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Salesforce.com Delivers the Marketing Cloud, the World's Most Comprehensive Suite for Social Marketing
For the first time ever, brands can unify social listening, content, engagement, advertising, workflow, automation and measurement with the Salesforce Marketing Cloud
Combined with the Sales Cloud and Service Cloud, salesforce.com is the only company that delivers a comprehensive CRM solution for the social era
Today, 55 percent of the Fortune 100, including Ford, Hewlett Packard, and Unilever are managing their social marketing programs at scale and turning connections into customers for life with the Salesforce Marketing Cloud
SAN FRANCISCO, Sept. 19, 2012 /PRNewswire/ -- DREAMFORCE 2012 - Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today unveiled the Salesforce Marketing Cloud, the most comprehensive suite for social marketing. Marketing Cloud is the first suite to unify social listening, content, engagement, advertising, workflow, automation and measurement. Together these technologies will transform marketing - from the CMO to the community manager - for the social revolution.
(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)
-- "Marketing is undergoing its biggest shift in decades, as brands move
from traditional strategies to connecting with customers and fans
globally through social media," said Michael Lazerow, CMO of Salesforce
Marketing Cloud, salesforce.com. "Salesforce Marketing Cloud empowers
brands to take advantage of this shift, turning insight into action and
connections into customers for life."
-- "Ford doesn't have a standalone social media strategy -- we have a
business strategy supported by social media," said Scott Monty,
communications manager, Global Digital & Multimedia, Ford Motor Company.
"We need to scale social media across our employees, dealers and
customers, and know exactly how it is driving our business. We also need
a unified view of social to make analysis that comes out of it available
to product development, advertising or product marketing. This is all
possible with the Salesforce Marketing Cloud."
-- "There are massive, global shifts taking place in marketing due to
social media," said Babs Rangaiah, vice president, Global Media
Innovation, Unilever. "Unilever has fully embraced this social
transformation and a partner like Buddy Media, now Salesforce Marketing
Cloud, empowers us to scale our social programs globally and across many
brands. This is incredibly valuable."
-- "Companies are struggling to scale to keep up with all the conversations
on social networks," said Jeremiah Owyang, industry analyst, Altimeter
Group. "Tools that analyze, plan, deliver and measure media such as ads,
content and conversations help marketers to reach the intended audiences
and result in higher resonation."
Salesforce Marketing Cloud: World's Most Comprehensive Suite for Social Marketing
The marketing industry is undergoing the biggest transformation it's seen in 60 years and it's being driven by the social revolution. Today's leading brands are looking to completely transform their traditional marketing strategies given the unprecedented growth of social networks. Industry analysts predict that CMOs will surpass CIOs in spend on technology within the next five years[1] and that social advertising will be the largest growth area of online advertising by 2013[2]. Just as salesforce.com transformed how companies sell to and service their customers, the company is now revolutionizing how businesses market in the social era.
Until the Marketing Cloud, companies had fragmented conversations and uncoordinated social marketing programs. By combining industry leaders Buddy Media and Radian6 to power the Marketing Cloud, brands now have the proven suite to manage all social marketing activity and access common assets in one place. With the Marketing Cloud, marketers can adapt to the new world of social marketing by deploying:
-- Social Listening - Real-Time Listening at Scale From 400+ Million Social
SourcesGain actionable insight and uncover marketing opportunities. By
delivering the most comprehensive coverage of conversations across the
web - including Facebook, Twitter, YouTube, LinkedIn, blogs, online
communities and more - Marketing Cloud customers can turn insight into
action. Marketing Cloud now supports a total of 17 languages for social
listening and with the launch of a new Apple native iOS app, social
listening is also available via mobile devices.
-- Social Content - Create Compelling Social PresencesCreate and deploy
social content to customers wherever they are on social networks,
websites and mobile devices. Customers can now add social components to
all content to maximize reach and leverage asset libraries to maintain
brand consistency. With more than 50 social applications available,
ranging from contests to video players to photo galleries, companies can
engage fans with powerful content.
