Turkcell Launches the Most Advanced Mobile Wallet Solution that Works on all Mobile Phones

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October 4, 2012
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Turkcell Launches the Most Advanced Mobile Wallet Solution that Works on all Mobile Phones

ISTANBUL, October 4, 2012 /PRNewswire/ --

    Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in
Turkey has developed the most advanced mobile wallet solution in the world, Turkcell
Wallet, offering all innovative solutions on a single commerce and payment platform.

    (Logo:
http://photos.prnewswire.com/prnh/20120614/537932-b )

    (Photo:
http://photos.prnewswire.com/prnh/20121004/567246 )

    Being a global first with its feature that enables physical or online shopping by just
using the mobile phone number, instead of the credit card; Turkcell Wallet is a SIM based
application, working on all mobile phones. The transactions can be initiated through the
SIM menu on all phones, or with a native application on smartphones, and it supports
contactless payment on NFC-enabled phones. This unique service is also available for all
Turkcell customers, whether they are bank customers or not. Turkcell makes Turkcell Wallet
readily available for 28 million Turkcell subscribers from day one to provide the simple
and secure mobile transaction experience 24/7. The features of Turkcell Wallet can be
summarized as follows:

       
        1) Simple, secure, and fast payment through the mobile:
        2) E-commerce payments: By simply using a mobile phone number during online
          shopping with participating websites through cards on Turkcell Wallet.
        3) Contactless payment: Via NFC-enabled handsets at contactless acceptance
          points.
        4) Face to face payments: Very soon, by simply entering mobile phone numbers on
          a POS device at participating stores to complete payments through cards on Turkcell
          Wallet.
        5) Mobile Banking:
        6) Money Transfers: Enables cash transfer to any person's mobile number 24/7
          without requiring a bank account.
        7) Air-time top-up: To any Turkcell prepaid account within seconds.
        8) Purchasing Package Options: Easy purchase of voice, SMS, data or bundle
          packages.
        9) Utility payments: Very soon, it will be possible to pay Turkcell invoices,
          utility bills and those of other participating institutions.
          10) Mobile loyalty program:
          11) Offers and coupons: The offers tailored to the personal needs and location
          based services of various shopping and daily offer websites can be viewed and
          purchased simultaneously.

    Turkcell CEO Sureyya Ciliv commented that "Mobile communication technologies change
the way of doing business and reshape the world, while finance and banking take the lead
in this rapid adaption. Investing in mobile payment systems and collaborating with banks
since 2008, we have introduced global firsts and become the driving force of this change
in Turkey. Turkcell Wallet is unique and revolutionary and all that we need, by providing
all offers on a single commerce and payment platform with its simple, secure, and
user-friendly interface. Turkcell Wallet will open the door to a new era in shopping and
e-commerce as an inventive commercial platform where all of Turkey's leading brands and
banks will be available."

    Turkcell Chief New Technology Business Officer Cenk Bayrakdar commented that "We
believe that Turkcell Wallet, which we initially developed in collaboration with Garanti
Bank, and which will shortly see the participation of 13 other banks, will become
indispensable for our customers. Turkcell Wallet brings together the participating banks,
MasterCard's secure infrastructure, and Turkcell's technology to combine mobile payment,
mobile banking, and mobile loyalty programs in a single service to let our customers leave
their wallets at home. Now your mobile becomes your wallet."

    ABOUT TURKCELL WALLET

    Turkcell Wallet is the most advanced mobile wallet solution in the world, offering all
innovative solutions on a single platform, and which is compatible with all mobile phones
and can be used by all Turkcell subscribers; whether they are bank customers or not.
Having been designed based on the physical wallet; Turkcell customers can activate
Turkcell Wallet by adding their cards by a single SMS, or by loading cash to their wallets
through Garanti ATMs or Turkcell Communication Centers ("TCC"). Additionally, contactless
Akbank, Garanti Bank, Denizbank, and Yapi Kredi Bank cards that have a MasterCard/Maestro
logo can be identified on Turkcell Wallet, as well as Cep-T Paracard and Cep-T Neo prepaid
cards sold at TCCs.

    ABOUT TURKCELL

    Turkcell is the leading communications and technology company in Turkey, with 34.7
million subscribers and a market share of approximately 53% based on June 30, 2012
results. Turkcell is a leading regional player, with market leadership in five of the nine
countries in which it operates with its approximately 65.8 million subscribers as of June
30, 2012. It has become one of the first among the global operators to have implemented
HSPA+. It has achieved up to 43.2 Mbps speed using the Dual Carrier technology, and is
continuously working to provide the latest technology to its customers, e.g. 84 Mbps in
the near future. Turkcell reported a TRY2.6 billion (US$1.4 billion) net revenue with
total assets of TRY17.4 billion (US$9.6 billion) as of June 30, 2012. It has been listed
on the NYSE and the ISE since July 2000, and is the only NYSE-listed company in Turkey.
Read more at http://www.turkcell.com.tr

       
        For further information please contact Turkcell
        Nihat Narin
        Division Head of Investor and International
        Media Relations
        Tel: + 90-212-313-1244
        Email: nihat.narin@turkcell.com.tr

        Banu Uzgur
        International Media Relations Manager
        Tel: + 90-212-313-1506
        Email: banu.uzgur@turkcell.com.tr
        investor.relations@turkcell.com.tr

    You can now follow the most up-to-date Turkcell developments on twitter by clicking on
the link below.

    http://twitter.com/TurkcellNews

    Photo:
    http://photos.prnewswire.com/prnh/20120614/537932-b

    http://photos.prnewswire.com/prnh/20121004/567246

Photo:http://photos.prnewswire.com/prnh/20120614/537932-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20121004/567246
http://photoarchive.ap.org/
Turkcell

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