Plymouth University Signs Up With Matraxis to Deliver Webtrends Solution to Maximise Online Investment
Poster: SySAdmin
Posted on October 29, 2012 at 9:35:01 AM
Plymouth University Signs Up With Matraxis to Deliver Webtrends Solution to Maximise Online Investment
PLYMOUTH, England, October 29, 2012 /PRNewswire/ --
Plymouth University has underlined its desire to be one of the most progressive
academic institutions in the UK by signing up with Matraxis to implement Webtrends
Analytics on its internet site.
Matraxis is the sole preferred partner for Microsoft SharePoint in the UK with more
than 10 years' experience of providing independent advice as a Webtrends reseller to more
than 200 clients.
The new academic year coincides with the introduction of higher tuition fees for new
undergraduates and the onus is on universities to operate even more efficiently.
As a Microsoft SharePoint user, Plymouth University will be using Webtrends to analyse
activity on its main http://www.plymouth.ac.uk site in order to maximise the
effectiveness of campaigns and other targeted online communications.
The university has a hugely diverse range of audiences - from current and prospective
students and staff to alumni, business partners and other research organisations.
Marketing and communications and other staff will be able to track a campaign in its
entirety and use the data from Webtrends to ensure that succeeding campaigns reach their
target audiences even more effectively.
Rebecca Lee, Digital Manager, External Relations, said: "Like other universities, we
need to make more intelligent use of technology. We want to be cutting edge, not catching
up.
"Webtrends has a very user-friendly interface, which is critical in a large university
where users are pressed for time and are of mixed abilities. But user access levels are
customisable and being able to suggest additions and improvements was another plus.
There's a support desk too, of course."
Plymouth, recently shortlisted for University of the Year in the annual Times Higher
Education Awards, and awarded the Queen's Anniversary Prize for Higher and Further
Education in February, is the latest in more than 200 organisations which have become
Webtrends customers through Matraxis.
Rebecca added: "I found Matraxis more responsive to initial enquiries compared to
other consultants and I received friendly, helpful, reassuring service. They were thorough
in ascertaining our precise business requirements, tailored to our organisation. And they
had knowledge of more than one solution so that gave us useful comparisons."
As well as tracking on the effectiveness of individual campaigns, such as
registrations for an open day or downloads of a prospectus, the implementation will allow
reporting on discrete sections of the website, on individual faculties, schools or other
organisational units and on subject areas, such as business or medicine.
The contract with Plymouth University includes further development phases embracing
social media statistics and segmentation by demographic to identify undergraduate,
post-graduate, alumni and other groups. It will also analyse how visitors to the website
engage with video and there will also be real-time chat functionality.
Director John Wood said: "Matraxis solutions are built to fit our customers' exact
requirements and by using Webtrends we can always be sure that we will have the power and
flexibility to address specific business needs.
"Rebecca and her colleagues have clear goals that they are aiming to achieve by
implementing Webtrends. Initially Matraxis worked with the team at Plymouth to implement a
simple pilot on a section of the website. This is an excellent way of very quickly
understanding the vital reports to make a real difference to their business and operation.
"We recommend this approach as a fast and practical first step in any new analytics
project."
Case Study: Everyone who operates an internet or extranet knows they need web
analytics - but surprisingly few know why, says John Wood, of leading UK web analytics
solutions company Matraxis.
Web analytics has been with us for nearly two decades but the general lack of
understanding of what it can do for business suggests that in many ways the industry is
still in its infancy.
At Matraxis we have more than 10 years' experience of providing independent advice as
a Webtrends reseller in the UK, serving more than 200 clients using Microsoft SharePoint.
That's because it is about so much more than producing reports about web traffic. They
have no value unless you know how to use them to get more out of your business.
What we do is to identify the 'killer' reports - and you're looking perhaps for only
three. Give a client three reports to work with and they will use them effectively. Give
them a hundred and they'll never look at them.
And so many organisations are doing nothing at all with their reports. They know that
they need analytics tools, but they may not know why - let alone how to use them - which
is where we come in.
Webtrends is an essential analytical tool available 'out of the box' for MS SharePoint
clients looking to derive maximum return on investment in intranets and internet sites. On
intranets it helps users to monitor the effectiveness of internal communications,
analysing authenticated users' activity to achieve cost savings and better productivity.
Webtrends can be found in more than 400 MS SharePoint installations worldwide and each
of these can utilise more than 350 web tools. It also offers multivariate testing (MVT)
for MS SharePoint web blocks, allowing multiple testing of different page formats visible
to site visitors (http://www.whichmvt.com/discover).
Our skills are in understanding the client's business, finding those few reports that
are really going to make a difference to the way they do business online. And that's what
makes the project worthwhile for someone like me who mixes experience of business with
experience of analytics.
We talk to people - being careful not to use techno-jargon - and help them to see what
they are trying to achieve. Sometimes it's the simple question 'What is your website for?'
that unlocks the answer.
