Leading Industry Analyst Firm Names QuestBack as Niche Player in 2012 Social CRM Magic Quadrant

Leading Industry Analyst Firm Names QuestBack as Niche Player in 2012 Social CRM Magic Quadrant

OSLO, Norway, October 5, 2012 /PRNewswire/ --

    QuestBack [http://www1.questback.com ], a global leader in enterprise feedback
management [http://www1.questback.com/solutions.html ] (EFM) and social customer
relationship management (CRM), today announced it has been positioned by Gartner, Inc. as
a Niche player in the 2012 Magic Quadrant for Social CRM, 2012.[1]

    (Logo:
http://photos.prnewswire.com/prnh/20120723/546197 )

    According to the Gartner Magic Quadrant report published on September 27, 2012 and
authored by Adam Sarner and Ed Thompson: "Social CRM works only if users voluntarily
participate in communities, and they will do so only if they receive benefits. At the same
time, the enterprise needs to realize measurable benefits; otherwise, it makes no sense to
expend resources on social CRM. For the enterprise, social CRM applications increase
profitability or another measure of value by building trust, gaining customer insight,
differentiating products or services and increasing sales."

    Gartner evaluates vendors based on completeness of vision and the ability to execute
on that vision, and have raised the bar for inclusion in this year's report.

    "We are delighted to be recognized by Gartner for our work in Social CRM," says
QuestBack CEO Ivar Kroghrud. "Our quest is to create the winners of the experience
economy. Social channels - along with local and mobile - are of increasing importance to
our clients, and provide an amazing opportunity to build lasting, mutually-beneficial
relationships between brands and consumers."

    About QuestBack

    QuestBack is a global leader in enterprise feedback management
[http://www1.questback.com/solutions.html ], customer experience management, Social CRM,
and market research solutions [http://www1.questback.com/solutions/online-research.html ].
The company's SaaS-based feedback and dialogue solutions
[http://www1.questback.com/products.html ] enable organisations to gain actionable insights
and build stronger relationships with customers and employees. More than 4,000 global
customers [http://www1.questback.com/references.html ] - including Volvo, Ernst & Young,
Coca-Cola, Microsoft and Bosch - rely on QuestBack to increase customer and employee
satisfaction through real-time feedback. Founded in 2000, QuestBack is headquartered in
Oslo, Norway and privately held with 19 offices worldwide. For more visit:
http://www1.questback.com/questback.html.

    Follow QuestBack on Twitter [http://twitter.com/questback ] | Facebook
[https://www.facebook.com/questback ] |Friends of Feedback Blog
[http://www.friendsoffeedback.com ]

    Find us at an upcoming event: http://www1.questback.com/news/events.html

    The Magic Quadrant by Gartner, Inc.

    Gartner does not endorse any vendor, product or service depicted in our research
publications, and does not advise technology users to select only those vendors with the
highest ratings. Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact. Gartner disclaims
all warranties, expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.

    --------------------------------------------------

    1. Gartner, Inc. "Gartner Magic Quadrant for Social CRM, 2012," Adam Sarner et al.,
27th September, 2012

       
        Contact Details:

        Kim Karelis
        LEWIS PR
        Phone: +1-617-226-8840
        Email: QuestBack@lewispr.com

    Photo:
    http://photos.prnewswire.com/prnh/20120723/546197

Photo:http://photos.prnewswire.com/prnh/20120723/546197
http://photoarchive.ap.org/
QuestBack AS