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LionMaus Media(TM) Announces VOTE MY SHIRT OFF(TM) With Rock the Vote(TM)
A non-partisan, interactive initiative to encourage 18-29 year olds to register to vote.
JUPITER, Fla., Sept. 26, 2012 /PRNewswire/ -- LionMaus Media (http://www.lionmaus.com), an innovative, young South Florida creative agency today announced Vote My Shirt Off, an interactive web-based initiative to encourage eligible young Americans to register for the upcoming election using the Rock the Vote's Online Voter Registration widget. The event will culminate with a LIVE interactive webcast on October 4(th) at 6:00pm ET broadcast from the LionMaus studios in Jupiter, Florida.
(Logo: http://photos.prnewswire.com/prnh/20120926/FL81552LOGO )
Social media campaigns and nationwide online ads will drive people to visit http://www.VoteMyShirtOff.com where they can register to vote and get to know the (young & ridiculously attractive) Vote My Shirt Off crew. On October 4th at 6:00pm ET, a live webcast will show each new registrant's name as it is written on the skin of a member of the Vote My Shirt Off crew. As more people register, more skin will become available to be inked.
"It's like patriotic strip poker - but with a meaningful social impact," said Megan Hickey, Director of Strategy at LionMaus Media. Hickey, along with her co-founder of LionMaus, 29-year-old Creative Director Tiffany Freisberg, conceptualized Vote My Shirt Off because, "Most young Americans spend much of their everyday lives online - so we're bringing politics to where they're most comfortable."
A rich stream of playfully provocative photos and videos of the Vote My Shirt off crew will make the rounds on social networks including Facebook, Twitter, Tumblr and YouTube leading up to the webcast. "The last thing young adults want is to be preached to," said Freisberg. "Vote My Shirt Off is an edgy, tongue-in-cheek way of grabbing their attention and making the registration process simple."
Vote My Shirt Off is a non-partisan project aimed at 18-29 year olds in Florida and beyond. "It doesn't matter which candidate you're voting for," said Hickey, "It's just important to get out there and make your voice heard."
With only six weeks until the election, voter registration is crucial. Visit http://www.votemyshirtoff.com for more information and some great surprises.
About LionMaus:
LionMaus Media is a South Florida-based advertising and creative agency founded by two 'big city exiles' in 2012. LionMaus seeks to integrate traditional media with interactive and direct response so that clients can maximize their return on investment while having fun with their brand.
CONTACT: Karen Weber
917-420-0394
karen@lionmaus.com
SOURCE LionMaus Media
Photo:http://photos.prnewswire.com/prnh/20120926/FL81552LOGO
http://photoarchive.ap.org/
LionMaus Media
Web Site: http://www.lionmaus.com
LionMaus Media(TM) Announces VOTE MY SHIRT OFF(TM) With Rock the Vote(TM)
A non-partisan, interactive initiative to encourage 18-29 year olds to register to vote.
JUPITER, Fla., Sept. 26, 2012 /PRNewswire/ -- LionMaus Media (http://www.lionmaus.com), an innovative, young South Florida creative agency today announced Vote My Shirt Off, an interactive web-based initiative to encourage eligible young Americans to register for the upcoming election using the Rock the Vote's Online Voter Registration widget. The event will culminate with a LIVE interactive webcast on October 4(th) at 6:00pm ET broadcast from the LionMaus studios in Jupiter, Florida.
(Logo: http://photos.prnewswire.com/prnh/20120926/FL81552LOGO )
Social media campaigns and nationwide online ads will drive people to visit http://www.VoteMyShirtOff.com where they can register to vote and get to know the (young & ridiculously attractive) Vote My Shirt Off crew. On October 4th at 6:00pm ET, a live webcast will show each new registrant's name as it is written on the skin of a member of the Vote My Shirt Off crew. As more people register, more skin will become available to be inked.
"It's like patriotic strip poker - but with a meaningful social impact," said Megan Hickey, Director of Strategy at LionMaus Media. Hickey, along with her co-founder of LionMaus, 29-year-old Creative Director Tiffany Freisberg, conceptualized Vote My Shirt Off because, "Most young Americans spend much of their everyday lives online - so we're bringing politics to where they're most comfortable."
A rich stream of playfully provocative photos and videos of the Vote My Shirt off crew will make the rounds on social networks including Facebook, Twitter, Tumblr and YouTube leading up to the webcast. "The last thing young adults want is to be preached to," said Freisberg. "Vote My Shirt Off is an edgy, tongue-in-cheek way of grabbing their attention and making the registration process simple."
Vote My Shirt Off is a non-partisan project aimed at 18-29 year olds in Florida and beyond. "It doesn't matter which candidate you're voting for," said Hickey, "It's just important to get out there and make your voice heard."
With only six weeks until the election, voter registration is crucial. Visit http://www.votemyshirtoff.com for more information and some great surprises.
About LionMaus:
LionMaus Media is a South Florida-based advertising and creative agency founded by two 'big city exiles' in 2012. LionMaus seeks to integrate traditional media with interactive and direct response so that clients can maximize their return on investment while having fun with their brand.
CONTACT: Karen Weber
917-420-0394
karen@lionmaus.com
SOURCE LionMaus Media
Photo:http://photos.prnewswire.com/prnh/20120926/FL81552LOGO
http://photoarchive.ap.org/
LionMaus Media
Web Site: http://www.lionmaus.com