Salesforce.com Launches Work.com - Transforming Human Resources for the Social Era

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September 19, 2012
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Salesforce.com Launches Work.com - Transforming Human Resources for the Social Era

Work.com revolutionizes the way companies align, motivate and drive the performance of their people

Now companies can provide management tools inside the apps where sales, service and marketing teams work everyday

New partnership with Workday will enable seamless integration between Workday HCM and Work.com

New partnership with Amazon.com empowers customers to reward and motivate their people directly from within Work.com

Leading brands like Facebook, Virgin America and 1-800 Flowers are empowering their teams to work better, together

SAN FRANCISCO, Sept. 19, 2012 /PRNewswire/ -- DREAMFORCE 2012 - Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today launched Salesforce Work.com, taking its first step toward transforming Human Resources for the social era. Work.com is a social performance management platform that revolutionizes the way companies align around social goals, motivate their people with real-time recognition and rewards and drive performance with continuous feedback and relevant performance reviews. With Work.com, companies can provide management tools right inside the applications where sales, service and marketing teams work everyday, connecting them to the mission of their company in entirely new ways. Also today, salesforce.com and Workday announced they are expanding their partnership to enable seamless integration between Workday HCM and Work.com. In addition, a new partnership with Amazon.com was announced that empowers Work.com customers to reward and motivate their people directly from within Work.com.

(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)

Comments on the News

    --  "The way we work has changed, but the technology most companies use to
        manage work is painfully out of date," said John Wookey, EVP of social
        applications, salesforce.com. "Work.com empowers teams to work better
        together by delivering the tools they need to stay aligned and motivated
        -- and integrating them with the systems where people actually work."
    --  "Work.com's social performance management platform combined with
        Workday's unified talent and HR solution answers the modern
        organization's need for a system of engagement - one that aligns and
        motivates employees to deliver better business results." said Amy
        Wilson, vice president of Workday HCM, Workday.
    --  "As skills become more and more scarce, aligning, motivating and
        retaining people within the walls of an enterprise is something all
        business professionals need to focus on--not just HR," said noted HCM
        analyst Jason Averbook, CEO of Knowledge Infusion. "Work.com is designed
        to enable that process as we continue to define and understand the
        future of work."
    --  "We believe real-time feedback, coaching and recognition are essential
        to improving the productivity of our sales reps and the continued growth
        of our business" said Mark Roberge, SVP of Sales and Services, HubSpot.
        "Work.com helps our sales managers and reps identify areas of
        improvement and work toward turning them into strengths."
    --  "Salesforce.com is providing us with tools to help evolve and enhance
        our performance-driven culture at 1-800 Flowers," said Maureen Paradine,
        SVP of HR, 1-800 Flowers. "Being able to recognize and reward our people
        in the moment for doing great work keeps them motivated to achieve their
        goals and deliver great results."
Transforming Work for the Social Revolution
Lost productivity costs enterprises in the U.S. $300 billion every year, according to the Gallup Organization. The reason: 79 percent of employees are disengaged from their work. Away from the office, Facebook and other social apps have transformed the way we connect and share information. Yet the systems most companies use to manage work were designed for the hierarchical, siloed, slow-moving workplace of the past. They automate legacy processes and painful reviews instead of improving productivity and results. And they often feel like work on top of work - completely disconnected from employees' daily jobs.

Just as salesforce.com revolutionized the way companies sell and service their customers, the company is now transforming the way people work with the introduction of Work.com.

Work.com focuses on the inherent social nature of performance management--goal setting, feedback, recognition and continuous dialogue--to help companies align, motivate and drive performance. Work.com liberates performance management from a top-down, once-a-year process into an integrated daily solution that makes a meaningful impact on business performance. Work.com empowers managers and teams to work better together in three key areas:

