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TagMan Launches STREAM[TM], its Global Partner Program to Help Partners and Clients Master the Complexities of Marketing and Ecommerce Data
LONDON, October 17, 2012 /PRNewswire/ --
TagMan [http://eu.tagman.com ], the most used, most advanced and most proven Tag
Management and Marketing Data Platform, today announced the launch of its new Global
partner program, STREAM[TM].
The STREAM Global partner program [http://eu.tagman.com/STREAM ] is built on TagMan's
unrivalled understanding of its partners' needs and enables its partners to master the
complexities of marketing and ecommerce data by allowing TagMan's partners' tags to be
integrated into the TagMan solution to jointly improve their customer offering.
TagMan now supports the largest and most robust portfolio of digital marketing
services, helping to improve the performance, data quality and efficiency of partners' and
clients' tagging, analytics and marketing initiatives. Of the 250 websites and 5000 unique
digital service tags TagMan currently supports, over 100 partner companies have already
certified their solutions' multiple tags via STREAM.
STREAM is open to best-of-breed application providers; marketing and analytics
agencies; and CRM, marketing and ecommerce platforms. Partners seeking streamlined tag
implementations, reliable real-time data collection and clean, cross-channel marketing
data from an independent source have already applied for program certification.
Once partners are certified on STREAM they gain instant access to TagMan's newly
launched 'Drag-&-Tag' library that reduces the complexity of managing multiple marketing
and analytics technologies for advertisers by automating the integration of partner tags
into the TagMan platform.
As a result STREAM allows TagMan's partners to develop new business opportunities and
help improve the performance and efficiency of their marketing technology, tagging and
analytics initiatives. Benefits of becoming a certified STREAM partner also include:
- Drive revenue - increased visibility and access to TagMan's customers and
prospects.
- Joint marketing - leverage opportunities to run campaigns with TagMan.
- Ongoing tag support - certification ensures Partner tags will not only be
tested, but any updates will be fully supported.
- Optimal tag performance - faster loading, improved stability, better data
collection.
- Easy cross-platform coverage - whether Partners' customers are on their
laptop, smartphone or tablet, TagMan can fire their tags for complete data collection.
- Happier customers - reduced implementation efforts, easier management of tags
& reduced risk of tags slowing the page.
Alex Rodriguez, SVP of Global Partnerships at TagMan, said: "The growth of STREAM is
great for our partners and ecosystem; so whether a company's focus is ecommerce, web
analytics, search engine marketing, email marketing, rich media, mobility, optimisation or
even the offline channels - TagMan can help your customers gain real-time, clear and
unbiased visibility into marketing performance."
"The growth of our STREAM program and certification milestones are proof of our
commitment to an open, self-service tag management platform," says Jon Baron, CEO of
TagMan. "TagMan can help facilitate stellar execution of digital initiatives and dramatic
marketing ROI through real-time, clear and unbiased visibility into the customer's
journey."
TagMan's current partners include:
Marin Software Evidon Criteo Linkshare
Netmining Foresee Cardinal Path Webtrends
Chango RadiumOne Channeladvisor SaleCycle
Yahoo Genome Sojern IgnitionOne Cross Pixel Media
Buysight Longboard Media Cognitive Match Acquisio
Causata Let's Gift It Webgains SiteScout
Turn Mercent ReTargeter SDL Alterian
Partner testimonials:
Scott Meyer, CEO of Evidon, says: "We are proud to be partners of TagMan and we are
impressed with their smart, proactive approach to privacy control. Our collaboration
ensures that both companies' clients are well positioned to comply with the current EU
ePrivacy Directives and global AdChoices programs as they greatly simplify the way they
manage all tags on their sites."
Vincent Meyer, Director of Corporate Development and Partnerships at Criteo, says:
"TagMan has been an important partner to Criteo, enabling smooth, fast implementations and
improved data collection when integrating and running our code for joint clients."
Rupert Staines, European MD of RadiumOne, says: "We're delighted to announce our new
partnership with TagMan. It's a company that has built a great reputation and has blazed a
trail for innovation in the tag management arena. TagMan has optimised the tagging process
and has discovered new ways to accurately track consumers' online paths to conversions. We
look forward to combining its expertise with our own, unique online advertising solution,
and providing new insights to the digital planning process as well as improved performance
to advertising campaigns across the globe."
Dean Vegliante, General Manager, Netmining says "The complexities and sensitivities
surrounding tagging are and will be a hot topic of conversation with our clients - and a
critical component of building quality audiences. Our partnership with TagMan allows for
easier and safer tag management for everyone involved."
About TagMan:
TagMan is the most used, most advanced and most proven Tag Management and Marketing
Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to
master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With
Tagman, clients can efficiently manage and unify tag based technologies to produce one
independent stream of clean marketing data from all channels. More than 250 enterprise
websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG,
Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the
go-to partner for achieving dramatic marketing ROI through effective marketing execution
and a clear view of the entire consumer journey. Clients include Travelocity, Virgin
Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. Find out more at
http://www.tagman.com
Find out more about joining STREAM at http://eu.tagman.com/STREAM
Media Contacts:
Mihiri Bonney / Nick Jones
+44(0)203-301-5353
firstname.lastname@propellergroup.com
TagMan
TagMan Launches STREAM[TM], its Global Partner Program to Help Partners and Clients Master the Complexities of Marketing and Ecommerce Data
LONDON, October 17, 2012 /PRNewswire/ --
TagMan [http://eu.tagman.com ], the most used, most advanced and most proven Tag
Management and Marketing Data Platform, today announced the launch of its new Global
partner program, STREAM[TM].
