Global Launch of India's First Entertainment & Lifestyle Magazine - NOTCH

Global Launch of India's First Entertainment & Lifestyle Magazine - NOTCH

CHENNAI, September 21, 2012 /PRNewswire/ --

    - Kareena Kapoor on the Cover of Inaugural Edition

    - Available on the Web, iPad and Android Tablets

    NOTCH is India's first interactive, digital publication showcasing contemporary India
to a global audience. With a strong focus on entertainment, NOTCH showcases lifestyle
through fashion, design, art, food and travel. The engaging content is delivered through
state-of-the-art technology platforms and is available to subscribers on the web, iPad and
Android tablets.

    (Logo:
http://photos.prnewswire.com/prnh/20120921/204377)

    The inaugural issue of NOTCH has Bollywood superstar Kareena Kapoor as the cover girl.
Other key personalities include iconic fashion designer Manish Arora, artist Subodh Gupta,
India-inspired molecular gastronomist Gaggan Anand and interior designer Gauri Khan.

    Speaking about NOTCH, Chairman & CEO Pradeep Dadha, said, "We are proud to present our
vision of contemporary India in an exciting new medium that makes it available to
everyone, literally, at their fingertips. Whether on the iPad, Android tablet or the web,
anyone with internet access will now have a ready source of entertaining content about
India. Since we are, at the core, a technology-driven company, for us it was a product
waiting to happen. I am excited to present NOTCH to the global Indian audience, and we
expect it to be successful, especially with the large and thriving NRI communities
worldwide."

    Features of NOTCH include:

    - Interactive tools that allow readers to scroll, flip, swipe and navigate their way
through content

    - Embedded photo galleries allow for a limitless showcase of high-res images

    - Audio files with improved clarity of sound

    - Videos within the articles bring static content to life with superior audio-visual
options

    Addressing global concerns of distribution through an eco-friendly and futuristic
solution, NOTCH is the one-stop-shop for the global Indian. Relevant content and vibrant
photography at a very viable price point are key features that will ensure the magazine's
success.

    NOTCH, which recently launched a Facebook [http://www.facebook.com/notchmag ] page,
already has over 150,000 fans who have shown a keen interest in the magazine even before
its launch. This gives NOTCH a strong head start for subscriptions.

    About NOTCH Media Pvt. Ltd

    NOTCH Media Pvt. Ltd., established in 2011, is the media and entertainment flagship of
the Pradeep Dadha Group of Companies (PDGOC). PDGOC, a global $100M+, multi-vertical
e-commerce privately held corporate, acts as a holding company for a variety of sales,
marketing, media and entertainment companies. Headquartered in Chennai, the group caters
to consumers in more than 150 countries from centers in Malta, the UK, Singapore and the
US. With a multi-vertical portfolio of wholly owned brands of jewelry and fashion, the
PDGOC 'shared success' model encourages innovation and collaboration in the e-commerce
space. For more information, visit http://www.notchmag.com [http://www.notchmag.com ]

    Primary Media Contact: Neha Lidder, neha.lidder@notchmag.com

    Secondary Media Contact: Katya Cordeiro, katya.cordeiro@notchmag.com

    Photo:
    http://photos.prnewswire.com/prnh/20120921/204377

Photo:http://photos.prnewswire.com/prnh/20120921/204377
http://photoarchive.ap.org/
NOTCH Media Pvt. Ltd

CONTACT: PRN