Jumeirah Group, the global luxury hospitality management group and a member of Dubai
Holding, has a legacy of supporting Breast Cancer Awareness and, now that the Group's
portfolio has doubled in size, this year's awareness activities are taking place over
three continents.
The most visible form of support is the "pinking" of some of the Group's hotels in
cities such as Dubai, Abu Dhabi, Mallorca and Shanghai, where the landmark buildings are
lending their facade to the pink ribbon campaign.
Burj Al Arab, the World's most luxurious hotel, is inviting the public to nominate a
price for an exclusive, one-of-a-kind 24-carat rose gold iPad created especially for the
cause, with an engraved pink ribbon and the hotel's logo. At the end of October, this
unique Pink iPad will be sold to the person who has offered the largest nomination for the
rose gold iPad on the hotel's Facebook page, with all proceeds going towards Breast Cancer
Awareness initiatives.
Several entities within Jumeirah Group have organised free clinics and awareness
activities open to female colleagues, including scans, talks, consultations and
information sessions. Some have combined it with pampering sessions where colleagues had a
choice of a short reflexology treatment, a nail treatment or a massage.
In Wild Wadi Waterpark in Dubai, the weekly Ladies' Nights - where the waterpark is
open exclusively to female guests and all operations are undertaken by female colleagues -
are the perfect opportunity to invite a medical team from the Pink Caravan to offer
on-site medical consultations to the waterpark's guests.
Other fundraising activities taking place across Jumeirah Hotels & Resorts include
pink promotions, such as an afternoon tea, special mocktails, as well as pink macaroons,
cakes and cupcakes. The new Talise in Jumeirah Emirates Towers also developed special
offers for female guests wearing pink to their gym sessions or spa treatments.
PR Contact:
Director of External Communications
Jumeirah Group Corporate Communications
PO Box 214159
Dubai
United Arab Emirates
+971-4-364-7849 http://www.jumeirah.com