iPhone Adds Real-Money Bets in Great Leap Forward for Mobile Gambling Industry, Announce Mobilecasinogame.co.uk

Author
SySAdmin
Posted
September 10, 2012
Views
863

Page All:

Page 1
iPhone Adds Real-Money Bets in Great Leap Forward for Mobile Gambling Industry, Announce Mobilecasinogame.co.uk

LONDON, September 10, 2012 /PRNewswire/ --

    UK becomes testing ground for burgeoning new real-money gambling app sector

    iPhone users in the UK will be able to gamble with real money via their smartphones
for the first time. The site, which specialises in news and reviews of mobile casino
games, confirms that Big Fish Games Inc. is to introduce a new Big Fish Casino app, which
will accept real-money wagers.

    The app is a rebranded version of the Seattle-based company's highly successful
mobile-social casino game, Card Ace: Casino, and will feature slots, video poker, roulette
and blackjack. In contrast to the free-to-play Card Ace: Casino, the newly revamped
version will allow users to gamble with real money via the app for the first time. The new
Big Fish Casino app will be available through iOS, Google's Android platform, and through
Facebook too.

    However, the real-money betting options will only be available to users within the UK,
where mobile and online gambling is legal, provided that they are over 18 years old. The
app has been specifically redesigned to make gameplay easier for smartphone and tablet
users, and Big Fish isn't the first gaming brand to overhaul its products for a more
mobile generation.

    Betfair's latest financial results, covering the six months to the end of October
2011, show strong year-on-year growth for the company's mobile division. Over this
six-month period, over GBP800 million was traded through its mobile service, resulting in
GBP9.1 million in revenue. Real-money mobile gambling accounted for 7.3% of its overall
exchange revenue, up 96% year-on-year.

    Facebook also introduced its first real-money gambling app last month. Bingo & Slots
Friendzy allows users in the UK to play a variety of bingo and slots games with real money
via Facebook for the first time, rather than using Facebook credits.

    According to http://www.mobilecasinogame.co.uk real-money apps developers are
finding a useful testing ground in the UK, known for its more relaxed gaming laws, where
online and mobile gambling are legal. With debt-ridden European governments searching for
new revenue streams, it might not be too long before we see real-money mobile gaming
extend outwith the UK.

    Sources:

    Bloomberg, August 2012:
http://www.businessweek.com/news/2012-08-16/iphones-become-mobile-casinos-by-adding-real-money-bets

    Guardian, February 2012:
http://www.guardian.co.uk/technology/appsblog/2012/feb/03/betfair-ipad-app-mobile-gambling

    Big Fish press release, August 2012:
http://www.bigfishgames.com/blog/big-fish-casino-announced

    Yahoo! News, August 2012:
http://news.yahoo.com/facebook-gambles-real-money-gambling-apps-increase-revenue-022050070.html

GamingClub

CONTACT: Terri, Terri@mobilecasinogame.co.uk, +27(0)21-5286928

Title

Medium Image View Large