From there we work together to determine the Key Performance Indicators (KPIs) in-line
with the site goals, how we can measure them and best visualise/present the results so
that insight is gained and fact-based decisions can be made.
Fortunately, the market is slowly changing and we are encountering clients who do
understand what web analytics tools like Webtrends can do to drive their business
objectives. Plymouth University, one of our newest clients, is a good example.
For a start, they had a very good idea of where they fit in to the Higher Education
market.
They briefed us well and clearly had a good understanding of what they wanted and what
they were trying to achieve. Implementation will be fairly straightforward in that we will
be able to identify the reports that are going to make a difference.
We worked with the team at Plymouth to implement a simple pilot on a section of the
website. This is an excellent way of very quickly understanding the vital reports to make
a real difference to their business and operations.
Even with a knowledgeable client like Plymouth University there will be people in the
organisation who will need educating about what a tool like Webtrends can do and how to
best use it.
That's where we come in. We can have an organisation up and running with Webtrends in
five to 15 days, whether implemented from the start of a deployment or as an upgrade.
But that is just the beginning. With intranets in particular, a sophisticated business
tool like Webtrends depends on everyone within the organisation recognising that they have
a part to play in maximising its effectiveness.
Adoption is therefore a key measurement, especially as global intranets are major
investments, with an organisation's spend on measurement typically 5-10% of the
installation cost.
Advancing users' awareness and knowledge throughout the business, not solely among
those directly responsible for web analytics, is the goal. Ultimately it will be a
rewarding one.
-----------------------------------------------------------------
Notes to Editors boilerplate
Matraxis is the leading UK web analytics solutions company for organisations looking
to gain maximum return from their online investments. Matraxis has been a Webtrends
trusted partner for 10 years and in that time has helped more than 200 Webtrends customers
across a range of sectors including the Skills Funding Agency, Oxford University Press,
The National Archives, Emerald Publishing, Surrey County Council and E.On to implement
internet, intranet and extranet solutions, also providing valuable ongoing support.
Webtrends provides industry-leading analytics across mobile, social and web for more
than 3,500 global brands including Lloyds Banking Group, Barclays, HSBC, ASOS, Orange,
T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints and The Telegraph.
- Matraxis is based in Epsom, Surrey, UK.
- Website : http://www.Matraxis.com
- Telephone: +44(0)20-8133-8323
- Email: info@matraxis.co.uk
Media Enquiries: Matt Anderson - Montage Communications +44(0)845-644-5404 /
+44(0)7747048731, matt@montagecomms.com
Matraxis
PLYMOUTH, England, October 29, 2012 /PRNewswire/ --
Plymouth University has underlined its desire to be one of the most progressive
academic institutions in the UK by signing up with Matraxis to implement Webtrends
Analytics on its internet site.
Matraxis is the sole preferred partner for Microsoft SharePoint in the UK with more
than 10 years' experience of providing independent advice as a Webtrends reseller to more
than 200 clients.
The new academic year coincides with the introduction of higher tuition fees for new
undergraduates and the onus is on universities to operate even more efficiently.
As a Microsoft SharePoint user, Plymouth University will be using Webtrends to analyse
activity on its main http://www.plymouth.ac.uk site in order to maximise the
effectiveness of campaigns and other targeted online communications.
The university has a hugely diverse range of audiences - from current and prospective
students and staff to alumni, business partners and other research organisations.
Marketing and communications and other staff will be able to track a campaign in its
entirety and use the data from Webtrends to ensure that succeeding campaigns reach their
target audiences even more effectively.
Rebecca Lee, Digital Manager, External Relations, said: "Like other universities, we
need to make more intelligent use of technology. We want to be cutting edge, not catching
up.
"Webtrends has a very user-friendly interface, which is critical in a large university
where users are pressed for time and are of mixed abilities. But user access levels are
customisable and being able to suggest additions and improvements was another plus.
There's a support desk too, of course."
Plymouth, recently shortlisted for University of the Year in the annual Times Higher
Education Awards, and awarded the Queen's Anniversary Prize for Higher and Further
Education in February, is the latest in more than 200 organisations which have become
Webtrends customers through Matraxis.
Rebecca added: "I found Matraxis more responsive to initial enquiries compared to
other consultants and I received friendly, helpful, reassuring service. They were thorough
in ascertaining our precise business requirements, tailored to our organisation. And they
had knowledge of more than one solution so that gave us useful comparisons."
As well as tracking on the effectiveness of individual campaigns, such as
registrations for an open day or downloads of a prospectus, the implementation will allow
reporting on discrete sections of the website, on individual faculties, schools or other
organisational units and on subject areas, such as business or medicine.
The contract with Plymouth University includes further development phases embracing
social media statistics and segmentation by demographic to identify undergraduate,
post-graduate, alumni and other groups. It will also analyse how visitors to the website
engage with video and there will also be real-time chat functionality.
