The purpose of this report is to provide a market analysis of the opportunities and
challenges for emerging optically functional films used in displays over the next eight
years. In this report, we examine the latest products, strategies, and technical
developments of the industry. For example, we identify where new optical film products are
likely to help grow addressable markets for different types of displays versus
market-dominant LCDs, and where new films for LCDs may help these struggling displays
maintain profitability.
Note that hard coatings and other coatings designed to improve the durability of the
displays are also commonly found on the front surface of most displays, but these coatings
are not optically functional and so they are excluded from the analysis in this report.
(Of course, they must be as optically transparent as possible, but they do not perform a
particular optical function.) In addition, this report also includes NanoMarkets
[http://www.researchmoz.us/publisher/nanomarkets-22.html ]' assessments of the strategies
of leading or influential firms active in the optically functional coating/film space and,
as always with NanoMarkets reports, this report contains granular, eight-year forecasts of
optical films and coatings in volume (by area coated) and value terms, broken out by
application.
End-use display markets [http://www.researchmoz.us/display-market.htm ] covered
include LCDs, OLEDs, e-paper displays, and plasma displays, broken out by mobile computing
devices (smartphones, tablets, notebooks, etc.), TVs, computer monitors, and others.
Optical film/coating products covered include antiglare/antireflection, color/contrast
enhancement, privacy films, reflectors, diffusers, prism and brightness enhancement films,
reflective polarizers, multifunctional BLU films, and polarizer films.
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