Teva Hungary Chooses Magic xpi Integration Platform to Improve Business Performance

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September 19, 2012
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Teva Hungary Chooses Magic xpi Integration Platform to Improve Business Performance

OR YEHUDA, Israel, September 19, 2012 /PRNewswire/ --

    Magic Software Enterprises Ltd. [http://www.magicsoftware.com/?utm_source=pr ]
(NASDAQ: MGIC), a global provider of software platforms
[http://www.magicsoftware.com/products?utm_source=pr ] for enterprise mobility
[http://www.magicsoftware.com/enterprise-mobility?utm_source=pr ], cloud applications
[http://www.magicsoftware.com/cloud-enabled-application-platform?utm_source=pr ], and
business integration
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=pr ], announced
today that Teva Hungary [http://www.teva.hu/index.php ] has adopted Magic xpi Integration
Platform [http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=PR ] to
update and enhance its customer ordering process.

    Teva Hungary, which has been using Magic's technology
[http://www.magicsoftware.com/technology?utm_source=pr ] for many years to manage all its
operational processes, chose the Magic xpi code-free business integration platform
[http://www.magicsoftware.com/magic-xpi-integration-platform?utm_source=PR ] to improve
the efficiency, security, and performance of its electronic customer ordering process.

    "We were encountering many difficulties in implementing our electronic ordering
system, in particular with regard to error-handling and order clarification. We solved
these problems with Magic xpi, which offered the ideal solution for integrating all our
logistics systems into a single, unified solution that truly works," said Mr. Janos Gorbe,
Project Manager at Teva Hungary.

    Commenting on the new deal, Yoram Aharon, CEO of Magic Israel, said: "We are very
pleased with Teva Hungary's decision to continue using Magic's technology. Magic xpi
offers fast and cost-effective integration, providing enormous added value to our
customers."

    About Magic Software Enterprises

    Magic Software Enterprises [http://www.magicsoftware.com/?utm_source=pr ] (NASDAQ:
MGIC) empowers customers and partners around the globe with smarter technology that
provides a multichannel user experience of enterprise logic and data.

    For more information, visit http://www.magicsoftware.com.

    About Teva Hungary

    The activities of Teva Hungary Ltd. include marketing and sales. Manufacturing is
performed at various sites of Teva Pharmaceutical Works Ltd.

    Teva's extremely broad product range in many therapeutic areas, such as
cardiovascular, gastrointestinal, and oncologic diseases, enables the company to achieve
its goal of making high-quality generic drugs available to all.

    For more information, visit http://www.teva.hu [http://www.teva.hu/index.php ].

    Except for any historical information contained herein, matters discussed in this
press release might include forward-looking statements that involve a number of risks and
uncertainties. Regarding any financial statements, actual results might vary significantly
based upon a number of factors including, but not limited to, risks in product and
technology development, market acceptance of new products and continuing product
conditions, both locally and abroad, release and sales of new products by strategic
resellers and customers, and other risk factors detailed in Magic's most recent annual
report and other filings with the Securities and Exchange Commission.

    Magic has made every effort to ensure that the information contained in this press
release is accurate; however, there are no representations or warranties regarding this
information, including warranties of merchantability or fitness for a particular purpose.
Magic assumes no responsibility for errors or omissions that may occur in this press
release.

    Magic is a registered trademark of Magic Software Enterprises Ltd. All other product
and company names mentioned herein are for identification purposes only and are the
property of, and might be trademarks of, their respective owners.

       
        Press Contact
        Tania Amar | VP Global Marketing
        Magic Software Enterprises
        tania@magicsoftware.com

Magic Software Enterprises Ltd

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