-- Social Engagement - Connect With CustomersCompanies can now create scale
with workflow through integration with Salesforce. They are able to
respond and connect with customers on their channel of choice, build a
community of advocates by connecting with customers when and where they
are most engaged and spark conversations that extend beyond simple text
by attaching videos, images and links. Users can access exactly what
they need without sacrificing security through granular rights and
permissions.
-- Social Advertising - Amplify ContentManage and execute optimized social
ad campaigns, including sponsored stories and mobile newsfeed ads.
Companies now have the ability to turn engaging content into compelling
social ads and optimize them with demographics and KPIs, by leveraging
data to identify which ads and demographics deliver the best
performance.
-- Social Workflow and Automation - Organize Team ProcessesApply
sophisticated analysis and rules to organize the thousands of
conversations happening across the web by automatically routing relevant
social content for quick engagement and response. The Marketing Cloud
automatically populates social customer profiles, helping marketers
create relevant programs based on consumer interests to align sales and
improve customer service.
-- Social Measurement - Track Campaign ROIBusinesses can now track campaign
results in one dashboard and leverage real-time data to adapt campaigns
to be more effective, as well as create new campaigns and show exactly
how engagement is driving revenue or other conversions. Marketers can
create multiple, custom dashboards via a library of drag-and-drop
widgets to deliver relevant, actionable insight to everyone from the
community manager to the CMO.
Customer Success with the Salesforce Marketing Cloud
Fifty-five percent of the Fortune 100 and brands including Ford, Unilever, Carnival Cruise Lines, the National Football League and HP are managing their social marketing programs at scale and turning connections into customers for life with the Marketing Cloud.
Pricing and Availability
-- Salesforce Marketing Cloud is generally available today for customers,
starting at $5,000 per month.
-- Customers who purchase salesforce.com technologies should make their
purchase decisions based upon features that are currently available.
Additional Resources
-- Watch Dreamforce 2012 live on Salesforce Live at
http://facebook.com/dreamforce
-- Find more information on Salesforce Marketing Cloud at:
http://www.salesforce.com/marketingcloud
-- Like Salesforce Marketing Cloud on Facebook:
http://www.facebook.com/marketingcloud
-- Follow @Salesforce and @MarketingCloud on Twitter
About Dreamforce
Dreamforce 2012 is the world's largest vendor technology conference, welcoming more than 90,000 registered attendees to experience the power of the social revolution. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group, Jeff Immelt, CEO of General Electric, Gen. Colin Powell, former Secretary of State, Tony Robbins, Entrepreneur, Author & Peak Performance Strategist, and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways.
About salesforce.com
Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com's social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work and innovate.
-- Grow your business with the world's #1 sales app, Salesforce Sales Cloud
-- Deliver amazing customer service with the award-winning Salesforce
Service Cloud
-- Listen, engage, advertise, and measure social media marketing with the
Salesforce Marketing Cloud
-- Achieve breakthrough collaboration and productivity with Salesforce
Chatter
-- Align, motivate and drive performance with Salesforce Work.com
-- Build social and mobile cloud apps on the Salesforce Platform and extend
success with the world's leading enterprise app marketplace, the
AppExchange
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.
Copyright © 2012 salesforce.com, inc. All rights reserved. Salesforce, Chatter, Sales Cloud, Service Cloud, Marketing Cloud, Work.com, AppExchange, Salesforce Platform, and others are trademarks of salesforce.com, inc. Other names used herein may be trademarks of their respective owners.
