the event the gift has been over- or under-funded. GGS also provides online and toll-free telephone support on behalf of the merchant.
Group Gift Service is an angel-backed company started by technology veterans dedicated to leveraging the power of social networks and the social graph to enhance business performance and revenue generation. For more information, please visit http://www.groupgiftservice.com
SOURCE Group Gift Service
Group Gift Service
CONTACT: Ed Lewis, ed@groupgiftservice.com
Web Site: http://www.groupgiftservice.com