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Celebrus Technologies Announces New Digital Big Data Feed
LONDON, October 26, 2012 /PRNewswire/ --
- Celebrus Technologies expands partnership with Teradata to provide the
ultimate in digital big analytics with Teradata Aster -
Celebrus Technologies, http://www.celebrus.com, provider of tag-free multi-channel
digital big data [http://www.celebrus.com/solutions/digital-big-data-feed ] software,
today announces an expanded partnership with Teradata (NYSE: TDC) and its capability to
feed highly detailed, individual-level online data directly into the Teradata Aster
MapReduce Platform. Through this ground-breaking capability to analyse granular and
complete digital channel data on the industry's leading discovery platform, organisations
will be able to draw more accurate conclusions that can change their business.
Celebrus' unique software already feeds individual-level behavioural data from
multiple online channels, including websites, social media and mobile apps, directly into
Teradata's Integrated Channel Intelligence solution in near real-time. The addition of a
Celebrus digital big data feed into the Teradata Aster platform brings greater flexibility
and choice to organisations keen to analyse the huge amounts of customer data collected
from multiple channels.
Celebrus captures highly granular and complete data including each click, keystroke,
key value, text change, mouse-over, scroll and object in the page. The tag-free and
configuration-free nature of the software means that organisations can be up and running
on their new big data platform very quickly.
The Teradata Aster MapReduce Platform delivers a powerful solution for storing,
processing, and building big analytics. It puts data science in the hands of business
users without requiring specialised new skills and without the complexity of traditional
alternatives. Teradata Aster makes MapReduce accessible to every enterprise by coupling
MapReduce with standard SQL to deliver analytics through the patented Aster
SQL-MapReduce(R) framework that embeds MapReduce analytic processing with data stores for
analytics on multi-structured data sources and types to deliver new analytic capabilities
with breakthrough performance and scalability.
Organisations that incorporate digital data into their big data architecture have the
increased capacity to drive real-time personalisation
[http://www.celebrus.com/solutions/real-time-personalisation ]; access detailed single
customer views; increase their customer intelligence and analytics; streamline their
multi-channel communications; accurately allocate marketing spend; build marketing
attribution models; and optimise their cross-channel sales opportunities.
Katharine Hulls, VP Marketing at Celebrus Technologies comments, "The drive to extract
real and actionable business insight from big data is accelerating. As organisations
increasingly look to collate multiple sources of data within highly functional analytical
platforms such as Teradata Aster MapReduce, we are staying at the forefront by expanding
our data delivery choices to fulfil the needs of this emerging market sector. The Teradata
Aster MapReduce Platform is optimised specifically for big data analytics, which
complements the highly granular nature of our individual-level online customer
intelligence data collection and delivery perfectly."
Tasso Argyros, Co-President, Teradata Aster comments, "Organisations are struggling
with managing customer interactions across digital marketing channels, and integrated
marketing channel analyses are critical in successfully managing customer interactions.
Celebrus enables the integration of detailed, multi-channel digital interaction data into
Teradata Aster's discovery platform so organisations can better understand their customer
behaviour and improve customer interactions."
Gary Angel, President of digital measurement and data analytics consultancy Semphonic
comments, "For businesses serious about online, the shift to big data platforms to support
digital marketing is a foregone conclusion. But the challenges on both the data collection
and analysis fronts are daunting. This pairing of Celebrus' highly robust and easy to
implement big data collection infrastructure with Teradata Aster's powerful analytics
engine with rich SQL support, dramatically reduces the time-to-value and the need for
specialised and very hard to find technical resources when building a digital warehousing
solution."
About Celebrus Technologies - http://www.celebrus.com/ [http://www.celebrus.com ]
Celebrus Technologies' tag-free digital big data software feeds individual-level data
from websites, mobile apps and social media into a wide variety of big data technologies
in real-time. Celebrus' global blue chip clients use this highly granular data to power
advanced customer analytics and real-time personalisation and to drive actions that
maximise revenue, marketing effectiveness and brand loyalty. Celebrus partners with
world-leading technology companies, including SAS, Teradata and Microstrategy, to provide
integrated solutions that meet critical business goals. Celebrus also has global reach
with their fast and flexible digital data and real-time personalisation platforms
available from resellers across the world as well as direct clients including AXA, Hiscox,
Belron (Autoglass), ghd, P&O Ferries and directgov.