    --  Alignment -- Today's workplace is more fragmented than ever. We work
        remotely and virtually and have people spread across the globe. At the
        same time, the pace of business is accelerating, placing a premium on
        getting the right information to the right people as quickly and
        efficiently as possible. In fact, a recent study by Savo Group found
        that 40 percent of businesses suffer from poor alignment of messaging,
        sales tools and seller skills. With Work.com, teams can manage in
        real-time, drive alignment with social goals and solicit and receive
        ongoing feedback and coaching. Work.com social goals are also visible in
        Chatter, encouraging greater alignment, visibility and transparency
        across the enterprise.
    --  Motivation -- A recent study from Market Tools found that 76 percent of
        workers are unsatisfied with the amount of recognition they receive at
        work, while 77 percent said they would work harder if their efforts were
        better recognized. With Work.com, enterprises can create a culture of
        meaningful recognition at work. Now people can recognize colleagues with
        custom badges that reflect their company's unique culture and values.
        The recognition a person receives becomes part of their social profile
        in Salesforce, allowing people to build their reputation and enabling
        colleagues identify experts.
    --  Performance -- Performance reviews are among the most hated processes in
        business. A study by Reuters found that 80 percent of workers are
        dissatisfied with their performance reviews and would like to see them
        better reflect their real work. Work.com enables painless, productive
        reviews that actually improve performance by capturing all the
        achievements, recognition and feedback a person receives and calibrates
        performance across teams.
Work.com Bridges the Gap Between Management Tools and the Apps Where People Work
Now managers can drive alignment, motivation and performance directly from within Salesforce. People can see colleagues' goals, feedback and recognition inside Chatter or recognize great work from within a Sales Cloud opportunity record. With Work.com sales managers can onboard new reps more effectively and improve the productivity of their teams. Service teams can reduce agent churn and absenteeism to improve productivity and customer satisfaction, while marketers can track progress of their campaigns and collaborate more effectively with sales. Work.com employee social profiles reflect their expertise, goals and performance right inside Chatter, helping them build their reputation.

New Partnership with Workday Makes Performance Management More Social and Engaging
Today salesforce.com announced a partnership with Workday that enables seamless integration between Workday HCM and Work.com. With this integration, Workday HCM will deliver worker data including organizational relationships into Work.com's social performance management layer, empowering employees to manage performance through social goals, continuous feedback and recognition. Work.com will send performance feedback back to Workday's Talent Profile to be used in formal performance reviews, development planning or reporting. Now, joint Workday and salesforce.com customers will be able to keep employees engaged and motivated to deliver better results.

New Partnership with Amazon.com Seamlessly Integrates Work with Rewards
Also announced today is a new partnership with Amazon.com. Users will be able to reward great performance with Amazon.com gift cards directly from within Work.com. Recipients collect points awarded by managers and colleagues that can later be redeemed from the world's largest online marketplace.

With Work.com, managers and their teams can share priorities, continuously update the progress of key goals and recognize one another for great work -- encouraging an aligned, motivated, performance-driven workforce. Hundreds of companies including Facebook, LinkedIn, LivingSocial, Spotify, Virgin America and 1-800 Flowers have already transformed the way they manage people with Work.com.

Pricing and Availability

    --  Work.com is scheduled to be generally available in calendar Q4 of this
        year. Pricing and packaging will be announced at general availability.
    --  Salesforce Rypple is currently available today. Pricing starts at $5 per
        user per month.
Additional Resources

    --  Watch Dreamforce 2012 live on Salesforce Live at
        http://facebook.com/dreamforce
    --  Find more information on Salesforce Work.com at: http://www.Work.com
    --  Like Salesforce Work.com on Facebook: http://www.facebook.com/Work.com
    --  Follow @Salesforce and @Work.com on Twitter
About Dreamforce

Dreamforce 2012 is the world's largest vendor technology conference, welcoming more than 90,000 registered attendees to experience the power of the social revolution. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, founder of Virgin Group, Jeff Immelt, CEO of General Electric, Gen. Colin Powell, U.S.A.--ret., Tony Robbins, entrepreneur, author and peak performance strategist and the Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways.

About salesforce.com
Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com's social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work and innovate.

    --  Grow your business with the world's #1 sales app, Salesforce Sales Cloud
    --  Deliver amazing customer service with the award-winning Salesforce
        Service Cloud
    --  Listen, engage, advertise, and measure social media marketing with the
        Salesforce Marketing Cloud
    --  Achieve breakthrough collaboration and productivity with Salesforce
        Chatter
    --  Align, motivate and drive performance with Salesforce Work.com
    --  Build social and mobile cloud apps on the Salesforce Platform and extend
        success with the world's leading enterprise app marketplace, the
        AppExchange
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

Copyright © 2012 salesforce.com, inc.  All rights reserved.  Salesforce, Chatter, Sales Cloud, Service Cloud, Marketing Cloud, Work.com, AppExchange, Salesforce Platform, and others are trademarks of salesforce.com, inc.  Other names used herein may be trademarks of their respective owners.

SOURCE  salesforce.com

Photo:http://photos.prnewswire.com/prnh/20050216/SFW105LOGO
http://photoarchive.ap.org/
salesforce.com

CONTACT: Nick Stein, salesforce.com, +1-416-930-0856, nstein@salesforce.com

Web Site: http://www.work.com

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