[1] Gartner
http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webin
[2] eMarketer Forecast Sept 2011 http://www.emarketer.com/PressRelease.aspx?R=1008629]
SOURCE salesforce.com
Photo:http://photos.prnewswire.com/prnh/20050216/SFW105LOGO
http://photoarchive.ap.org/
salesforce.com
CONTACT: Joe Ciarallo, salesforce.com, +1-646-380-7368, jciarallo@salesforce.com
Web Site: http://www.salesforce.com
Salesforce.com Delivers the Marketing Cloud, the World's Most Comprehensive Suite for Social Marketing
For the first time ever, brands can unify social listening, content, engagement, advertising, workflow, automation and measurement with the Salesforce Marketing Cloud
Combined with the Sales Cloud and Service Cloud, salesforce.com is the only company that delivers a comprehensive CRM solution for the social era
Today, 55 percent of the Fortune 100, including Ford, Hewlett Packard, and Unilever are managing their social marketing programs at scale and turning connections into customers for life with the Salesforce Marketing Cloud
SAN FRANCISCO, Sept. 19, 2012 /PRNewswire/ -- DREAMFORCE 2012 - Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today unveiled the Salesforce Marketing Cloud, the most comprehensive suite for social marketing. Marketing Cloud is the first suite to unify social listening, content, engagement, advertising, workflow, automation and measurement. Together these technologies will transform marketing - from the CMO to the community manager - for the social revolution.
(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)
-- "Marketing is undergoing its biggest shift in decades, as brands move
from traditional strategies to connecting with customers and fans
globally through social media," said Michael Lazerow, CMO of Salesforce
Marketing Cloud, salesforce.com. "Salesforce Marketing Cloud empowers
brands to take advantage of this shift, turning insight into action and
connections into customers for life."
-- "Ford doesn't have a standalone social media strategy -- we have a
business strategy supported by social media," said Scott Monty,
communications manager, Global Digital & Multimedia, Ford Motor Company.
"We need to scale social media across our employees, dealers and
customers, and know exactly how it is driving our business. We also need
a unified view of social to make analysis that comes out of it available
to product development, advertising or product marketing. This is all
possible with the Salesforce Marketing Cloud."
-- "There are massive, global shifts taking place in marketing due to
social media," said Babs Rangaiah, vice president, Global Media
Innovation, Unilever. "Unilever has fully embraced this social
transformation and a partner like Buddy Media, now Salesforce Marketing
Cloud, empowers us to scale our social programs globally and across many
brands. This is incredibly valuable."
-- "Companies are struggling to scale to keep up with all the conversations
on social networks," said Jeremiah Owyang, industry analyst, Altimeter
Group. "Tools that analyze, plan, deliver and measure media such as ads,
content and conversations help marketers to reach the intended audiences
and result in higher resonation."
Salesforce Marketing Cloud: World's Most Comprehensive Suite for Social Marketing
The marketing industry is undergoing the biggest transformation it's seen in 60 years and it's being driven by the social revolution. Today's leading brands are looking to completely transform their traditional marketing strategies given the unprecedented growth of social networks. Industry analysts predict that CMOs will surpass CIOs in spend on technology within the next five years[1] and that social advertising will be the largest growth area of online advertising by 2013[2]. Just as salesforce.com transformed how companies sell to and service their customers, the company is now revolutionizing how businesses market in the social era.
Until the Marketing Cloud, companies had fragmented conversations and uncoordinated social marketing programs. By combining industry leaders Buddy Media and Radian6 to power the Marketing Cloud, brands now have the proven suite to manage all social marketing activity and access common assets in one place. With the Marketing Cloud, marketers can adapt to the new world of social marketing by deploying:
-- Social Listening - Real-Time Listening at Scale From 400+ Million Social
SourcesGain actionable insight and uncover marketing opportunities. By
delivering the most comprehensive coverage of conversations across the
web - including Facebook, Twitter, YouTube, LinkedIn, blogs, online
communities and more - Marketing Cloud customers can turn insight into
action. Marketing Cloud now supports a total of 17 languages for social
listening and with the launch of a new Apple native iOS app, social
listening is also available via mobile devices.
-- Social Content - Create Compelling Social PresencesCreate and deploy
social content to customers wherever they are on social networks,
websites and mobile devices. Customers can now add social components to
all content to maximize reach and leverage asset libraries to maintain
brand consistency. With more than 50 social applications available,
ranging from contests to video players to photo galleries, companies can
engage fans with powerful content.
