New iPhone app Makes Team Collaboration on the Move Easier and Faster
LONDON, October 18, 2012 /PRNewswire/ --
FCG's MindLink for iPhone brings Microsoft Lync Persistent Group Chat to
iPhone business users
Formicary Collaboration Group [http://www.fcg.im ], (FCG) a provider of team based
social collaboration [http://www.fcg.im/MindLink-Social-Collaboration-Platform.aspx ]
solutions, is making it easier for iPhone business users to remain productive and informed
while on the move with the launch of a new social collaboration app.
Based on FCG [http://www.fcg.im ]'s social collaboration platform MindLink
[http://www.fcg.im/MindLink-Social-Collaboration-Platform.aspx ], the app brings
Persistent Group Chat to the iPhone and, for the first time, allows multiple live
conversations to be streamed simultaneously on a single iPhone screen - making it easier
and faster to view discussions and collaborate with others.
By filtering out distracting, less relevant chatter, MindLink
[http://www.fcg.im/MindLink-Social-Collaboration-Platform.aspx ] for iPhone means that
mobile users - who are typically short of time - can stay on top of those discussions that
are of upmost importance. Additionally, notifications can be set to alert users when a
message from a particular group has been generated, eliminating the burden of sifting
through less important messages.
As well as facilitating collaboration remotely via Persistent Group Chat, MindLink
[http://www.fcg.im/MindLink-Social-Collaboration-Platform.aspx ] for iPhone can provide a
single interface to the information within an organisation's other business applications
such as the CRM, project management system or trading system. Removing the need to launch
a separate app for each business application simplifies and centralises how users stay up
to date with the latest events and transactions generated by these systems while on the
move, so that they can respond accordingly in a timely manner. Furthermore, installing a
single app to access multiple information sources in this way lessens the burden on IT
teams charged with supporting the mobile applications.
"A person's attention span differs according to the device they are working on," says
Daanish Khan, head of marketing and strategy, Formicary Collaboration Group
[http://fcgmindlink.com ]. "Smartphone users tend to have a short timeframe in which to
view messages - whether they are grabbing two minutes before a meeting or in a cab. In
order to make best use of their time, they need to focus on the content that is of most
importance and not be distracted with less urgent discussions. With this in mind, MindLink
[http://www.fcg.im/MindLink-Social-Collaboration-Platform.aspx ] for iPhone has been
developed to help teams remain in productive and in control at all times, regardless of
location or circumstances."
As MindLink [http://www.fcg.im/MindLink-Social-Collaboration-Platform.aspx ] leverages
Persistent Group Chat, a component of Microsoft Lync 2010 and Microsoft Office
Communications Server 2007 R2, users do not need to invest in a completely new technology
in order to become more collaborative.
Formicary Collaboration Group (FCG) is a provider of team-based collaboration
solutions. FCG's MindLink software leverages existing knowledge and communication assets
to enable users to consume and share information and ideas, delivered through a next
generation user experience providing best of breed Enterprise 2.0 and social features, and
accessible on any device for today's increasingly mobile workforce. The team behind FCG
has more than ten years' experience working with many medium to large sized businesses,
facilitating better collaboration for both internal and external users.
FCG is a Microsoft Gold Partner and RIM Alliance Member. FCG solutions are fully
compatible with Microsoft Lync 2010 and Microsoft Office Communications Server 2007 R2.
iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.
Formicary Collaboration Group
CONTACT: For more information, please contact: Angeline Cheng, Formicary Ltd, +44(0)20-7920-7106, angeline.cheng@formicary.net; Jillian Alexander, +44(0)7949-602484, jillian@alexander-pr.co.uk; Kate Alexander, +44(0)7788-584413, kate@alexander-pr.co.uk