The STREAM Global partner program [http://eu.tagman.com/STREAM ] is built on TagMan's
unrivalled understanding of its partners' needs and enables its partners to master the
complexities of marketing and ecommerce data by allowing TagMan's partners' tags to be
integrated into the TagMan solution to jointly improve their customer offering.
TagMan now supports the largest and most robust portfolio of digital marketing
services, helping to improve the performance, data quality and efficiency of partners' and
clients' tagging, analytics and marketing initiatives. Of the 250 websites and 5000 unique
digital service tags TagMan currently supports, over 100 partner companies have already
certified their solutions' multiple tags via STREAM.
STREAM is open to best-of-breed application providers; marketing and analytics
agencies; and CRM, marketing and ecommerce platforms. Partners seeking streamlined tag
implementations, reliable real-time data collection and clean, cross-channel marketing
data from an independent source have already applied for program certification.
Once partners are certified on STREAM they gain instant access to TagMan's newly
launched 'Drag-&-Tag' library that reduces the complexity of managing multiple marketing
and analytics technologies for advertisers by automating the integration of partner tags
into the TagMan platform.
As a result STREAM allows TagMan's partners to develop new business opportunities and
help improve the performance and efficiency of their marketing technology, tagging and
analytics initiatives. Benefits of becoming a certified STREAM partner also include:
- Drive revenue - increased visibility and access to TagMan's customers and
prospects.
- Joint marketing - leverage opportunities to run campaigns with TagMan.
- Ongoing tag support - certification ensures Partner tags will not only be
tested, but any updates will be fully supported.
- Optimal tag performance - faster loading, improved stability, better data
collection.
- Easy cross-platform coverage - whether Partners' customers are on their
laptop, smartphone or tablet, TagMan can fire their tags for complete data collection.
- Happier customers - reduced implementation efforts, easier management of tags
& reduced risk of tags slowing the page.
Alex Rodriguez, SVP of Global Partnerships at TagMan, said: "The growth of STREAM is
great for our partners and ecosystem; so whether a company's focus is ecommerce, web
analytics, search engine marketing, email marketing, rich media, mobility, optimisation or
even the offline channels - TagMan can help your customers gain real-time, clear and
unbiased visibility into marketing performance."
"The growth of our STREAM program and certification milestones are proof of our
commitment to an open, self-service tag management platform," says Jon Baron, CEO of
TagMan. "TagMan can help facilitate stellar execution of digital initiatives and dramatic
marketing ROI through real-time, clear and unbiased visibility into the customer's
journey."
TagMan's current partners include:
Marin Software Evidon Criteo Linkshare
Netmining Foresee Cardinal Path Webtrends
Chango RadiumOne Channeladvisor SaleCycle
Yahoo Genome Sojern IgnitionOne Cross Pixel Media
Buysight Longboard Media Cognitive Match Acquisio
Causata Let's Gift It Webgains SiteScout
Turn Mercent ReTargeter SDL Alterian
Partner testimonials:
Scott Meyer, CEO of Evidon, says: "We are proud to be partners of TagMan and we are
impressed with their smart, proactive approach to privacy control. Our collaboration
ensures that both companies' clients are well positioned to comply with the current EU
ePrivacy Directives and global AdChoices programs as they greatly simplify the way they
manage all tags on their sites."
Vincent Meyer, Director of Corporate Development and Partnerships at Criteo, says:
"TagMan has been an important partner to Criteo, enabling smooth, fast implementations and
improved data collection when integrating and running our code for joint clients."
Rupert Staines, European MD of RadiumOne, says: "We're delighted to announce our new
partnership with TagMan. It's a company that has built a great reputation and has blazed a
trail for innovation in the tag management arena. TagMan has optimised the tagging process
and has discovered new ways to accurately track consumers' online paths to conversions. We
look forward to combining its expertise with our own, unique online advertising solution,
and providing new insights to the digital planning process as well as improved performance
to advertising campaigns across the globe."
Dean Vegliante, General Manager, Netmining says "The complexities and sensitivities
surrounding tagging are and will be a hot topic of conversation with our clients - and a
critical component of building quality audiences. Our partnership with TagMan allows for
easier and safer tag management for everyone involved."
About TagMan:
TagMan is the most used, most advanced and most proven Tag Management and Marketing
Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to
master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With
Tagman, clients can efficiently manage and unify tag based technologies to produce one
independent stream of clean marketing data from all channels. More than 250 enterprise
websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG,
Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the
go-to partner for achieving dramatic marketing ROI through effective marketing execution
and a clear view of the entire consumer journey. Clients include Travelocity, Virgin
Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. Find out more at
http://www.tagman.com
Find out more about joining STREAM at http://eu.tagman.com/STREAM
Media Contacts:
Mihiri Bonney / Nick Jones
+44(0)203-301-5353
firstname.lastname@propellergroup.com
TagMan