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fanatix Launches In U.S. Fresh Off of Securing $1 million in Funding
U.K.'s Premier Sports Social Network iOS App Now Available for American Sports Fans as Busiest Time on Sports Calendar Ensues
LONDON, Oct. 30, 2012 /PRNewswire/ -- fanatix, U.K.'s leading social network dedicated entirely to sports, announced today the U.S. launch of its app after securing an additional $1 million in funding from angel investors.
The free iOS app is drawing from its success overseas to deliver an all-encompassing social platform to American sports fans, having surpassed the 250,000 mark in downloads and increased its daily active user base from 500 to more than 35,000.
"The collision of social and mobile has created the opportunity for the sports industry to 're-imagine the back-page' and we think that we're starting to see that fulfilled by the fanatix suite of products," said Will Muirhead, fanatix Founder and CEO.
"The summer of sport has been a real catalyst for growth. As we moved from Chelsea's victory in the UEFA Champions League to Euro 2012 and the Olympics, our audience rocketed. With October thru December being the most jam-packed time in American sports, between the World Series, the NFL at the midseason mark, the 2012-13 NBA season tipping off tonight, and college football bowl season on the horizon, now is the ideal time to bring U.S. fans the remarkable platform that sports fans abroad have been raving about over the past year."
Launched in October 2011, fanatix provides sports fans with a personalized stream of sports content - news updates, tweets, video clips, live scores and statistics - and enables easy sharing of that content in huddles (group chat for sports fans). The average fanatix user is now accessing the app five and a half times a day - with the average registered user accessing the service over 10 times a day - captivating sports fans before, during and after live sporting events. fanatix provides sports enthusiasts with the ultimate platform to share and discuss their passion for sports.
"Fans want to stay connected to their teams and friends that share their passion 24/7 - whether they're at the bus stop, at work or watching the game from the comfort of their own sofas."
The service has been selected by Manchester City, ESPN, Eurosport and a range of other sports media entities to help them engage second screen sports audiences, especially during live broadcasts. With this recent acquisition of $1 million in funding, fanatix has now raised more than $2 million total to date. For more information, please visit http://www.fanatix.com.
About fanatix:?
fanatix was founded in 2011 by Will Muirhead to provide fans with a tool to automate content discovery and private messaging around live sport.
Prior to forming fanatix, Will Muirhead founded SportEV at Edinburgh University in 1999. SportEV provided IP video delivery platform solutions and related consultancy services to FIFA, the English Premier League, Serie A, Vodafone, BT and AOL. The Press Association acquired SportEV in 2005.
More information is available via the fanatix website http://www.fanatix.com.
SOURCE fanatix
fanatix
CONTACT: Jonathan Gluskin, SS|PR, +1-847-415-9319, Jgluskin@sspr.com
Web Site: http://www.fanatix.com
fanatix Launches In U.S. Fresh Off of Securing $1 million in Funding
U.K.'s Premier Sports Social Network iOS App Now Available for American Sports Fans as Busiest Time on Sports Calendar Ensues
LONDON, Oct. 30, 2012 /PRNewswire/ -- fanatix, U.K.'s leading social network dedicated entirely to sports, announced today the U.S. launch of its app after securing an additional $1 million in funding from angel investors.
The free iOS app is drawing from its success overseas to deliver an all-encompassing social platform to American sports fans, having surpassed the 250,000 mark in downloads and increased its daily active user base from 500 to more than 35,000.
"The collision of social and mobile has created the opportunity for the sports industry to 're-imagine the back-page' and we think that we're starting to see that fulfilled by the fanatix suite of products," said Will Muirhead, fanatix Founder and CEO.
"The summer of sport has been a real catalyst for growth. As we moved from Chelsea's victory in the UEFA Champions League to Euro 2012 and the Olympics, our audience rocketed. With October thru December being the most jam-packed time in American sports, between the World Series, the NFL at the midseason mark, the 2012-13 NBA season tipping off tonight, and college football bowl season on the horizon, now is the ideal time to bring U.S. fans the remarkable platform that sports fans abroad have been raving about over the past year."
Launched in October 2011, fanatix provides sports fans with a personalized stream of sports content - news updates, tweets, video clips, live scores and statistics - and enables easy sharing of that content in huddles (group chat for sports fans). The average fanatix user is now accessing the app five and a half times a day - with the average registered user accessing the service over 10 times a day - captivating sports fans before, during and after live sporting events. fanatix provides sports enthusiasts with the ultimate platform to share and discuss their passion for sports.
"Fans want to stay connected to their teams and friends that share their passion 24/7 - whether they're at the bus stop, at work or watching the game from the comfort of their own sofas."
The service has been selected by Manchester City, ESPN, Eurosport and a range of other sports media entities to help them engage second screen sports audiences, especially during live broadcasts. With this recent acquisition of $1 million in funding, fanatix has now raised more than $2 million total to date. For more information, please visit http://www.fanatix.com.
About fanatix:?
fanatix was founded in 2011 by Will Muirhead to provide fans with a tool to automate content discovery and private messaging around live sport.
Prior to forming fanatix, Will Muirhead founded SportEV at Edinburgh University in 1999. SportEV provided IP video delivery platform solutions and related consultancy services to FIFA, the English Premier League, Serie A, Vodafone, BT and AOL. The Press Association acquired SportEV in 2005.
More information is available via the fanatix website http://www.fanatix.com.
SOURCE fanatix
fanatix
CONTACT: Jonathan Gluskin, SS|PR, +1-847-415-9319, Jgluskin@sspr.com
Web Site: http://www.fanatix.com