Amazon's LOVEFiLM Arrives on Kindle Fire

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October 25, 2012
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Amazon's LOVEFiLM Arrives on Kindle Fire

LONDON, October 25, 2012 /PRNewswire/ --

           Thousands of movies and TV shows from LOVEFiLM available on the all-new

                 Kindle Fire HD and Kindle Fire with one month free trial

           Watch List lets users create an unlimited streaming playlist that can be

                                accessed anytime, anywhere

         X-Ray for Movies lets users interact with the movie through one-touch access

                            to Internet Movie Database (IMDb)

           Whispersync technology gives seamless multi-platform viewing experience

    From today, LOVEFiLM, an Amazon company and Europe's leading film subscription
service, will offer thousands of movies and TV shows available for streaming on the
all-new Kindle Fire HD and Kindle Fire, including Tinker Tailor Soldier Spy, Karate Kid
and Gnomeo and Juliet.

    Kindle Fire HD is already the top seller on Amazon worldwide and offers an enhanced
viewing experience through its stunning customised HD display, the fastest Wi-Fi, dual
stereo speakers and exclusive Dolby audio, powerful processor and graphics engine and 11
hours of battery life.

    LOVEFiLM is deeply integrated with the all-new Kindle Fire HD and Kindle Fire and
allows users to instantly stream and interact with thousands of movies and TV shows using
Kindle's sophisticated features to enhance the viewing experience, including:

    WATCH LIST

    Users can plan their viewing experiences by creating an unlimited playlist of movies
and TV shows which can be accessed on demand at the users' convenience.

    WHISPERSYNC TECHNOLOGY

    Powers the LOVEFiLM Pause and Resume function that keeps track of the last location in
a video so viewing can be resumed from exactly the same spot on any LOVEFiLM device. This
means film fans can, for example, start watching something on their Kindle Fire HD, pause
the movie or TV show, and return to it on the PS3, without having to search for their
place.

    X-RAY FOR MOVIES

    "X-Ray for Movies", is a new feature that revolutionises the movie experience by
bringing the power of IMDb directly to movies on Kindle Fire and Kindle Fire HD,
accessible with a simple tap.

    Without ever leaving the movie, customers can look up any actor in the scene or movie,
see what other movies they have been in and view photos, biographies and more. X-Ray for
Movies is exclusive to the Amazon ecosystem.

    IMDb, an Amazon company for 14 years, is the #1 movie website in the world with more
than 160 million monthly unique visitors worldwide.

    Both the all-new Kindle Fire HD and Kindle Fire will come with a month's free
subscription for new LOVEFiLM users in the UK. These users will be able to login to
LOVEFiLM quickly and easily using their Amazon account details. In the near future,
existing LOVEFiLM members will also be able to link their accounts together, creating a
simpler single login experience.

    Jim Buckle, Managing Director at LOVEFiLM, said:

    "Every Kindle Fire HD and Kindle Fire in the UK comes with seamless integration of
LOVEFiLM, giving users access to thousands of movies and TV shows. This is a huge moment
for LOVEFiLM and continues to expand our multi-platform offering - delivering the very
best content onto the most popular devices, which can only be great news for film and TV
fans."

    Jorrit Van der Meulen, VP Kindle, Amazon EU, added:

    "The minute customers turn on their Kindle Fire HD they will have instant access to
our vast content ecosystem of apps, games, songs, books and magazines, plus thousands of
fantastic movies and TV shows from LOVEFiLM. When combined with our unmatched
cross-platform interoperability and standard-setting customer service, we're sure UK
customers will love Kindle Fire HD and Kindle Fire."

    The all-new Kindle Fire HD is only GBP159 and is available now at
http://www.amazon.co.uk/kindlefirehd.

    The new, latest-generation Kindle Fire is only GBP129 and is available at
http://www.amazon.co.uk/kindlefire.

LOVEFiLM

CONTACT: LOVEFiLM Corporate PR Enquiries: Ben Simons or Eleanor Williamson, M:Communications, Tel. +44(0)20-7920-2340, simons@mcomgroup.com / williamson@mcomgroup.com; LOVEFiLM Consumer & Trade PR Enquiries: Mischief, Tel. +44(0)20-3128-6600, lovefilm@mischiefpr.com

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