-- Social Engagement - Connect With CustomersCompanies can now create scale
with workflow through integration with Salesforce. They are able to
respond and connect with customers on their channel of choice, build a
community of advocates by connecting with customers when and where they
are most engaged and spark conversations that extend beyond simple text
by attaching videos, images and links. Users can access exactly what
they need without sacrificing security through granular rights and
permissions.
-- Social Advertising - Amplify ContentManage and execute optimized social
ad campaigns, including sponsored stories and mobile newsfeed ads.
Companies now have the ability to turn engaging content into compelling
social ads and optimize them with demographics and KPIs, by leveraging
data to identify which ads and demographics deliver the best
performance.
-- Social Workflow and Automation - Organize Team ProcessesApply
sophisticated analysis and rules to organize the thousands of
conversations happening across the web by automatically routing relevant
social content for quick engagement and response. The Marketing Cloud
automatically populates social customer profiles, helping marketers
create relevant programs based on consumer interests to align sales and
improve customer service.
-- Social Measurement - Track Campaign ROIBusinesses can now track campaign
results in one dashboard and leverage real-time data to adapt campaigns
to be more effective, as well as create new campaigns and show exactly
how engagement is driving revenue or other conversions. Marketers can
create multiple, custom dashboards via a library of drag-and-drop
widgets to deliver relevant, actionable insight to everyone from the
community manager to the CMO.
Customer Success with the Salesforce Marketing Cloud
Fifty-five percent of the Fortune 100 and brands including Ford, Unilever, Carnival Cruise Lines, the National Football League and HP are managing their social marketing programs at scale and turning connections into customers for life with the Marketing Cloud.
Pricing and Availability
-- Salesforce Marketing Cloud is generally available today for customers,
starting at $5,000 per month.
-- Customers who purchase salesforce.com technologies should make their
purchase decisions based upon features that are currently available.
Additional Resources
-- Watch Dreamforce 2012 live on Salesforce Live at
http://facebook.com/dreamforce
-- Find more information on Salesforce Marketing Cloud at:
http://www.salesforce.com/marketingcloud
-- Like Salesforce Marketing Cloud on Facebook:
http://www.facebook.com/marketingcloud
-- Follow @Salesforce and @MarketingCloud on Twitter
About Dreamforce
Dreamforce 2012 is the world's largest vendor technology conference, welcoming more than 90,000 registered attendees to experience the power of the social revolution. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group, Jeff Immelt, CEO of General Electric, Gen. Colin Powell, former Secretary of State, Tony Robbins, Entrepreneur, Author & Peak Performance Strategist, and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways.
About salesforce.com
Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com's social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work and innovate.
-- Grow your business with the world's #1 sales app, Salesforce Sales Cloud
-- Deliver amazing customer service with the award-winning Salesforce
Service Cloud
-- Listen, engage, advertise, and measure social media marketing with the
Salesforce Marketing Cloud
-- Achieve breakthrough collaboration and productivity with Salesforce
Chatter
-- Align, motivate and drive performance with Salesforce Work.com
-- Build social and mobile cloud apps on the Salesforce Platform and extend
success with the world's leading enterprise app marketplace, the
AppExchange
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.
Copyright © 2012 salesforce.com, inc. All rights reserved. Salesforce, Chatter, Sales Cloud, Service Cloud, Marketing Cloud, Work.com, AppExchange, Salesforce Platform, and others are trademarks of salesforce.com, inc. Other names used herein may be trademarks of their respective owners.
[1] Gartner
http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webin
[2] eMarketer Forecast Sept 2011 http://www.emarketer.com/PressRelease.aspx?R=1008629]
SOURCE salesforce.com
Photo:http://photos.prnewswire.com/prnh/20050216/SFW105LOGO
http://photoarchive.ap.org/
salesforce.com
CONTACT: Joe Ciarallo, salesforce.com, +1-646-380-7368, jciarallo@salesforce.com
Web Site: http://www.salesforce.com