About Teradata Aster
The Teradata Aster MapReduce Platform is the market-leading big data analytics
solution. This analytic platform embeds MapReduce analytic processing for deeper insights
on new data sources and multi-structured data types to deliver analytic capabilities with
breakthrough performance and scalability. Teradata's solution utilises Aster's patented
SQL-MapReduce to parallelise the processing of data and applications and deliver rich
analytic insights at scale. For more information, visit http://www.asterdata.com or
for more about Teradata, visit http://www.teradata.com
For further information, please contact:
Jenny Williams
itpr
Email: info@itpr.co.uk
+44(0)1932-57-88-00
Celebrus Technologies
Celebrus Technologies Announces New Digital Big Data Feed
LONDON, October 26, 2012 /PRNewswire/ --
- Celebrus Technologies expands partnership with Teradata to provide the
ultimate in digital big analytics with Teradata Aster -
Celebrus Technologies, http://www.celebrus.com, provider of tag-free multi-channel
digital big data [http://www.celebrus.com/solutions/digital-big-data-feed ] software,
today announces an expanded partnership with Teradata (NYSE: TDC) and its capability to
feed highly detailed, individual-level online data directly into the Teradata Aster
MapReduce Platform. Through this ground-breaking capability to analyse granular and
complete digital channel data on the industry's leading discovery platform, organisations
will be able to draw more accurate conclusions that can change their business.
Celebrus' unique software already feeds individual-level behavioural data from
multiple online channels, including websites, social media and mobile apps, directly into
Teradata's Integrated Channel Intelligence solution in near real-time. The addition of a
Celebrus digital big data feed into the Teradata Aster platform brings greater flexibility
and choice to organisations keen to analyse the huge amounts of customer data collected
from multiple channels.
Celebrus captures highly granular and complete data including each click, keystroke,
key value, text change, mouse-over, scroll and object in the page. The tag-free and
configuration-free nature of the software means that organisations can be up and running
on their new big data platform very quickly.
The Teradata Aster MapReduce Platform delivers a powerful solution for storing,
processing, and building big analytics. It puts data science in the hands of business
users without requiring specialised new skills and without the complexity of traditional
alternatives. Teradata Aster makes MapReduce accessible to every enterprise by coupling
MapReduce with standard SQL to deliver analytics through the patented Aster
SQL-MapReduce(R) framework that embeds MapReduce analytic processing with data stores for
analytics on multi-structured data sources and types to deliver new analytic capabilities
with breakthrough performance and scalability.
Organisations that incorporate digital data into their big data architecture have the
increased capacity to drive real-time personalisation
[http://www.celebrus.com/solutions/real-time-personalisation ]; access detailed single
customer views; increase their customer intelligence and analytics; streamline their
multi-channel communications; accurately allocate marketing spend; build marketing
attribution models; and optimise their cross-channel sales opportunities.
Katharine Hulls, VP Marketing at Celebrus Technologies comments, "The drive to extract
real and actionable business insight from big data is accelerating. As organisations
increasingly look to collate multiple sources of data within highly functional analytical
platforms such as Teradata Aster MapReduce, we are staying at the forefront by expanding
our data delivery choices to fulfil the needs of this emerging market sector. The Teradata
Aster MapReduce Platform is optimised specifically for big data analytics, which
complements the highly granular nature of our individual-level online customer
intelligence data collection and delivery perfectly."
Tasso Argyros, Co-President, Teradata Aster comments, "Organisations are struggling
with managing customer interactions across digital marketing channels, and integrated
marketing channel analyses are critical in successfully managing customer interactions.
Celebrus enables the integration of detailed, multi-channel digital interaction data into
Teradata Aster's discovery platform so organisations can better understand their customer
behaviour and improve customer interactions."
Gary Angel, President of digital measurement and data analytics consultancy Semphonic
comments, "For businesses serious about online, the shift to big data platforms to support
digital marketing is a foregone conclusion. But the challenges on both the data collection
and analysis fronts are daunting. This pairing of Celebrus' highly robust and easy to
implement big data collection infrastructure with Teradata Aster's powerful analytics
engine with rich SQL support, dramatically reduces the time-to-value and the need for
specialised and very hard to find technical resources when building a digital warehousing
solution."
About Celebrus Technologies - http://www.celebrus.com/ [http://www.celebrus.com ]
Celebrus Technologies' tag-free digital big data software feeds individual-level data
from websites, mobile apps and social media into a wide variety of big data technologies
in real-time. Celebrus' global blue chip clients use this highly granular data to power
advanced customer analytics and real-time personalisation and to drive actions that
maximise revenue, marketing effectiveness and brand loyalty. Celebrus partners with
world-leading technology companies, including SAS, Teradata and Microstrategy, to provide
integrated solutions that meet critical business goals. Celebrus also has global reach
with their fast and flexible digital data and real-time personalisation platforms
available from resellers across the world as well as direct clients including AXA, Hiscox,
Belron (Autoglass), ghd, P&O Ferries and directgov.
About Teradata Aster
The Teradata Aster MapReduce Platform is the market-leading big data analytics
solution. This analytic platform embeds MapReduce analytic processing for deeper insights
on new data sources and multi-structured data types to deliver analytic capabilities with
breakthrough performance and scalability. Teradata's solution utilises Aster's patented
SQL-MapReduce to parallelise the processing of data and applications and deliver rich
analytic insights at scale. For more information, visit http://www.asterdata.com or
for more about Teradata, visit http://www.teradata.com
For further information, please contact:
Jenny Williams
itpr
Email: info@itpr.co.uk
+44(0)1932-57-88-00
Celebrus Technologies