Director John Wood said: "Matraxis solutions are built to fit our customers' exact
requirements and by using Webtrends we can always be sure that we will have the power and
flexibility to address specific business needs.
"Rebecca and her colleagues have clear goals that they are aiming to achieve by
implementing Webtrends. Initially Matraxis worked with the team at Plymouth to implement a
simple pilot on a section of the website. This is an excellent way of very quickly
understanding the vital reports to make a real difference to their business and operation.
"We recommend this approach as a fast and practical first step in any new analytics
project."
Case Study: Everyone who operates an internet or extranet knows they need web
analytics - but surprisingly few know why, says John Wood, of leading UK web analytics
solutions company Matraxis.
Web analytics has been with us for nearly two decades but the general lack of
understanding of what it can do for business suggests that in many ways the industry is
still in its infancy.
At Matraxis we have more than 10 years' experience of providing independent advice as
a Webtrends reseller in the UK, serving more than 200 clients using Microsoft SharePoint.
That's because it is about so much more than producing reports about web traffic. They
have no value unless you know how to use them to get more out of your business.
What we do is to identify the 'killer' reports - and you're looking perhaps for only
three. Give a client three reports to work with and they will use them effectively. Give
them a hundred and they'll never look at them.
And so many organisations are doing nothing at all with their reports. They know that
they need analytics tools, but they may not know why - let alone how to use them - which
is where we come in.
Webtrends is an essential analytical tool available 'out of the box' for MS SharePoint
clients looking to derive maximum return on investment in intranets and internet sites. On
intranets it helps users to monitor the effectiveness of internal communications,
analysing authenticated users' activity to achieve cost savings and better productivity.
Webtrends can be found in more than 400 MS SharePoint installations worldwide and each
of these can utilise more than 350 web tools. It also offers multivariate testing (MVT)
for MS SharePoint web blocks, allowing multiple testing of different page formats visible
to site visitors (http://www.whichmvt.com/discover).
Our skills are in understanding the client's business, finding those few reports that
are really going to make a difference to the way they do business online. And that's what
makes the project worthwhile for someone like me who mixes experience of business with
experience of analytics.
We talk to people - being careful not to use techno-jargon - and help them to see what
they are trying to achieve. Sometimes it's the simple question 'What is your website for?'
that unlocks the answer.
From there we work together to determine the Key Performance Indicators (KPIs) in-line
with the site goals, how we can measure them and best visualise/present the results so
that insight is gained and fact-based decisions can be made.
Fortunately, the market is slowly changing and we are encountering clients who do
understand what web analytics tools like Webtrends can do to drive their business
objectives. Plymouth University, one of our newest clients, is a good example.
For a start, they had a very good idea of where they fit in to the Higher Education
market.
They briefed us well and clearly had a good understanding of what they wanted and what
they were trying to achieve. Implementation will be fairly straightforward in that we will
be able to identify the reports that are going to make a difference.
We worked with the team at Plymouth to implement a simple pilot on a section of the
website. This is an excellent way of very quickly understanding the vital reports to make
a real difference to their business and operations.
Even with a knowledgeable client like Plymouth University there will be people in the
organisation who will need educating about what a tool like Webtrends can do and how to
best use it.
That's where we come in. We can have an organisation up and running with Webtrends in
five to 15 days, whether implemented from the start of a deployment or as an upgrade.
But that is just the beginning. With intranets in particular, a sophisticated business
tool like Webtrends depends on everyone within the organisation recognising that they have
a part to play in maximising its effectiveness.
Adoption is therefore a key measurement, especially as global intranets are major
investments, with an organisation's spend on measurement typically 5-10% of the
installation cost.
Advancing users' awareness and knowledge throughout the business, not solely among
those directly responsible for web analytics, is the goal. Ultimately it will be a
rewarding one.
-----------------------------------------------------------------
Notes to Editors boilerplate
Matraxis is the leading UK web analytics solutions company for organisations looking
to gain maximum return from their online investments. Matraxis has been a Webtrends
trusted partner for 10 years and in that time has helped more than 200 Webtrends customers
across a range of sectors including the Skills Funding Agency, Oxford University Press,
The National Archives, Emerald Publishing, Surrey County Council and E.On to implement
internet, intranet and extranet solutions, also providing valuable ongoing support.
Webtrends provides industry-leading analytics across mobile, social and web for more
than 3,500 global brands including Lloyds Banking Group, Barclays, HSBC, ASOS, Orange,
T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints and The Telegraph.
- Matraxis is based in Epsom, Surrey, UK.
- Website : http://www.Matraxis.com
- Telephone: +44(0)20-8133-8323
- Email: info@matraxis.co.uk
Media Enquiries: Matt Anderson - Montage Communications +44(0)845-644-5404 /
+44(0)7747048731, matt@montagecomms.com
Matraxis