Ameyo Beefs up IVR Security With DTMF Masking
Poster: SySAdmin
Posted on October 1, 2012 at 5:42:01 AM
Ameyo Beefs up IVR Security With DTMF Masking
GURGAON, India, October 1, 2012 /PRNewswire/ --
Drishti's Ameyo Provides DTMF Masking for Enhanced IVR Transaction Security
Modern contact centers and enterprises provide their customers with a variety of
services through the use of capabilities such as IVR, Automated Dialers and CRM that aim
to simplify their lives. Such services include home delivery, online catalogues and even
online payment in the case of E-commerce. The concept of proactive customer engagement is
rapidly picking up with other verticals such as BFSI and entertainment amongst others.
(Logo:
http://photos.prnewswire.com/prnh/20120625/IND10048699)
These services bring business to the customer and such activities go far in enhancing
customer satisfaction. However, a small mismanagement could prove to be detrimental.
Imagine a situation where a customer is calling in to make a purchase or a bill payment.
The customer would have to input his details to the system which includes confidential
bank information such as his credit card details. The transaction is successful, however
after some time a complaint is lodged because the customer's information has been misused,
not by the service provider but by someone else. Transactions online or over the phone are
always at risk and while there are measures provided, not all of them can compensate for a
full protection. In this situation, the customer trusted the business where he conducted
his transaction with, or with the secure payment gateway which guarantees that the
confidential information is secured.
Sachin Bhatia, VP - New Business Development, Drishti-Soft said, "New modes of
transactions are on the rise, with both online and over the phone transactions taking a
huge chunk of consumer purchases, mainly due to the ease of use. However, the problem
comes in with security, a single blip could ruin a relationship and with the modern social
communities, this distrust could spread like wildfire. Employing the right transactional
security measures is critical for businesses that engage in heavy online and over the
phone transactions in order for them to give their customers some peace of mind and engage
in repeat purchases for future growth."
Ameyo's DTMF Masking from Drishti-Soft resolves this problem by ensuring that with
every transaction through an IVR system is safe and secure. The secure transaction is not
only compliant to PCI-DSS standards but ensures that no third party source gains access to
the inputs provided by customers for any misuse. This technology helps contact centers and
enterprises protect customers from tampering using their confidential information.
About Drishti:
Drishti offers communications solutions that empower enterprises and contact centers
to dynamically manage Business Processes, Interactions, Workforce and Service Levels on
emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence
Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS
(Software as a Service). Cutting-edge technologies from Drishti have been designed to add
value to the businesses and pave way for a structured growth.Their customers enjoy
significant increase in efficiency levels, reduction in operational costs, flexibility,
consistent user experience and a demonstrable ROI.
Primary Media Contact: Vijayendra Raj, pr@drishti-soft.com, 91-124-4771023
Photo:
http://photos.prnewswire.com/prnh/20120625/IND10048699
Photo:http://photos.prnewswire.com/prnh/20120625/IND10048699
http://photoarchive.ap.org/
Drishti - Soft Solutions Pvt Ltd
CONTACT: PRN
GURGAON, India, October 1, 2012 /PRNewswire/ --
Drishti's Ameyo Provides DTMF Masking for Enhanced IVR Transaction Security
Modern contact centers and enterprises provide their customers with a variety of
services through the use of capabilities such as IVR, Automated Dialers and CRM that aim
to simplify their lives. Such services include home delivery, online catalogues and even
online payment in the case of E-commerce. The concept of proactive customer engagement is
rapidly picking up with other verticals such as BFSI and entertainment amongst others.
(Logo:
http://photos.prnewswire.com/prnh/20120625/IND10048699)
These services bring business to the customer and such activities go far in enhancing
customer satisfaction. However, a small mismanagement could prove to be detrimental.
Imagine a situation where a customer is calling in to make a purchase or a bill payment.
The customer would have to input his details to the system which includes confidential
bank information such as his credit card details. The transaction is successful, however
after some time a complaint is lodged because the customer's information has been misused,
not by the service provider but by someone else. Transactions online or over the phone are
always at risk and while there are measures provided, not all of them can compensate for a
full protection. In this situation, the customer trusted the business where he conducted
his transaction with, or with the secure payment gateway which guarantees that the
confidential information is secured.
Sachin Bhatia, VP - New Business Development, Drishti-Soft said, "New modes of
transactions are on the rise, with both online and over the phone transactions taking a
huge chunk of consumer purchases, mainly due to the ease of use. However, the problem
comes in with security, a single blip could ruin a relationship and with the modern social
communities, this distrust could spread like wildfire. Employing the right transactional
security measures is critical for businesses that engage in heavy online and over the
phone transactions in order for them to give their customers some peace of mind and engage
in repeat purchases for future growth."
Ameyo's DTMF Masking from Drishti-Soft resolves this problem by ensuring that with
every transaction through an IVR system is safe and secure. The secure transaction is not
only compliant to PCI-DSS standards but ensures that no third party source gains access to
the inputs provided by customers for any misuse. This technology helps contact centers and
enterprises protect customers from tampering using their confidential information.
About Drishti:
Drishti offers communications solutions that empower enterprises and contact centers
to dynamically manage Business Processes, Interactions, Workforce and Service Levels on
emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence
Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS
(Software as a Service). Cutting-edge technologies from Drishti have been designed to add
value to the businesses and pave way for a structured growth.Their customers enjoy
significant increase in efficiency levels, reduction in operational costs, flexibility,
consistent user experience and a demonstrable ROI.
Primary Media Contact: Vijayendra Raj, pr@drishti-soft.com, 91-124-4771023
Photo:
http://photos.prnewswire.com/prnh/20120625/IND10048699
Photo:http://photos.prnewswire.com/prnh/20120625/IND10048699
http://photoarchive.ap.org/
Drishti - Soft Solutions Pvt Ltd
CONTACT: PRN